Summary of the Brand Marketing Manager (m/f/d) job at Westwing Stores GmbH

JOIN OUR TEAM

WHAT YOU'LL DO

• Shape our brand's future by supporting the development and evolution of Westwing's brand strategy, positioning, and identity, helping translate our ambition into distinctive and consistent brand experiences
• Help develop and orchestrate integrated brand awareness campaigns across European markets, from strategic planning and creative briefing to media activation and performance evaluation
• Develop sharp, insight-driven campaign and media briefs, working closely with Creative, Media, PR, Social, Production and Analytics teams to ensure one consistent brand story across touchpoints
• Identify, evaluate and support strategic partnerships with brands, designers and cultural talents that strengthen Westwing's relevance, reach and positioning
• Keep a close eye on global developments across design, fashion, lifestyle, media and culture, turning relevant insights into fresh ideas and opportunities for Westwing
• Use consumer insights, brand metrics, campaign performance data and emerging AI tools to challenge assumptions, improve effectiveness and support smarter marketing decisions

YOU COME WITH

• 3+ years of relevant experience in brand marketing, brand strategy, integrated campaigns, or a related field, ideally within an ambitious consumer, lifestyle, fashion, design, or premium brand environment
• A genuine passion for lifestyle brands and creative curiosity, paired with a strong visual eye, an instinct for contemporary culture, and deep curiosity about how iconic brands build desire and stay distinctive over time
• A strategic and commercially minded approach with the ability to connect creative ideas to clear brand objectives, understand the role of awareness in driving growth, and think beyond individual campaigns
• A strong understanding of today's media landscape, platforms, formats, and cultural conversations shaping how modern audiences discover and connect with brands
• An entrepreneurial, hands-on mindset with strong ownership, a collaborative approach to managing multiple stakeholders and priorities in a fast-paced environment, and the drive to challenge the status quo
• Excellent communication skills with fluency in English, with the ability to articulate ideas clearly and bring others along

WHY WESTWING

• A high-performance culture built on trust, feedback and collaboration
• An inspiring, international environment that empowers you to think big, take ownership, and grow beyond your comfort zone
• In-Office Culture: 4 office days per week (Mon-Thu) dedicated to fast decision-making, high-impact collaboration, and strong team connections
• Work-from-anywhere opportunities for up to 4 weeks per year - as fresh perspectives spark bold ideas
• 30 days of paid holiday to rest, recharge, and come back ready to create
• A beautiful, centrally located, dog-friendly office with inspiring spaces, a sunny terrace, and good food - designed for moments that energise and connect
• Exclusive discounts - 40% off Westwing Collection, 20% off third-party brands (each on non-reduced items), and 20% Family & Friends discount on Westwing Collection, plus special-occasion vouchers
• Wellbeing support through mental health resources, sports memberships, and preventive care
• Sustainable mobility options with discounted public transport and JobRad - moving with purpose and care for the planet
• Support for working parents, including our on-site Westwing Wichtel daycare and a partnership with multilingual provider Elly & Stoffl
• One annual Social Impact Day to give back to a cause you care about - because being human is our true superpower
• Team rituals that celebrate results and togetherness - from Movie Nights and Oktoberfest to Summer & Winter Parties

ABOUT US

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