Summary of the Editor, Branded Content job at Babylist

What the Role Is

Babylist is looking for an experienced Branded Content Editor who owns sponsored email from start to finish and leads how our team uses AI to build and scale that work.

This is a writing and editing role first and foremost, one that requires equal parts creativity and love of process (we know you're out there!). You're writing and designing on one hand, managing deadlines and multiple projects on the other. And if you had a third hand, it'd be dedicated to Slack. It's where we connect, solve problems, share wins, and send all the emojis.

Who You Are

• Gets a genuine kick out of finding exactly the right words. Clever subject lines, unexpected word combos, copy that earns the click.
• Exceptional writer and editor with a sharp brand voice. Writes fast and accurately, and can adapt a message to meet client and user needs without losing Babylist's tone.
• Fluent in AI tools (Claude, ChatGPT, Gemini, etc.) for research, outlining, data collection, automations, and more to improve the team's production workflows.
• Proficient in Figma, comfortable building and QA'ing email.
• Data-driven, reads performance data and knows how to act on it.
• Systems-oriented, spots bottlenecks and builds solutions.
• Natural relationship builder, treats cross-functional partnerships as essential to getting the best work done.
• Clear communicator, knows when to flag an issue, when to push back, and when to let it go.
• Handles client and legal revisions efficiently and protects the user experience.
• 4+ years writing and editing branded content, or at a digital publisher or media company.
• You naturally reach for AI in your work. At Babylist, every team uses AI daily. You're already using it to move faster and improve your output, and you stay curious about what's coming next.
  

How You Will Make An Impact

• Write, edit, build in Figma, and QA branded email before it ships.
• Set and document the standards for branded email: voice, quality, and production process.
• Develop AI-assisted workflows that reduce manual production time across the team.
• Coach the team on how to use AI tools you discover and develop so everyone levels up.
• Pull and analyze email performance data; use what you learn to adjust copy and hit benchmarks. Report monthly.
• Manage multiple assignments simultaneously and hit deadlines in a high-volume environment.
• Flex into other branded content as priorities shift: articles, newsletter placements, feed copy.

About Compensation

We use a market-based approach to compensation. The starting salary range for this role is:

$119,852 to $143,839

Your starting salary will be based on your location, experience, and qualifications, with increases over time tied to performance, role growth, and internal pay equity.

Who We Are

Babylist is the leading platform for expecting and new families. More than 10 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, guidance, and expert recommendations. As a modern, AI-forward tech company, Babylist has expanded from a universal registry into a full ecosystem — the Babylist Shop, Babylist Health, Babylist Money, NYC and LA showrooms, branded content, and more — generating $750M in revenue in 2025. Building the generational brand in baby, Babylist is reshaping the $235B kids and baby market and helping parents feel confident, connected, and cared for at every step.

Our Ways of Working

Babylist is remote-first with team members across the U.S. and Canada who move fast, think smart, and use AI as part of how they work every day — not as an experiment, as an expectation. We come together twice a year to build the relationships behind the work, and we hire people who are genuinely excited about what's possible and prove it through how they show up.

Why You Will Love Working At Babylist

Our Culture

• We work with focus and intention, then step away to recharge
• We believe in exceptional management, and we invest in the tools and the time to connect with colleagues
• We build products that positively impact millions of people's lives
• AI is part of how we work, not a side experiment. You'll have leading tools like Claude and ChatGPT from day one, with no waiting on access, so the busywork gets handled and your judgment goes where it counts

Growth & Development

• Competitive pay and meaningful opportunities for career advancement
• We believe technology and data can solve hard problems
• We're committed to career progression and performance-based advancement

Benefits

• Company-paid medical, dental, and vision insurance
• Retirement savings plan with company matching and flexible spending accounts
• Generous paid parental leave and PTO
• Winter Wonder Week: the whole company takes a paid week off at the end of the year, whether or not you celebrate anything, so everyone's out at once and comes back refreshed
• Remote work stipend to set up your office
• Perks for physical, mental, and emotional health, parenting, childcare, and financial planning

Important Notices

Recorded Interviews. Babylist uses an interview recording tool to record and transcribe interviews for evaluation purposes in accordance with applicable privacy laws. By participating in an interview, you consent to this recording and transcription.

Interview Integrity. AI is part of how we work at Babylist — we expect you to use it too. Your application and interviews should still reflect you and your own thinking. We'll tell you when AI is encouraged. Misrepresentation at any stage may result in removal from consideration for this and future roles.

How We Review Applications We use AI throughout our hiring process to help review, screen, and assess applications. These tools support our team's review; they do not replace it, and every hiring decision is made by a person.

Connections at Babylist. If you have a family member or close personal relationship with a current Babylist employee, please let your recruiter know. This helps us keep our process fair and transparent for everyone.

Protect Yourself from Scams. All official outreach comes from the Babylist Talent Team via @babylist.com email addresses only. We will never ask for payment or personal financial information. If you receive outreach via WhatsApp, Telegram, or a non-Babylist email — it's not us. Verify open roles at babylist.com/careers.