The Creator Media Kit Builder
Build a complete, professional media kit with platform metrics, audience demographics, collaboration packages, and an outreach email - all in your browser.
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Get the printable PDF and a Notion template you can duplicate
Media Kit Checklist
Check off each component as you add it to your media kit. A complete kit removes friction from brand decision-making.
- Professional headshot or branded photo
- Mission statement or niche description (1-2 sentences)
- Follower counts across all active platforms
- Engagement rate per platform (not just follower count)
- Monthly impressions and reach data
- Platform-specific metrics (saves, shares, watch time, CTR)
- Audience demographics (age, gender, location, interests)
- Content examples - 3 to 5 of your best-performing posts
- Brand partnership history or case studies
- Collaboration packages with clear deliverables and rates
- Contact information (email, social handles, website)
- Exported as PDF Exported as a clean PDF for easy sharing
Why This Works
A complete media kit removes friction from the brand's decision-making process. When a brand manager can see your metrics, demographics, content examples, and rates in one document, they can move straight to approval instead of going back and forth with questions.
Advanced: Add These
Once you have the basics covered, consider adding case studies from past partnerships (with metrics), multiple kit versions tailored to different brand categories, and a clear value proposition statement that connects your audience to the brand's target customer.
Platform Metrics Cheat Sheet
Reference this table for which metrics to include per platform, where to find them, and why brands care.
| Platform | Metric | Where to Find It | Why Brands Care |
|---|---|---|---|
| Followers + growth rate | Profile > Professional dashboard | Shows audience size and momentum | |
| Engagement rate | Insights > Content > Post engagement / followers | Proves active audience, not ghost followers | |
| Reach + Impressions | Insights > Overview | Shows content distribution beyond followers | |
| Story completion rate | Insights > Stories > Exits vs impressions | Indicates how captivating your stories are | |
| Reel average views | Insights > Reels > Individual reel views | Shows video content performance and discoverability | |
| TikTok | Followers + profile views | Profile > Creator tools > Analytics | Measures audience size and discovery interest |
| TikTok | Average video views | Analytics > Content > Average views | Shows baseline content performance |
| TikTok | Share rate + saves | Analytics > Content > Individual video stats | Indicates high-value, shareable content |
| TikTok | Audience territories | Analytics > Followers > Top territories | Helps brands target specific geographic markets |
| YouTube | Subscriber count + growth | YouTube Studio > Analytics > Overview | Shows committed, returning audience |
| YouTube | Average watch time | Analytics > Engagement > Average view duration | Proves audience retention and content quality |
| YouTube | Click-through rate | Analytics > Reach > Impressions CTR | Shows how compelling your titles and thumbnails are |
| YouTube | Comment engagement rate | Comments / views per video | Indicates community engagement depth |
Screenshot Everything
Visual proof of your metrics is more convincing than stated figures. Take screenshots directly from your platform analytics dashboards and include them in your media kit alongside the numbers. Brands trust what they can see.
Audience Demographics Template
Fill in your audience demographics for each platform. This is the section that wins brand deals - it connects your audience to their target customer.
Instagram Audience
TikTok Audience
YouTube Audience
Value Proposition Statement
Why Demographics Win Deals
Brands do not buy followers - they buy access to a specific audience. A creator with 10K followers and detailed demographics that match a brand's target customer will win deals over a creator with 100K followers and no demographic data. This section is your biggest competitive advantage.
Collaboration Packages Builder
Define 3 clear packages with deliverables and rates. Brands appreciate creators who present structured options.
UGC Package
Sponsored Post
Ambassador Program
Know Your Worth
Industry baseline: $100 per 10K followers. Engagement premium: If your engagement rate is above 3%, multiply by 1.5-2x. Usage rights add-on: Add 20-50% for paid advertising usage rights. Define your packages upfront so brands see you as a professional, not a hobbyist.
Outreach Email Template
Fill in the fields below and see your personalized outreach email update in real time.
Follow-Up Rule
Follow up once after 5-7 business days with a 2-3 sentence email referencing your original message. If there is no response after a second follow-up, move on. Persistence matters, but respect for their time matters more.
Media Kit Update Tracker
Update your media kit quarterly. Stale metrics and outdated demographics cost you deals.
| Quarter | Metrics Updated | Demographics Updated | New Partnerships Added | Packages Reviewed | Distribution Updated | Date Done |
|---|---|---|---|---|---|---|
| Q1 | ||||||
| Q2 | ||||||
| Q3 | ||||||
| Q4 |
Distribution Checklist
Your media kit should be accessible from multiple places: your Instagram bio link, your email signature, your website, your Linktree or link-in-bio page, and ready to attach to any outreach email. Make it easy for brands to find you.