Summary of the Content Marketing Manager, German-speaking Market job at Clera

About the Role

Own content marketing for the German-speaking market at a growing AI communications software company. You will shape the brand voice across the customer journey and create content that helps businesses understand and trust AI-powered communication tools.

What You'll Do

• Develop and execute content marketing strategy for the German-speaking market.

• Manage website and landing page copy, and write conversion-focused copy for paid marketing channels.

• Script ad creatives for YouTube and paid social platforms.

• Build organic content strategies across social platforms and collaborate with creators, customers, and influencers.

• Use user research, A/B testing, and performance insights to improve messaging.

• Contribute to product positioning and go-to-market messaging.

What We're Looking For

• At least 4 years of experience in content marketing, copywriting, or growth marketing.

• Native German proficiency with excellent German marketing writing skills, plus fluent English.

• Experience in B2B SaaS or a fast-growing software environment.

• Understanding of performance marketing and conversion-focused copywriting.

• Experience with A/B testing, social content strategy, and scripting ads for YouTube and paid social.

• Experience collaborating with creators, customers, or influencers, and contributing to product positioning or go-to-market messaging.

• Experience with AI products, voice technology, user research, or SEO is beneficial.

Compensation & Benefits

Base salary: €65,000 to €85,000 annually. Visa sponsorship is not available.

Location

On-site in Vienna, Austria.