Summary of the Senior Graphic Designer job at The People Brand

Senior Graphic Designer – Marketing

Position Summary
The Senior Graphic Designer is a creative leader responsible for concepting, designing, and delivering high-quality visual assets across print, digital, web, and brand platforms. This role requires a strong eye for detail, a deep understanding of design systems, and the ability to balance creative vision with strategic objectives.

The Senior Graphic Designer will collaborate closely with marketing, product, and creative teams to ensure consistent brand expression and impactful storytelling, including wireframing and visual design for websites.

Key Responsibilities

• Lead the design and execution of creative projects across digital, print, web, social, and environmental media.
• Develop and maintain brand guidelines, ensuring consistent application across all channels.
• Create wireframes, mockups, and prototypes for websites to translate user experience and business requirements into effective design solutions.
• Collaborate with cross-functional teams, including Marketing, Product, and Sales, to translate business goals into compelling design solutions.
• Manage multiple projects simultaneously, balancing priorities and deadlines effectively.
• Present creative concepts and design solutions to stakeholders and leadership.
• Stay current on design trends, tools, and technologies to continually evolve and strengthen creative output.
• Work closely with vendors, printers, and external partners to ensure production accuracy and quality.

Qualifications

• Bachelor’s degree in Graphic Design, Visual Communications, or related field, or equivalent experience.
• 5–8+ years of professional design experience, preferably within an agency or in-house creative team.
• Expert proficiency in Adobe Creative Suite, including Illustrator, Photoshop, and InDesign.
• Familiarity with Figma, Sketch, or other digital design tools, including wireframing and prototyping platforms.
• Strong portfolio demonstrating excellence in typography, layout, branding, web, and digital design.
• Experience with motion graphics, video editing, or 3D design is a plus.
• Strong communication and presentation skills.
• Ability to thrive in a fast-paced environment while maintaining strong attention to detail.

Core Competencies

• Creative leadership and vision
• Strong conceptual thinking and problem-solving
• Collaboration and team mentorship
• Brand stewardship and consistency
• User-focused web and digital design
• Time management and adaptability