Summary of the Social Media & Content Designer job at Clera

About the Role

We're an AI-native immigration law firm reimagining how people navigate the immigration process. Our legal team produces original, expert-driven content, and we're building a brand that makes immigration law clear, accessible, and genuinely human. We're looking for a creative, design-savvy storyteller to be the voice and face of that brand across every channel.

This is a full-time, in-person role based in San Francisco's Jackson Square neighborhood, reporting to the Head of Marketing.

What You'll Do

Social Media Management

• Own day-to-day management, publishing, and engagement across all channels (LinkedIn, Instagram, X, and others as we grow)

• Build and maintain a content calendar that balances timely immigration news with evergreen educational content

• Monitor conversations, respond to comments and DMs, and cultivate an engaged community around our brand

• Track performance metrics and continuously iterate on what's working

Content Design

• Design high-quality graphics, carousels, and visual formats based on original content from our legal writing team

• Develop repeatable visual templates that make complex legal topics clear and shareable

• Uphold and evolve our brand guidelines so every piece of content looks and feels unmistakably cohesive

Video & On-Camera Content

• Appear on camera to film and present Reels, Shorts, and other short-form video content

• Shoot and edit polished video with strong pacing, captions, and hooks

Brand & Community

• Serve as the voice and face of our brand — both online and in person

• Attend industry and community events on our behalf and support community engagement initiatives

• Help shape our evolving brand identity as we scale our social presence

What We're Looking For

• 2–7 years of social media, content design, or growth marketing experience, ideally at an early-stage startup

• Proven track record managing and growing brand social accounts, with a portfolio of designed content and video work

• A strong design eye — you know what premium, editorial-quality social content looks like and can produce it consistently

• Comfort and confidence on camera, plus solid video editing skills for short-form content

• Excellent written communication — you can translate dense legal or regulated-industry topics into clear, engaging posts

• Self-starter who can own a channel strategy end to end with minimal oversight

• Expert-level proficiency in at least one of: Figma, Adobe Illustrator, or equivalent design tools

Nice to Have

• Experience marketing trust-heavy, regulated, or compliance-sensitive services (legal tech, fintech, healthtech, or similar)

• Personal connection to immigration, international mobility, or experience engaging immigrant or international talent communities

• Familiarity with both B2C and B2B audiences

Compensation & Benefits

• Salary: $80,000 – $100,000 per year

• Full-time position with competitive benefits at a well-funded, mission-driven startup

Please note: visa sponsorship is not available for this role.

Location

This role is on-site in San Francisco, CA (Jackson Square). We have a strong preference for candidates who are local or willing to work in-person full-time. Remote and remote-first candidates are not a fit for this position.