The AI Content Repurposing System
Fill in your brand voice once, get personalized AI prompts for every platform, track which repurposed content performs best, and build a 30-day repurposing habit.
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Master Content Planner
Track your master content pieces and plan which platforms to repurpose them for.
| Master Content Title | Primary Platform | Core Topic | Key Points (3-5) | Platforms to Adapt To | AI Tool to Use | Status | |
|---|---|---|---|---|---|---|---|
The Content Ecosystem Mindset
Stop thinking of each platform as needing original content. Instead, think of one strong piece of content as the seed for an entire ecosystem. One blog post can become a LinkedIn article, an Instagram carousel, a TikTok script, and an email sequence.
Brand Voice Guide
Fill in your brand voice profile once. These details will shape every AI prompt you use.
My Brand Voice Profile
Define your voice so AI outputs match your style.
AI Tools Stack
Check the tools you use and note your primary and secondary choices.
- ChatGPT : Best for long-form expansion and creative variations
- Claude : Strong for nuanced writing and maintaining brand voice
- Blaze AI : Purpose-built for social media repurposing
- Numerous AI : Spreadsheet-integrated content generation
AI Prompt Library
Copy these prompts and customize the bracketed fields. Add your own notes for future reference.
| Platform / Use Case | Prompt Template | My Notes |
|---|---|---|
| LinkedIn to Facebook | Take this LinkedIn post and rewrite it for Facebook. Make it more casual and conversational. Remove industry jargon. Add a personal anecdote or question at the end. Keep under 300 words. Tone: [YOUR TONE]. Post: [PASTE POST] | |
| Article to LinkedIn | Condense this article into a LinkedIn post under 1,300 characters. Lead with a bold insight or contrarian take. Use short paragraphs. End with a question. Tone: [YOUR TONE]. Article: [PASTE ARTICLE] | |
| Post to Email | Transform this social post into a newsletter email. Expand the core idea with 1-2 supporting examples. Add a personal story. Include a clear CTA. Tone: [YOUR TONE]. Audience: [YOUR AUDIENCE]. Post: [PASTE POST] | |
| Post to TikTok/Reel Script | Turn this post into a 30-60 second video script. Start with a hook in the first 3 seconds. Use natural speaking rhythm. Add [VISUAL DIRECTION] notes. End with a CTA. Tone: [YOUR TONE]. Post: [PASTE POST] | |
| Bullet Points to Post | Take these bullet points and turn them into a compelling social media post for [PLATFORM]. Add a hook, transitions, and a CTA. Tone: [YOUR TONE]. Bullet points: [PASTE BULLETS] | |
| Reverse-Engineer Winner | Analyze this high-performing post and identify: the hook formula, structure, tone, CTA, and what made it engaging. Then create a template I can reuse with different topics. Post: [PASTE POST] |
Two Repurposing Approaches
Approach 1 - Platform-native rewrite: Completely rewrite the content for each platform's format and audience expectations. Approach 2 - Core message extraction: Pull the single strongest idea and build fresh content around it for each platform. Test both approaches and track which performs better.
30-Day Repurposing Calendar
Build your repurposing habit over 4 weeks with a structured plan.
| Week | Focus | Task | Done? | Notes/Results |
|---|---|---|---|---|
| Week 1 | Foundation | Set up brand voice profile and choose 2 AI tools | ||
| Week 2 | Experiment | Repurpose 3 existing posts using prompts above | ||
| Week 3 | Repurpose Archive | Pick 5 top-performing old posts and adapt to new platforms | ||
| Week 4 | Systematize | Build a weekly repurposing workflow you can repeat |
Content Performance Tracker
Track which repurposed content performs best to refine your strategy.
| Master Content Title | Platform Adapted To | Approach Used | AI Tool Used | Engagement | Editing Time (mins) | Worth Repeating? | |
|---|---|---|---|---|---|---|---|
Quality Control Checklist
Before publishing any AI-repurposed content, verify that it sounds like you (not generic AI), includes platform-appropriate formatting, has a clear CTA, and does not contradict anything you have said on other platforms. Your audience follows you in multiple places.