Summary of the Brand Designer, Policy job at Kalshi

What is Kalshi?

Kalshi has defined a new category: prediction markets. Kalshi allows people to trade on the outcome of any events and turn any question about the future into a financial asset. Kalshi fought for years and legalized prediction markets in the US for the first time in history, is currently the fastest growing financial market in America, and has thousands of markets across politics, economics, financials, weather, tech, AI, culture and more.

We believe prediction markets have the potential to be the largest financial market because they turn anything into a financial position.

• Our vision: well… build the largest financial market on the planet.

• Our mission: bring more truth to the world through the power of markets.

Our culture is simple: we hire really talented people, work really hard, and enjoy the climb. We are looking for ambitious and exceptional people to join our (relatively small) team to help us build the next generation of financial markets.

Role Roadmap

As a Brand Designer at Kalshi, you'll be a steward of our visual identity - responsible for knowing our brand system inside and out, and for applying, stretching, and evolving it across every medium we show up in. Brand is a system: typography, color, layout, motion, voice, and the countless small decisions that make something instantly feel like Kalshi. You'll know what that system can and can't do, where it needs to flex, and where it needs to hold the line, and you'll partner closely with creative, marketing, and product teams to bring it to life consistently at scale.

What You'll Do

• Own and evolve Kalshi's brand identity system - typography, color, layout, iconography, and the principles that tie them together

• Apply the brand system across a wide range of mediums: web, social, product surfaces, paid campaigns, merch, events, presentations, and more

• Know where the system flexes and where it holds firm - stretching it into new formats and contexts without breaking what makes it recognizable

• Design foundational brand assets and templates that let other teams apply the system correctly and efficiently

• Partner with marketing, product, and video/content teams to ensure every touchpoint feels cohesive and unmistakably on-brand

• Identify gaps or weaknesses in the current system and propose evolutions as Kalshi's audience, product, and presence grow

• Set and maintain brand guidelines, and act as a point of reference for how the system should be interpreted and applied

• Mentor and give creative direction to other designers working within the brand system

• Balance high creative standards with the practical need to move fast and support many teams at once

What You Bring

• 5–12+ years of experience in brand, graphic, or visual identity design, with a track record of owning a brand system rather than just applying one

• A portfolio that demonstrates strong systems thinking - typography, color, layout, and grid - applied consistently and creatively across many formats and mediums

• Deep understanding of what makes a brand system flexible versus fragile, and experience evolving a system over time

• Strong craft and attention to detail across print, digital, motion, and physical/experiential design

• Proven ability to translate a brand strategy or set of guidelines into tangible, high-quality design work

• Excellent taste and a strong point of view, balanced with the ability to take feedback and collaborate across teams

• Strong communication skills - able to articulate design and brand rationale to non-designers and stakeholders

• Proficiency with modern design tools (e.g., Figma, Adobe Creative Suite)

• Experience mentoring or providing creative direction to other designers

NYC Pay Transparency Disclosure

Salary Range: $150,000 to $250,000 annually plus equity and benefits.

This range reflects current market data for this role. Kalshi has minimal hierarchy and broad variance in experience levels within each title; if your compensation expectations exceed this range, we encourage you to reach out — we're always happy to discuss.

Our Culture

Meritocracy is at our core, and we value people who take ownership and figure (usually hard) things out. We dream big. We love our craft deeply and are proud of what we put out in the world. We are committed to our vision of building something big… but also useful: a product that brings more truth through the power of markets.

Kalshians are Kalshi’s most important asset: we pick Kalshians carefully, so we trust them fully on day 1.

Commitment to Equal Opportunity

Kalshi is committed to creating a culture of inclusion and belonging, and we are proud to be an equal opportunity employer. We believe it is our collective responsibility to uphold these values and encourage candidates from all backgrounds to join us in our mission. All qualified applicants will be treated with respect and receive equal consideration for employment without regard to race, color, creed, religion, sex, gender identity, sexual orientation, national origin, disability, uniform service, veteran status, age, or any other protected characteristic per federal, state, or local law. If you are passionate about what you do and want to use your talents to support our mission and values, we’d love to hear from you.