Summary of the Brand Marketing Manager job at tin-can

About Tin Can

Tin Can is building a safer, simpler way for kids to connect — without smartphones. We’re creating screen-free, delightful devices and services that let families call the people who matter most, free from the noise of today’s digital world.

We’re building a bold, authentic, nostalgic, and kinda quirky brand that resonates with folks who want something simpler & better for their kids than the tech-infused lives we’re currently living (and who have a sense of humor about it). As we gear up to scale to thousands of families, we’re ready to bring on a Brand Marketing Manager to help make it happen.

The Role

We're looking for a Brand Marketing Manager who thrives in the in-between — the person who can zoom out to see the full picture and zoom in to get things done. You'll report to our Head of Brand Strategy & Communications and work closely with teams across the company.

This isn't a role with a narrow lane. At Tin Can, marketing touches everything: the newsletter that lands in a parent's inbox, the brand partnership that introduces us to a new community, the influencer who genuinely loves the product and wants to share it. You'll own a wide range of those touchpoints, and you'll be the connection that keeps them feeling like one cohesive brand.

We're looking for someone who is equally comfortable writing a newsletter, managing a project timeline, and hopping on a call to explore a potential collaboration. If you're someone who gets energy from variety, operates well without a lot of hand-holding, and takes real pride in execution, this role was made for you.

What You'll Do

• Newsletter ownership. Own Tin Can's email newsletter end-to-end — developing the content calendar, sourcing stories and updates from across the company, writing and editing copy, and managing send cadence.

• Partnerships & collaborations. Manage incoming partnership inquiries, identify outbound opportunities, and develop relationships with brands and organizations that share our values. You'll know a good fit when you see one and move quickly to explore it.

• Brand influencer identification & outreach. Research and identify brand-aligned creators and influencers, managing gifting, relationship-building, and coordination with our broader growth marketing influencer program to make sure everything feels like one Tin Can.

• Project management & campaign coordination. Keep marketing initiatives on track across multiple workstreams, managing timelines, coordinating stakeholders, and making sure things get from brief to launch without dropping balls.

• Campaign briefs. Develop creative briefs that bring together consumer insights, cultural trends, and cross-functional inputs, giving our creative work a clear strategic foundation before it goes into production.

• Brand stewardship. Help steward Tin Can's brand standards across every consumer touchpoint — from the newsletter to partner materials to campaign assets — so the experience feels cohesive whether someone encounters us for the first time or the fiftieth.

• Marketing materials for cross-functional teams. Be the go-to for internal marketing support, creating and organizing materials for programs like Tin Can Communities, retail, and other teams that need brand-aligned assets and messaging.

• Affiliate program management. Manage and optimize our presence on affiliate and creator commerce platforms (including ShopMy), keeping product listings current, tracking performance, and identifying opportunities to deepen creator relationships.

• Reporting & tracking. Own post-campaign reporting across your areas of ownership — tracking performance, surfacing learnings, and bringing the "why" back to the team so we're always getting smarter about what's working.

What We're Looking For

• 4–6 years of marketing experience, ideally at a consumer brand, DTC startup, or agency with consumer clients. You've touched enough of the marketing mix to know what good looks like across channels.

• Strong verbal and writing skills. Your writing — across everything from email outreach, to partner and campaign briefs, to newsletter copy — is brand-aligned.

• Creative thinker. You approach problems with creativity and have a strong point of view regarding how we show up in the world.

• Experience owning or contributing to email newsletters — you understand what makes people actually open and read them.

• Comfort with influencer and partnership work. You've managed relationships with creators or brand partners and know how to move a conversation forward. You also have a wealth of ideas for how we can engage different audiences.

• Very strong project management instincts. You're the person who builds the tracker, sets the deadline, and follows up without being asked.

• A collaborative, low-ego approach. You'll be working across functions constantly, and your ability to build trust inside the company is as important as your marketing skills.

• Ownership mindset. You’re excited about helping to build the future of Tin Can’s brand marketing function.

• Comfort with ambiguity and a bias toward action. At Tin Can, the playbook is still being written, and we need someone who sees that as an opportunity, not a problem.

• Familiarity with tools like Klaviyo, ShopMy, or similar email and creator commerce platforms is a plus, but we care more about instincts and adaptability than any specific stack.

Why Join Tin Can

• We're building tech that protects childhood. We're on a mission to give kids a childhood based on real conversations and real connection.

• Variety is the job, not the exception. If you're someone who gets bored doing one thing, you'll thrive here. No two weeks look the same, and the breadth of this role means your fingerprints will be on a lot of what Tin Can puts into the world.

• Your work is visible. We're a small team, which means the newsletter you write, the partnership you close, and the campaign you help launch are all things the whole company sees and feels.

• Small, high-trust team. Every company says "team," but at Tin Can it means something. We're a small, mission-driven group that genuinely has each other's backs — professionally and personally. You'll be in the room with the people making the decisions.

• Room to grow. As the company scales, so does the scope. We're looking for someone who wants to grow with us, not just fill a role.

If you're excited by the idea of owning a wide range of marketing work at a company doing something genuinely meaningful, we'd love to hear from you.