Summary of the Director, Affiliate Marketing job at Rush Street Interactive

We are seeking a Director, Affiliate Marketing to lead one of RSI's largest and fastest-growing acquisition channels. Affiliate marketing has become a critical driver of new customer acquisition, and this leader will be responsible for evolving our strategy, technology, partner relationships, commercial model, and team as we continue expanding across regulated markets.

This is a highly visible leadership role that combines commercial ownership, technical expertise, people leadership, and cross-functional collaboration. You'll partner closely with Finance, Product, Product Marketing, Brand Marketing, Legal, Compliance, BI, MarTech, and Performance Marketing while leading the strategic direction of RSI's affiliate program.

What You'll Do:

Affiliate Strategy & Growth

• Develop and execute RSI's affiliate marketing strategy across all active and future regulated jurisdictions.
• Build strategic relationships with leading affiliate partners and recruit new publishers.
• Represent RSI at G2E, SBC Summit, ICE Barcelona, and iGB L!VE.
• Lead affiliate strategy for new market launches.

Commercial Performance & Partner Economics

• Own one of RSI's largest acquisition budgets and optimize CPA structures using LTV and ROI.
• Improve forecasting accuracy through stronger commercial governance and payment controls.
• Partner with Finance on budgeting, accruals, and partner payment processes.

Affiliate Technology & Attribution

• Own the affiliate technology roadmap from a Growth Marketing perspective.
• Partner with MarTech, Product, and Engineering to improve attribution, measurement, and affiliate tracking.
• Understand how affiliates acquire and convert users into a mobile-first business where a majority of revenue is generated through the app. Drive strategies that maximize app installs, deep linking, app-to-registration conversion, and mobile attribution.

Affiliate Operations & Compliance

• Oversee affiliate operations across regulated jurisdictions.
• Lead commission structure evolution, partner onboarding, and governance.
• Partner with Legal and Compliance on licensing, T&Cs, responsible gaming, and fraud prevention.

Analytics & Business Intelligence

• Partner with BI to operationalize partner-level LTV reporting and executive dashboards.
• Use data to continuously optimize partner investment decisions.

Partner Enablement

• Partner with Product Marketing and Brand Marketing to ensure affiliates have access to current, high-performing marketing assets.
• Develop scalable partner communications, business reviews, and promotional planning.

Leadership & Cross-Functional Partnership

• Manage RSI's Affiliate Manager while providing coaching, development, and strategic direction.
• Oversee the managed services relationship with Affiliate Network, ensuring accountability, service quality, and continuous improvement.
• Partner with Performance Marketing, CRM, Product Marketing, Brand Marketing, Finance, Legal, Compliance, and MarTech to drive integrated acquisition strategies.

What You'll Bring:

• Bachelor's degree in Marketing, Business, Finance, Analytics, or related field preferred or equivalent relevant work experience.
• 10+ years of affiliate marketing experience, preferably within regulated gaming.
• 2+ years of people management experience.
• Experience managing affiliate programs, agencies, or strategic partners.
• Deep understanding of CPA, Rev Share, hybrid commission models, LTV, and ROI optimization.
• Experience with Income Access, Impact, CJ, Partnerize, or similar platforms.
• Strong commercial and analytical skills.
• Excellent executive communication skills.
• Ability to travel domestically and internationally.
• Experience with a sportsbook or online casino operator, preferred.
• Experience with AppsFlyer or other mobile measurement platforms, preferred.
• Experience launching affiliate programs in newly regulated markets, preferred.
• Knowledge of mobile attribution, deep linking, and app marketing, preferred.
• Experience with Sigma, Tableau, or Power BI, preferred. #LI-REMOTE #LI-PROMOTE