Summary of the Manager, Creative Strategy job at Brightspeed

Company Description

At Brightspeed, we are reimagining how people live, work, play and connect by providing fast, reliable internet connections and an awesome customer experience in twenty states throughout the Midwest and South.

Backed by funds managed by Apollo Global Management, our vision is to accelerate the upgrade of copper to fiber optic technologies, bringing faster and more reliable internet service to many rural markets traditionally underserved by broadband providers, while delivering best-in-class customer experience.  

Be a part of the team that will make this vision a reality….designing and building a world class fiber network and creating a customer experience second to none.

Check us out on the web!  

Job Description

The Manager, Creative Strategy leads the strategic creative direction, development, and execution of high-impact marketing campaigns designed to drive customer acquisition and revenue growth. This role operates at the intersection of marketing strategy, creative development, and performance media, leading a team that translates business priorities and customer insights into compelling campaign narratives and high-performing creative across paid media and direct response channels.

Key Responsibilities

• Serve as a lead partner to Marketing Strategy and Demand Generation & Lifecycle Marketing teams, translating business priorities, target segments, and customer insights into scalable campaign frameworks, messaging strategies, and creative approaches.
• Lead the creative and messaging strategy for integrated campaigns across the customer journey in paid media, CRM, eCommerce, direct mail, and email channels, partnering closely with creative agency resources to deliver compelling and differentiated customer communications.
• Establish campaign themes, messaging hierarchies, value propositions, and creative direction that drive consistency across channels while optimizing creative for channel-specific performance.
• Oversee the development and execution of creative assets across paid media and direct response channels, providing clear strategic direction to maximize customer engagement, response, conversion, and overall campaign effectiveness.
• Lead and mentor a team responsible for creative strategy, execution, and campaign asset development, providing strategic direction, coaching, and development while fostering a culture of innovation, accountability, and continuous improvement.
• Manage creative production budgets, including forecasting, spend management, and resource reallocation to support marketing priorities and business objectives.
• Lead structured creative testing and experimentation, developing test-and-learn strategies that identify opportunities to improve messaging, offers, creative formats, and campaign performance.
• Partner with Analytics and Media teams to evaluate campaign and creative performance, translate data and insights into actionable recommendations, and continuously optimize creative effectiveness.
• Establish and manage end-to-end campaign development processes, from strategic briefing and concept development through production and launch, balancing effective collaboration, quality, and speed to market.
• Serve as a key cross-functional marketing partner across Product Marketing, Brand, Media, CRM, eCommerce, and Analytics teams to ensure alignment on campaign strategy, messaging, creative direction, and execution.
• Manage creative agency relationships and provide clear strategic direction, feedback, and performance expectations to ensure creative work aligns with campaign objectives and business priorities.
• May perform other duties as assigned.

The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties, and skills required.

Qualifications

Education & Experience

• Bachelor’s degree in Marketing, Communications, Advertising, Business, or a related field.
• 10+ years of experience in marketing, creative strategy, campaign development, or a related discipline, preferably within performance marketing, customer acquisition, or demand generation environments.
• Demonstrated experience developing integrated creative and messaging strategies across paid media, CRM, eCommerce, email, direct mail, and other direct response channels.
• Experience leading creative teams and/or managing creative agency partners through full-funnel campaign development and execution.

Skills & Competencies

• Strong expertise in creative and messaging strategy, including value proposition development, messaging hierarchies, calls-to-action, offer strategy, and conversion-focused communications.
• Demonstrated ability to translate marketing strategies, business objectives, audience insights, and customer needs into clear and compelling creative strategies.
• Strong understanding of performance marketing and the role of creative in driving customer acquisition, engagement, conversion, and revenue growth.
• Proven ability to develop and execute creative test-and-learn plans and translate results into actionable campaign optimizations.
• Ability to interpret campaign data, customer insights, and performance analytics to inform creative and messaging decisions.
• Strong leadership and people management skills, with the ability to coach, develop, and provide strategic direction to team members.
• Strong agency and stakeholder management skills, with the ability to provide clear creative direction and constructive feedback.
• Demonstrated ability to manage multiple campaigns, priorities, budgets, and deadlines in a fast-paced environment.
• Strong cross-functional collaboration and influencing skills.
• Excellent written, verbal, and presentation skills.

Preferred Qualifications

• Master’s degree in Marketing, Communications, Advertising, Business, or a related field.
• Previous people leadership experience in a creative strategy, performance marketing, demand generation, or integrated marketing environment.
• Experience in the telecommunications industry or another subscription-based, consumer-focused industry.

Physical Demands & Work Conditions

• Work is primarily performed indoors from a home or company office environment, with regular use of a computer, telephone, and other standard office equipment.
• Occasional travel may be required for agency meetings, production activities, internal meetings, or other business needs.
• Standard business hours generally apply, with occasional evening or weekend availability required during critical campaign launches, production schedules, or other business-critical activities.

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Additional Information

WHY JOIN US?

We aspire to contemporary ways of working.

Recognized as a Top Workplace by the Charlotte Observer, Brightspeed HQ is located on the 7th floor of the new Vantage South End - East Tower in Charlotte, NC. We prioritize hiring talent in the Charlotte area, whenever possible, to make it a truly vibrant destination for our hybrid workforce. At Brightspeed, we have roles that are designated as remote, hybrid, office or field-based, depending on the position, business needs and individual circumstances. We also invest in technology that enables our entire team to stay connected. Why? Because Brightspeed recognizes the value of finding the best talent for the job, wherever they may be.

We offer competitive compensation and comprehensive benefits.

Our benefits and paid time off programs reflect our underlying belief in promoting overall wellness through physical, emotional and financial health. Brightspeed offers a comprehensive benefit program, including competitive medical, dental, vision, and life insurance; an employee assistance program; a 401K plan with company match and a host of voluntary benefits. 

Inclusion and belonging are at the center of our grounding belief in Being Real. 

When we bring our authentic selves to work, everyone is better as a result. A diverse team helps us be fierce advocates for more accessible, inclusive and high-quality internet, because we believe doing so promotes equity in the communities we serve.

Brightspeed is an Equal Opportunity Employer that is committed to inclusion of all qualified individuals, including individuals with a disability/veterans. If you require reasonable accommodation to complete a job application or to otherwise participate in the hiring process, please contact taaccommodationrequests@brightspeed.com to initiate the accommodations process. 

For all applicants, please take a moment to review our Privacy Notices:  

• Brightspeed’s Privacy Notice for California Residents
• Brightspeed’s Privacy Notice