Summary of the Brand Designer job at happyco

The Position

HappyCo's Brand Design team is a small, specialist group working across campaigns, web, events, sales storytelling, and motion. We sit close to Marketing, service most of the organization, and operate with the standards and ownership mindset of an in-house studio.

Our next Brand Designer is part craftsperson, part builder: someone with a strong creative point of view who can take work from concept to shipped without waiting for someone else to carry it across the line. Think brand engineer: someone who moves from concept to shipped under their own steam, and brings enough creative conviction to make the journey worth it. Brand design, web, and motion are particularly relevant backgrounds, and agency designers looking to take on more end-to-end ownership will feel at home here.

AI is part of how we work, and we'd love someone who's already found their own rhythm with it — enough time in the tools to have a genuine point of view, and the craft and curiosity to push them somewhere interesting.

What You'll Do

• Create brand and campaign assets across digital, print, social, events, and motion, from concept to final output, with ownership of quality at every stage.
• Design for web and follow it through to production, whether working in a no-code environment, using Claude Code, or collaborating directly in a front-end context.
• Contribute to video and motion work including brand animation, product storytelling, event content, and kinetic identity.
• Build brand templates, component libraries, and self-serve tools that allow the wider organization to produce quality work independently.
• Build and iterate on AI-assisted brand workflows that connect brand intelligence to the tools and channels Marketing, Sales, and the wider org depend on.
• Audit and resolve brand inconsistencies across channels and self-serve materials.
• Write brand guidance that explains the thinking behind decisions, not just the rules, so people can make good calls in situations the guidelines don't anticipate.
• Work with Marketing, Sales, and Product as a creative partner, engaging early in briefs and bringing brand perspective into the process from the start.
• Measure and analyze the successes and failures of your work, and iterate on what you learn. You don't ship and move on — each project sharpens your judgment and makes the next one stronger.

What We Think You Need to be Successful

• 3 to 6 years of brand design experience, with a portfolio demonstrating range, craft, and a clear creative point of view across real shipped work.
• Strong visual fundamentals in typography, layout, color, and composition, or motion fundamentals if that is your primary background.
• Agency background with a desire to take on more end-to-end ownership than client work typically affords.
• Experience in motion design, brand animation, or product storytelling.
• No-code or low-code build experience, particularly in a brand or marketing context.
• Experience building brand enablement resources — templates, guides, or self-serve tools — that non-designers actually use.
• Hands-on experience with AI build tools such as Claude Code, Codex, or Figma Make, producing real output rather than just exploring the interfaces.
• A considered, experience-based view on AI in creative work: where it helps, where it falls short, and how you calibrate between the two.
• An ownership instinct: you see work through, and handoff is the exception, not the default.

Strongly valued:

• Hands-on experience with AI build tools such as Claude Code, Codex, Loveable, or Figma Make, producing real output rather than just exploring the interfaces.
• Demonstrable front-end web capability: you've taken design work live using no-code, low-code, or AI-assisted build tools.
• Comfort working across timezones with teammates in Australia and North America.
• Brand or campaign design experience in a SaaS or B2B technology context.

Keys to Optimum Happiness at HappyCo

• Brings genuine craft and creative conviction to everything they make.
• Builds for scale, not just the brief in front of them.
• Enables others through systems and tools, not one-to-one service.
• Uses AI actively and critically — to extend capability, not replace judgment.
• Measures the impact of their work and iterates on what they learn.
• Thrives in a small, high-trust team where ownership is real and the remit is broad.