Summary of the Content Marketing Manager (German-speaking Market) job at Clera

About the Role

This is a high-ownership content role focused entirely on the German-speaking market, sitting at the intersection of brand, performance, and product marketing. You will define the brand voice and content strategy that helps businesses discover, evaluate, and trust an AI-powered communication platform built for SMEs. The work you do directly shapes how a fast-growing B2B SaaS product is understood and adopted across a key growth market.

What You'll Do

• Own the end-to-end content marketing strategy and execution for the German-speaking market.

• Write and manage website copy and landing pages optimised for conversion in German.

• Produce high-performing copy across paid channels, including search and display.

• Script ad creatives for YouTube and paid social platforms.

• Develop and execute organic social content strategies across relevant platforms.

• Collaborate with creators, customers, and influencers to produce authentic, resonant content.

• Run A/B tests and use performance data to continuously improve messaging effectiveness.

• Contribute to product positioning and go-to-market messaging alongside the broader team.

• Conduct user research to surface insights that sharpen marketing communication.

What We're Looking For

• 4 or more years of experience in content marketing, copywriting, or growth marketing roles.

• Native German proficiency with outstanding marketing writing skills; fluent English for internal communication.

• Solid background in B2B SaaS or a fast-growing software environment.

• Strong grasp of performance marketing principles and conversion-focused copywriting.

• Hands-on experience with A/B testing and using analytics to improve messaging.

• Experience scripting video and social ad creatives.

• Track record of building and executing organic content strategies across social platforms.

• Experience collaborating with external creators and influencers to produce content.

• Familiarity with product positioning and go-to-market strategy work.

• Knowledge of SEO best practices is a plus; experience marketing AI or voice technology products is a bonus.

Compensation & Benefits

Salary range: 65,000 to 85,000 EUR annually. Visa sponsorship is not available for this role.

Location

This is an on-site role based in Vienna, Austria.