The Algorithm Consistency Audit
Audit your content for algorithmic alignment, define your topical cluster, test formats within your niche, and plan 30 days of on-niche content.
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Content Theme Audit
Audit your last 8 posts. For each one, assess whether it is on-niche and decide whether to keep, review, or retire it.
| Post Topic / Theme | Platform | Follower Engagement | On-Niche? (Y/N) | Decision | |
|---|---|---|---|---|---|
The Seed Audience Problem
Every algorithm shows your content to your existing followers first. If they don't engage (because the topic is off-niche), the algorithm assumes the content is low quality and stops distributing it. Scattered topics confuse the seed audience, which kills reach before new viewers ever see your post.
Audience Alignment Check
Define your ideal follower and use the alignment test before every post.
My Ideal Follower Profile
The Pre-Post Alignment Test
Run this checklist before publishing every piece of content.
- Will my ideal follower care about this topic?
- Does this reinforce what I'm known for?
- Would a confused follower still engage with this?
- Is this within my topical cluster ?
- Does the format match what my audience saves?
Niche Focus Planner
Map your topical cluster. Your core niche stays fixed - sub-angles let you experiment within safe boundaries.
Topical Cluster Rule
You can experiment with formats freely (video, carousel, text, live) as long as you stay within your topical cluster. The algorithm rewards format variety within topical consistency. It punishes topical variety, even if the format is consistent.
Format Experiment Tracker
Test 8 content formats while staying on-niche. Track which formats drive engagement and reach for your audience.
| Format Tested | Topic (Must Stay On-Niche) | Platform | Follower Engagement | New Reach | Repeat? |
|---|---|---|---|---|---|
| Short-form video | |||||
| Carousel / slide | |||||
| Long-form video | |||||
| Text-only | |||||
| Short caption + image | |||||
| Series / multi-part | |||||
| Poll / interactive | |||||
| Live stream / AMA |
Platform Engagement Checklists
Platform-specific engagement habits that support algorithmic distribution.
TikTok / Reels / Shorts
- Hook in the first 2 seconds
- Watch-through rate above 50%
- Topic is on-niche
- Reply to comments within 1 hour
- Posted on a consistent schedule
- Captions added to the video
- Engaged with others before posting
- No external links in the post body
- Post includes a question for discussion
- Replied to comments within 60 minutes
- Native video upload (if video)
- Consistent professional topic
Instagram Feed / YouTube
- Tracking saves and shares (not just likes)
- On-brand thumbnail or cover image
- Niche-specific hashtags
- Posted on a consistent schedule
- Monitoring follower vs. non-follower reach
- Retired off-topic posts from recent history
30-Day Consistency Planner
Plan 12 posts across 4 weeks. Every topic must pass the pre-post alignment test.
| Week | Post 1 Topic | Format | Post 2 Topic | Format | Post 3 Topic | Format |
|---|---|---|---|---|---|---|
| Week 1 | ||||||
| Week 2 | ||||||
| Week 3 | ||||||
| Week 4 |