Summary of the Freelance Graphic Designer job at Gap International

The Opportunity

We recently launched a new brand visual identity and are looking for a Senior Designer to help bring it to life across the organization. This is not a traditional graphic design role. You will partner with Marketing and the Creative Director to translate the new identity into a scalable design system that shapes how the brand appears across presentations, thought leadership, reports, social media, events, digital communications, internal communications, and client-facing materials. The focus is not simply creating deliverables, but building the templates, standards, assets, and systems that enable consistent, sustainable brand application across every touchpoint.

What You'll Do

• Lead Brand Implementation: Translate and implement the new visual identity across key internal and external channels, assessing existing materials, evolving standards, and ensuring consistent application of the brand.
• Build Brand Systems & Templates: Create scalable templates, reusable design components, and visual standards that support consistency across presentations, reports, digital content, social media, events, and communications.
• Design & Execute: Produce high-quality design work across print, digital, presentation, social, and event materials while balancing strategic thinking with hands-on execution.
• Develop Visual Assets: Build and manage the brand's visual asset library, define imagery and graphic standards, and create supporting motion graphics and multimedia assets.
• Create Long-Term Sustainability: Establish the documentation, governance, asset libraries, and processes needed to ensure the brand can be effectively maintained and extended over time.

What We're Looking For

Required

• 7+ years of experience in brand, visual, or graphic design.
• Strong portfolio demonstrating brand implementation across multiple touchpoints.
• Expertise in typography, layout, composition, and information design.
• Experience developing design systems, templates, standards, and reusable frameworks.
• Advanced proficiency in Adobe Creative Cloud (InDesign, Illustrator, Photoshop).
• Advanced PowerPoint design and template-building experience.
• Advanced knowledge of Figma.
• Ability to balance strategy, creativity, and production execution.
• Strong organization, project management, and attention to detail.
• Submission of a portfolio demonstrating design expertise and versatility across channels and formats.

Preferred

• Experience supporting a rebrand or visual identity rollout.
• Experience in consulting, professional services, B2B, technology, executive education, or corporate communications.
• Motion graphics experience.
• Experience managing digital asset libraries.
• Experience working with executive audiences.
• Experience building systems for both designers and non-designers.

Ideal Candidate

You are a systems thinker who enjoys building solutions that scale, combining strategic thinking with hands-on design execution. You are comfortable navigating ambiguity, influencing stakeholders through strong creative judgment, and creating work that is both visually compelling and highly practical.

What Success Looks Like

• Priority brand applications have been transitioned to the new identity.
• Existing templates have been intentionally retained, adapted, rebuilt, or retired.
• Presentation, document, social, and communication materials operate from consistent design systems.
• A robust library of templates, assets, imagery, and components is in place.
• The brand is expressed consistently across internal and external touchpoints.
• Teams have the guidance and tools needed to maintain the identity going forward.
• A roadmap exists for future implementation and evolution.