Summary of the Associate Editor, Social, NBC News Digital job at NBCUniversal

Company Description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Job Description

NBC News is looking for an Associate Editor, Social to bring our journalism to life across social platforms. You’ll work with reporters, editors, designers and others at NBC News to turn breaking news and original reporting into thoughtful, engaging social journalism — from a strong headline or visual treatment to a full platform-specific rollout. You’ll also be responsible for the day-to-day distribution of NBC News stories across Facebook, X, Threads, Bluesky, LinkedIn, Reddit and Instagram, making sure our journalism reaches audiences wherever they are. 

This is a hands-on role for someone who follows the news closely and understands what makes people stop scrolling and engage, and you’ll have a desire to experiment with how NBC News’ journalism can connect with different audiences on social platforms. You’ll work across a wide range of stories and formats and social storytelling, audience engagement and distribution strategies. 

The role is best suited for a creative thinker who has a deep understanding of the native languages of various social media platforms. You should also have some experience in graphic design and light video editing. 

The position can be based in New York or Los Angeles and is five days a week, Monday-Friday, starting at 1pm ET. You will report to the Senior Editor, Social. 

This position is represented by the News Guild – NY CWA. 

Responsibilities:

• Distribute original reporting and breaking news on NBC News’ social accounts
• Work with the art, photo and data graphics teams to create bespoke social graphics
• Write accurate and compelling headlines and social copy
• Work with the social video teams to distribute original video content
• Select strong visuals for story promotion and live event coverage
• Identify zeitgeisty stories and shareable moments on social media and surface them to the news teams
• Repackage content for distribution on different social platforms
• Track audience behavior to help inform promotion and overall strategy
• Occasionally help curate NBCNews.com homepage and app owned platforms

Qualifications

• At least 1 year of experience working in social media
• Bachelor’s degree or equivalent and comparable work experience
• Excellent writing skills, solid news judgment and a creative eye
• Experience creating shareable content
• Basic knowledge of graphic design
• Experience using newsroom tools such as TrueAnthem or Social Flow and Chartbeat or Parse.ly
• The position can be located in New York, NY or Los Angeles, CA

Desired skills:

• Basic knowledge of Premiere Pro and video editing

Additional Requirements:

• Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of four days per week. The company reserves the right to change the in office requirement at any time.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

Salary range: $75,000 - $80,000

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

NBCUniversal will consider for employment qualified applicants with criminal histories, or arrest or conviction records, in a manner consistent with relevant legal requirements, including the City of Los Angeles' Fair Chance Initiative For Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.