Summary of the Senior Copywriter job at M Booth

Who We Are:

At M Booth, we produce award-winning, culturally-resonant, and buzz-worthy campaigns that move key audiences to action.

We are relentlessly passionate about our clients and their business, whether that means developing scrappy campaigns and content that breaks through, maximizing earned to reach key audiences, leading in digital innovation, or unleashing insights that unlock ideas that win in the marketplace. And we have a bold belief that our work can and should contribute to an equitable world.

Our agency was born 40 years ago with entrepreneurial roots, a people-first culture, and a passion for creativity and innovation. As we look to the future we believe Only the Bold will make a lasting impact and change. From culture to creative, in today’s world BOLD moves everything we do.

Position Overview

M Booth is looking for a social-first, conceptual Senior Creative Copywriter to join our dedicated Creative Team supporting the Google account.

This is a role for a writer's writer—a pure creative who lives for the craft of words, voice, and narrative rhythm. Housed within our Creative Department alongside art directors, designers, and animators, this role is focused on pure, human-centric storytelling. We want a copywriter who thrives on partnering with an art director to unearth cultural insights and translate them into organic, platform-native scripts that make a viewer stop, laugh, or learn. This is a role for an active maker and visual storyteller who crafts distinct, nuanced brand narratives.

In this role, you will be the editorial voice across our clients. You will concept, write, and execute social-first content across platforms (TikTok, Instagram, YouTube, X, and LinkedIn), translate complex brand strategies into native platform dialogue, and brainstorm bold social campaigns.

At M Booth, our copywriters on the Creative Team are makers and conceptors. You will work side-by-side with art directors and motion animators to design visual-first stories. If your passion is writing copy that shapes culture and directing the creative vision of social video, this is your team.

Responsibilities

• Social-First Video Scriptwriting: Concept and write visual, high-retention video scripts for TikTok, Reels, and YouTube Shorts. You understand how to write for the ear—crafting voiceover dialogue, text-on-screen hooks, pacing, and visual cues that creator or influencer talent can easily bring to life.
• Tone & Voice Strategy: Effortlessly pivot brand voices to fit existing strategies. You can write in a highly sophisticated, polished tone one hour, and transition into scrappy, native, community-led banter the next.
• Creative Brainstorming & Ideation: Partner with art directors, strategists, and creative directors.
• Caption & Editorial Writing: Write scroll-stopping headlines, highly engaging organic social scripts, and reactive brand comments that drive cultural relevance.
• Cultural Insight Integration: Actively mine social feeds for emerging trends, platform behaviors, and cultural insights, translating them into immediate, timely creative opportunities.
• Creative Presentation: Confidently present and pitch your copy, scripts, and conceptual ideas to internal teams and senior clients, defending creative decisions with strategic rationale.
• Collaborative Concepting: Act as an active, vocal partner in a collaborative pod of designers, video editors, strategists and art directors, taking feedback gracefully and constantly pushing the creative envelope.

What You’ll Bring

• 5-7 years of creative copywriting experience in a creative agency, social-first publisher, or brand-side creative team.
• A strong, diverse portfolio showcasing bold social media campaigns, platform-native video scripts (with links to final produced assets), and smart conceptual thinking.
• An innate understanding of social video pacing. You know how vertical video hook structures work and how to write natural, unscripted-sounding dialogue for creators and influencers.
• Fluency across modern social platforms including TikTok, Instagram, YouTube, LinkedIn, Meta, and X, with an intuitive grasp of their distinct formatting and community behaviors.
• Exceptional time-management skills, with the ability to self-start, meet tight rapid-response deadlines, and prioritize deliverables in a fast-paced environment.
• A passion for human-centric writing. While you have a working knowledge of AI tools, you believe that true visual storytelling, emotional hooks, and nuanced brand voices require human empathy, wit, and craft.

What We’ll Bring:

Here are a few highlights of the benefits we offer at M Booth:

• A workplace that’s alive with courage, ideas, respect and humanity
• Professional growth and development programs to help advance your career
• Comprehensive health care and wellness plans for your entire family
• A 401(k) Savings Plan and Flexible Spending Accounts
• Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
• Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits
• SALARY: $80,000 - $110,000

(New hires are typically brought into the organization between the minimum to midpoint of the salary range posted depending on qualifications, internal equity, and the budgeted amount for the role.)

Location: New York office

Our Flexible Work Policy:

We believe that our best work happens in a hybrid working environment. If you are in the NYC (or commutable surrounding distance) hub we want to see you in person 2 days a week. That could mean in our office, in our client's office, on the road with them or attending an industry event.

M Booth & Associates is an equal opportunity employer. All candidates will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.