The Magnetic Positioning System
Mine your customers' exact language to build magnetic brand messages, test customer-language copy against your own, and roll out winning phrases across every touchpoint.
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Customer Language Survey Builder
Build a voice-of-customer survey and distribute it across your channels to capture verbatim audience language.
Survey Design
Use these 6 pre-written questions to capture your audience's exact words.
- Q1: "What is your biggest challenge with [topic]?"
- Q2: "How would you describe this problem in your own words?"
- Q3: "What have you already tried that hasn't worked?"
- Q4: "What would solving this problem mean for you?"
- Q5: "If you could wave a magic wand, what would the result look like?"
- Q6: "How would you describe [your brand/product] to a friend?"
Survey Distribution Checklist
Send your survey through every channel where your audience lives.
- Email to subscribers
- In-app or post-purchase survey
- Social media polls
- Community posts (Facebook groups, Discord, Slack)
- Social listening (comments, DMs, replies)
- Seasonal re-survey quarterly
Why Customer Language Works
Voice-of-customer (VoC) analysis lets you mirror the internal dialogue your audience already has. When prospects read your copy and think "that is exactly how I feel," you have magnetic positioning. Ryan Levesque's "Ask" framework proves that the simplest path to resonance is asking, then echoing back their words verbatim.
VoC Phrase Library
Log every verbatim customer quote you collect. This library becomes the raw material for all your positioning work.
| Verbatim Customer Quote | Source | Emotion / Tone | Problem Category | Frequency | Positioning Use | |
|---|---|---|---|---|---|---|
Positioning Statement Workshop
Compare your current language side by side with customer language, then build a positioning statement using their words.
Your Current Positioning
Customer Language Version
Positioning Statement Formula
Fill in each blank using the exact phrases from your VoC library.
Bridge the Language Gap
The gap between how you describe your work and how your customers describe their problem is the single biggest leak in your messaging. Use verbatim customer phrases to close that gap. Every time you refine your positioning, check it against fresh VoC data.
Message Testing Tracker
A/B test customer language against your own language. Track results and roll out the winner.
| Variant A (Your Language) | Variant B (Customer Language) | Where Tested | Metric Tracked | A Result | B Result | Winner | Roll Out To | |
|---|---|---|---|---|---|---|---|---|
Content Application Planner
Apply your winning customer language phrases across every content touchpoint.
| Customer Language Phrase | Content Touchpoint | Application | Platform | Implemented? | Performance Lift | |
|---|---|---|---|---|---|---|
Seasonal Review Schedule
Re-survey your audience quarterly to keep your language fresh and relevant.
- Q1: Re-survey your audience and update VoC library with new phrases
- Q2: Re-survey and check for seasonal shifts in language and priorities
- Q3: Re-survey and A/B test any new high-frequency phrases
- Q4: Re-survey and roll out winning language across all touchpoints
- Monthly: Social listening and comment mining for new VoC phrases
Positioning Health Check
Run this quarterly check to make sure your positioning stays aligned with how your audience actually talks.
- Language gap bridged? Is the gap between your language and customer language still bridged?
- Current phrasing? Does your positioning use current customer phrasing (not outdated quotes)?
- Top 5 phrases updated? Are your top 5 VoC phrases updated with fresh data?
- Winning language deployed? Has winning A/B language been rolled out to all touchpoints?
- FAQ reflects real questions? Does your FAQ reflect questions customers actually ask?