Summary of the Audience Editor - London & East job at Reach plc

Job Description

Driven, data-led, and passionate about digital storytelling? We are looking for an Audience Editor in London and South East to drive audience growth across our portfolio including brands such as MyLondon and Nottingham Post. This role focuses on pinpointing high-value opportunities, packaging content for various platforms, and managing social media, newsletter, and direct messaging distribution. You will mentor team members, deliver growth projects, and balance daily execution with agile, high-priority initiatives.

What will the role involve?

• Identify key audience opportunities, new growth areas, and off-platform channels to reach readers and expand registered users.
• Package content tailored for specific platforms to drive maximum engagement across social media, newsletters, and direct messaging.
• Set and uphold growth principles, mentor Engagement Producers, and provide management, guidance, and performance support where required.
• Manage social channels, curate newsletters, and lead high-priority distribution tasks and newsroom projects at short notice.
• Provide cover for colleagues, collaborate across departments, and help foster an inclusive, high-performance work environment.

This is a remote role based across London and East. You will need to be based within this region to be considered. 

Please Note: This advert will close at midnight on Thursday 5th November. Please submit your application before the closing date/time in order to be considered.

Please use this Expression of Interest form to apply in lieu of a CV if needed.

Qualifications

Who are we looking for: We are seeking an adaptable audience advocate with excellent communication skills, newsroom writing experience, and a strong track record of expanding digital reach.

NCTJ or equivalent qualification.

Deep knowledge of media law.

Strong understanding of social media platforms, newsletters, and audience engagement best practices.

Newsroom writing experience with a passion for local and national digital storytelling.

Track record of growing and engaging audiences across social, newsletter, or SEO channels.

Proven ability to adapt to changing audience trends and business priorities, with strong line management and coaching skills if managing team members.

Additional Information

If you’re excited about this role but don’t tick every single box, please don’t let that stop you from applying.

We know that everyone has their own story to tell, and we value potential, passion and the perspectives that different backgrounds bring to our work.

Diverse perspectives strengthen our teams and help us better serve our audiences, which is why we’re dedicated to fostering an inclusive workplace where everyone feels welcome and supported. As an equal opportunities employer, we encourage applications from people of all backgrounds and experiences.

We are committed to a recruitment process that is fair and welcoming to all, without discrimination on the basis of age, disability, gender identity, ethnicity, religion or belief, sexual orientation, or any other protected characteristic.