Summary of the Manager, Retention & Lifecycle Marketing job at meds

What You’ll Own   

• Own the end-to-end lifecycle marketing strategy across email, SMS, and other owned channels. 

• Build and optimize automated customer journeys that improve engagement, retention, renewal rates, and customer lifetime value. 

• Develop customer segmentation strategies that deliver personalized experiences at scale. 

• Create testing roadmaps across messaging, creative, timing, offers, channel mix, and audience segmentation. 

• Partner with designers, copywriters, and creative strategists to develop compelling lifecycle campaigns that strengthen customer relationships and increase revenue. 

• Analyze customer behavior to identify opportunities to reduce churn, increase repeat purchases, and improve subscription retention. 

• Lead lifecycle campaigns supporting onboarding, renewals, product launches, cross-sells, upsells, referrals, win-back initiatives, and loyalty programs. 

• Monitor and report on key lifecycle metrics including retention, renewal rate, churn, repeat purchase rate, engagement, unsubscribe rates, and customer lifetime value. 

• Collaborate with Product and Engineering to improve customer communications, automation, personalization, and the overall customer experience. 

• Continuously identify new opportunities to improve customer engagement through experimentation, data, and creative thinking. 

What Great Looks Like 

• You think beyond campaigns. 

• You think in customer journeys. 

• You understand that every message should have a purpose, and every interaction should strengthen the relationship between the customer and the brand. 

• You're equally comfortable building strategy, reviewing creative, analyzing performance, and identifying opportunities hidden within customer data. 

• You believe the best lifecycle marketing doesn't feel like marketing. It feels helpful, timely, relevant, and personal. 

• You love testing ideas, measuring outcomes, and continuously improving the customer experience. 

Qualifications 

• 4+ years of experience in lifecycle marketing, retention marketing, CRM, email marketing, or 

• customer marketing. 

• Experience managing lifecycle programs for a subscription, DTC, e-commerce, consumer technology, or digital healthcare company. 

• Strong understanding of customer segmentation, personalization, lifecycle strategy, and marketing automation. 

• Experience building and optimizing automated customer journeys. 

• Strong analytical skills with the ability to translate customer insights into actionable marketing strategies. 

• Excellent project management and cross-functional collaboration skills. 

• Exceptional written communication skills and an understanding of conversion-focused messaging. 

• Comfortable managing multiple initiatives in a fast-paced, high-growth environment. 

Bonus Points 

• Experience in telemedicine, healthcare, wellness, or another regulated industry. 

• Experience with lifecycle marketing platforms such as Braze, Iterable, Klaviyo, Customer.io, or Salesforce Marketing Cloud. 

• Experience with SMS marketing and omnichannel customer engagement. 

• Familiarity with A/B testing, experimentation frameworks, and customer research methodologies. 

• Experience with analytics platforms such as Mixpanel, Looker, Amplitude, or similar tools. 

• Experience using AI tools to accelerate content creation, personalization, campaign optimization, and workflow efficiency. 

What Success Looks Like  

• Within your first year, you'll have built and optimized lifecycle programs that meaningfully improve customer engagement, subscription retention, and lifetime value. 

• You'll create customer experiences that feel thoughtful, personalized, and seamless across every touchpoint. 

• You'll become a trusted strategic partner across Creative, Growth Marketing, Product, and Customer 

• Experience while helping build one of the most sophisticated retention programs in direct-to-consumer healthcare. 

Why Join Us 

• We're building a culture that values ownership, curiosity, experimentation, and measurable impact. 

• You'll work alongside ambitious marketers, creatives, strategists, and operators who care deeply about building experiences that customers genuinely value. 

• You'll have the opportunity to shape every stage of the customer journey, influence millions of customer interactions, and help define the future of one of the fastest-growing consumer healthcare brands in America. 

• If you're excited about building world-class lifecycle marketing, creating meaningful customer experiences, and driving long-term business growth through creativity and strategy, we'd love to meet you. 

Perks 

• 100% company-paid Medical, Dental, and Vision premium coverage for employees, plus.  

• Short-Term Disability and Life Insurance  

• 401(k) with company match  

• Complimentary daily lunch provided on-site