Summary of the Communications Manager job at eugenecascadescoast

Position Title: Communications Manager

Purpose of Position:

Produce and deploy high-quality, high-volume content across consumer and industry channels, ensuring Travel Lane County consistently communicates the value of the visitor economy, inspires visitation and keeps partners and stakeholders informed. This role writes original content, designs and deploys email communications, and supports social media execution — thinking constantly about how content can be created once and used across as many channels as possible.

Responsibilities:

Content Creation (40%)

• Write original consumer-facing content including blogs, destination stories and leisure travel inspiration across channels.
• Write original industry-facing content including partner communications, organizational updates and storytelling that communicates the value of the visitor economy and transient lodging tax investment.
• Write original meeting and event planner-facing content including blogs, stories and supporting media across channels.
• Adapt content for different audiences, following established communications plans and organizational voice guidelines.
• Identify opportunities to extend a single piece of content across multiple channels and formats.

Email Communications (30%)

• Layout, proof and deploy the consumer newsletter and industry newsletter in our email automation platform.
• Produce one-off email communications as directed.
• Ensure all email communications are accurate, on-brand and deployed on schedule.

Social Media Support (15%)

• Write captions and prepare posts for organizational social media channels.
• Get content into the approval pipeline and scheduled in a timely manner.
• Manage organization’s LinkedIn account, ensuring organizational posts are aligned with campaigns and communications priorities.

Cross-Team Coordination (15%)

• Work across marketing, sales and membership teams to ensure content is aligned with campaigns, organizational priorities and communications plans.
• Manage incoming content requests through the project management system, ensuring clarity on timelines and deliverables.

• Develop and deploy industry-facing communications under strategy set by the Executive Vice President.

Additional Responsibilities

• Support visitor center operations as needed by greeting visitors, answering questions and providing destination information.
  
• Additional duties as assigned.

(Percentages provided as a guide only. Work will vary over time.)

Position Requirements:

• 3+ years of experience in communications, content creation, journalism or a related field.
• Exceptional writing skills, with demonstrated ability to produce original, polished content across consumer and industry audiences.
• Ability to write in an organizational voice and adapt tone and approach for distinctly different audiences — consumer and industry — following an established communications plan.
• Experience laying out and deploying email communications in Act-On or a similar platform.
• High-volume producer with strong organizational skills and ability to manage multiple deadlines simultaneously.
• Comfortable receiving direction from multiple team members and working within a structured approval process.
• Mission-driven with genuine interest in the visitor economy and community impact.

Preferred Requirements:

• Experience in destination marketing, tourism or a related industry.
• Familiarity with Eugene, Cascades & Coast as a destination and Lane County communities.
• Familiarity with social media platforms and content scheduling tools.
• Experience with Canva and Adobe Suite.
• Experience working within a project management system.

Compensation/Hours:

• Full-time salaried, exempt position based in our downtown Eugene office. May require occasional evening or weekend availability.
• Benefits include medical and dental insurance, paid holidays, vacation and sick leave. Employer contribution to SEP/IRA after two years of employment.
• This position reports to the Vice President, Marketing.