Summary of the Creative Strategist - Donut Studios job at New Engen, Inc.

WHY DONUT STUDIOS?

At New Engen, we help brands grow, not just bigger, but smarter. We’re a digital marketing agency that drives meaningful impact across the entire customer journey by integrating media, creative, analytics, influencer, and retail strategies into performance-driven campaigns.

Donut Studios is our in-house creative studio, purpose-built to craft high-performing, platform-native, and digital content for the world’s most ambitious brands. As a key part of New Engen’s suite of specialized solutions, alongside offerings like the Acorn Creator Suite - Donut Studios helps unlock breakthrough creative that drives results, fast.

We’re a collaborative group of strategists, content creators, copywriters, editors, designers, account managers, and more who are all in on helping brands, and each other, thrive. We work hard, stay humble, and build with purpose.

WHAT YOU'LL DO

Develop Performance-Driven Creative Strategy
Build creative and messaging strategies that help brands grow across digital channels, including Facebook, Instagram, TikTok, YouTube, display, and landing pages. Develop strategic frameworks grounded in performance insights that improve click-through rates, conversion rates, and overall campaign effectiveness.

Serve as a Creative Strategy Partner for Clients
Act as Donut Studios’ in-house creative strategist for assigned client accounts, participating in client meetings and providing thoughtful guidance on creative direction, media best practices, campaign opportunities, and platform-specific recommendations. Apply full-funnel thinking to help clients achieve their business objectives through high-performing creative.

Turn Audience Insights into Creative Direction
Translate consumer mindsets, attitudes, and behaviors into compelling creative concepts and messaging strategies. Leverage audience insights to inform creative development that resonates across the customer journey and supports campaign performance.

Partner Cross-Functionally to Drive Performance
Collaborate closely with media counterparts to review campaign performance, evaluate KPIs, and identify opportunities to refine creative strategy. Develop recommendations based on performance data and client feedback to continuously optimize creative effectiveness.

Manage Creative Execution
Partner with media counterparts to manage launch pipelines for assigned clients, ensuring deliverables are completed, reviewed, and transferred on time. Brief and project manage work within Asana and Slack while maintaining visibility across timelines, priorities, and dependencies.

Ensure Creative Quality & Team Collaboration
Review final creative exports to ensure work meets client expectations, brand guidelines, and quality standards before delivery. Develop processes that strengthen cross-functional collaboration and support efficient execution across marketing teams.

WHAT YOU BRING

• 4+ years of proven experience ideating and developing high-performing direct response and social media creative strategies, ideally at a creative and performance marketing agency.
• A background in creating UGC to enhance engagement and reach is a plus.
• Digitally savvy, creative, and knowledgeable about who and what is trending in the digital space on platforms including YouTube, Instagram/Facebook, TikTok, etc.
• A growth mindset, always thinking about how our clients can develop resonant, insightful advertising and what makes content engaging across audiences.
• Strong grasp on culture, with a keen understanding of what is relevant and an eye for upcoming digital trends.
• Excellent performance marketing and creative instincts with a track record of driving new concepts and pioneering new approaches within your company.
• Strong team player, with a passion for collaboration.
• Entrepreneurial spirit with a self-starting attitude and an ability to persuasively communicate strategic insights to the department and to stakeholders.
• Ability to navigate and influence within a fast-paced start-up organization.
• Fluency in Adobe Creative Suite or Figma is a plus.
• Proficiency in Asana and Google Sheets experience is a plus.

PERKS & BENEFITS

• Medical, Dental, Vision, Short/Long-Term Disability, Life/AD&D
• 401k - Employer match
• HSA - Employer contributes
• Flexible Vacation & PTO plan
• Paid Maternity / Paternity
• Paid Holidays
• Remote/Flex day schedule
• Laid back office environment
• The coolest team ;)
• Fun company events & off-sites

Salary Range: $60,000 - $70,000 USD annual