The Octopus Tentacle Strategy Planner
Audit your platforms, set up traffic tentacles, customize CTAs, and track which channels drive the most hub traffic -- all in your browser.
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The Octopus Strategy
Your website is the octopus body. Each social platform is a tentacle. Every post pulls people to your central hub.
Why This Strategy Works
OSG saw a 540% increase in social traffic using a multi-channel approach. The risk of building on rented land (social platforms) is real: algorithms change, accounts get suspended, and features disappear. Your website is the only platform you fully control. Every social post should have one job: pull people back to your hub.
My Central Hub
My 2-3 Priority Tentacles
Current Platform Audit
Rate how effectively each platform currently drives traffic to your hub.
| Platform | Active? | Hub Traffic (1-5) | CTA in Bio? | Link in Posts? | Priority to Fix | |
|---|---|---|---|---|---|---|
CTA Templates by Platform
Use these proven CTA templates and customize them for your brand and content.
| Platform | CTA Template | Where to Place It |
|---|---|---|
| Link in bio for the full [guide/strategy/template] | Last line of caption | |
| I put the full breakdown + free template at [URL] | End of post | |
| TikTok | Full guide is on my website - link in bio | Last 3 seconds + bio link |
| YouTube | Download the free [resource] linked in the description | Verbal CTA + description box |
| Facebook Group | I wrote a detailed post on this - here's the link | Comment or standalone post |
| Pin image links directly to relevant blog post | Every pin destination URL |
My Customized CTAs
Tentacle Setup Checklist
Complete these setup steps to make sure every tentacle is properly connected to your hub.
Profile / Bio Optimization
Make sure every profile points back to your hub.
- Bio link goes to hub (not another social platform)
- Bio clearly states what you do and who you help
- Consistent branding across all platforms (photo, colors, handle)
- UTM parameters added to all bio links for tracking
- Pinned post or highlight drives traffic to your hub
Content System
Build a content machine that consistently drives hub traffic.
- Every post includes a CTA that drives to your hub
- Pillar content published on hub for social posts to reference
- Email capture form active on hub landing pages
- Analytics tracking active (GA4 or equivalent)
- Weekly review of which tentacle drove the most traffic
Tentacle Metrics Tracker
Track which platforms drive the most quality traffic to your hub each month.
| Month | Platform | Sessions | Avg. Time | Email Signups | Conv. Rate % | Revenue | Score (1-5) | |
|---|---|---|---|---|---|---|---|---|
Focus on Quality, Not Volume
A platform that sends 100 visitors who stay for 5 minutes and sign up for your newsletter is more valuable than one that sends 1,000 visitors who bounce immediately. Use UTM parameters on every link so you can attribute conversions accurately in your analytics dashboard.
Monthly Review
At the end of each month, review your tentacle performance and decide what to change.