Summary of the Creative Strategist job at The Bluebird Group

About Bluebird

We're The Bluebird Group - we're an omnichannel commerce partner that helps brands grow across every retail and digital channel.

We sit at the intersection of retail, eCommerce, media, and data. We help brands show up wherever their customers are (Target, Amazon, Walmart, Costco, social commerce like TikTok, and beyond) and drive real sales growth.

We're not just strategists - we're a hands-on team of experienced retail operators who execute across everything from retail media and creative to data, insights, and full go-to-market strategy.

The result: we simplify what's become a really complex retail landscape and help brands scale faster and smarter.

Job Summary

We're looking for a Creative Strategist to help brands win on the digital shelf by turning shopper insights, product research, performance data, and business objectives into compelling creative strategies.

This role sits at the intersection of data, storytelling, copy, and design. You'll research products, analyze categories and competitors, identify shopper motivations, and translate those insights into clear creative direction across Amazon, Walmart, Target, and other retail platforms.

The ideal candidate understands that great creative does more than look good. It solves a problem, tells a story, and helps shoppers make confident purchase decisions. You'll bring a strong point of view, challenge assumptions, and develop creative strategies that drive meaningful business results.

What You'll Do

Creative Strategy & Digital Shelf Development

• Develop digital shelf content strategies for brands across Amazon, Walmart, Target, and other eCommerce retailers
• Build creative frameworks that align shopper needs, brand objectives, and retailer requirements
• Develop carousel strategies, messaging hierarchies, content flows, and visual recommendations that guide creative execution
• Translate product benefits, category insights, and shopper motivations into clear content strategies
• Ensure creative recommendations support both conversion goals and brand growth objectives

Shopper, Market & Competitive Research

• Research products, categories, competitors, and shopper behavior to identify opportunities for differentiation
• Analyze reviews, ratings, search trends, and market dynamics to understand purchase drivers and barriers
• Evaluate competitive content and identify gaps that can be leveraged to improve performance
• Use shopper insights to inform messaging, content structure, and creative priorities

Creative Brief Development

• Turn business objectives, KPIs, and research findings into clear, actionable creative briefs
• Define the role, purpose, and messaging priorities for each creative asset
• Provide strategic recommendations on content hierarchy, claims, benefits, imagery, and storytelling approaches
• Establish clear success metrics for creative initiatives

Cross-Functional Collaboration

• Partner with account teams, designers, copywriters, photographers, and client stakeholders throughout the creative process
• Present strategy recommendations and clearly communicate the rationale behind each decision
• Collaborate with design teams to ensure creative execution aligns with approved strategy
• Support internal planning discussions and client presentations with data-backed recommendations

Creative Performance & Optimization

• Review creative content against shopper needs, brand priorities, visual clarity, and performance goals
• Analyze testing results, performance metrics, and retailer insights to identify opportunities for improvement
• Apply learnings from previous projects to continuously refine future creative strategies
• Champion new tools, workflows, and best practices that improve creative effectiveness and efficiency

What We're Looking For

Experience

• Experience in creative strategy, content strategy, shopper marketing, product marketing, brand strategy, eCommerce, or related fields
• Experience developing consumer-focused content and messaging strategies
• Experience working with multiple brands, categories, or clients preferred
• Experience presenting strategic recommendations to stakeholders preferred

Skills & Competencies

• Strong strategic thinking and problem-solving capabilities
• Excellent research and analytical skills
• Ability to transform complex information into clear creative direction
• Strong writing, storytelling, and communication skills
• Understanding of shopper behavior and online purchase decision-making
• Ability to build structured creative briefs that guide execution
• Strong creative judgment with an eye for hierarchy, messaging, clarity, and brand consistency
• Ability to balance competing priorities across multiple projects and clients

Nice to Have

• Experience developing content for Amazon, Walmart, Target, or other retail marketplaces
• Experience with PDP content, carousel design strategy, A+ Content, Brand Stores, or retail media creative
• Familiarity with digital shelf analytics, conversion rate optimization, click-through rate analysis, and A/B testing
• Experience working with CPG, food and beverage, beauty, baby, home, hardware, or lifestyle brands
• Experience using AI tools to support content development, research, and workflow optimization

Tools You'll Use

• Competitive analysis and shopper research tools
• Figma and Adobe Creative Suite
• Microsoft Office and Google Workspace
• Excel and Google Sheets
• ChatGPT, Claude, and other AI-powered research and workflow tools
• ClickUp or similar project management platforms

What Success Looks Like

• Creative strategies are grounded in shopper behavior, product truth, and business objectives
• Designers and copywriters have clear direction before execution begins
• Clients understand and trust the rationale behind creative recommendations
• Content is aligned with retailer requirements and digital shelf best practices
• Creative performance improves over time through testing, optimization, and continuous learning
• Bluebird's standard for digital commerce creative continues to rise

Our Commitment

We prioritize the inclusion of diverse perspectives. We aspire for all team members to feel like this is a place where they belong. Where they are respected by the company and are empowered to impact the business and achieve their full potential. We understand that relationships built on trust, respect and communication better serve our clients, team members and business.

Disclaimer: This job description outlines typical functions and responsibilities but may evolve based on business needs.