Summary of the Senior Channel Specialist, Paid Search & Affiliate Marketing job at Integrated Specialty Coverages, LLC

Job Summary

The Senior Channel Specialist, Paid Search & Affiliate Marketing is an execution-focused role on ISC's Retail Marketing Team (RMT), sitting within the Channel Acquisition Team reporting to the Channel Manager. This person is the operational engine behind ISC's two highest-priority performance acquisition channels- paid search and affiliate/aggregator partnerships. The Senior Channel Specialist owns the hands-on, daily execution of building and managing campaigns, trafficking creative assets, monitoring partner placements, reconciling billing, and maintaining the data hygiene that keeps both channels performing accurately. This role is ideal for a detail-oriented performance marketer who thrives in a high-volume, multi-business unit environment with direct revenue impact.

Position Responsibilities

• Execute day-to-day paid search campaign management across Google Ads and Microsoft Ads for all active ISC retail brands, including campaign builds, ad copy trafficking, bid adjustments, keyword list maintenance, negative keyword management, and quality score monitoring.
• Support affiliate and aggregator channel operations across the ISC portfolio: manage creative asset trafficking and partner onboarding logistics, maintain active placements for partners including LendingTree, NerdWallet, Red Ventures, Forbes, Money Group, The Knot, Cvent, and others, and action performance-based optimizations.
• Monitor paid search and affiliate campaign performance daily; flag anomalies in conversion rates, impression share, CPL, and partner attribution to the Channel Manager and escalate data integrity issues to the Snr. Manager Marketing Analytics / Operations.
• Coordinate creative production and asset management across both channels: brief and traffic paid search ad copy updates, maintain the affiliate creative asset library (IAB banner sets, co-branded landing pages, text links, partner email templates), and manage seasonal or campaign-based refresh cycles.
• Own monthly affiliate vendor billing reconciliation across all active partners; maintain accurate budget tracking records and surface material pacing variances to the Channel Manager and Finance.
• Ensure UTM parameter governance, pixel tagging accuracy, and affiliate tracking integrity across all active placements in coordination with the Snr. Manager Marketing Analytics / Operations; actively flag and help resolve attribution discrepancies.
• Support the Channel Manager in preparing weekly performance summaries, monthly channel reports, and competitive intelligence research across paid search and affiliate for the ISC retail brand portfolio.

Minimum Qualifications

• 2–4 years of hands-on performance marketing experience, with direct execution experience in both paid search (Google Ads required) and affiliate or aggregator channel management.
• Practical experience managing paid search campaigns including keyword builds, ad copy trafficking, match type management, and bid adjustments; familiarity with value-based bidding strategies (target ROAS, target CPA) preferred.
• Experience supporting or managing affiliate partner relationships, including creative asset trafficking, partner reporting, and billing reconciliation; familiarity with affiliate platforms (Impact, Commission Junction).
• Strong attention to detail and organizational skills; able to manage high task volume across multiple brands without sacrificing execution accuracy or SLA adherence.
• Proficient in Google Ads UI, Microsoft Ads UI, and Google Analytics 4 or comparable analytics tools; experience working with Looker or similar BI dashboards preferred.
• Solid understanding of UTM parameters, conversion tracking concepts, and pixel-based attribution; comfortable identifying and escalating tracking discrepancies.
• Collaborative team player who communicates proactively, takes direction well, and brings initiative in surfacing performance issues before they compound.

This role also offers bonus pay. Your ISC Talent Acquisition representative will share more details about the bonus component should you advance in the interview process.