Summary of the Lifecycle Marketing Automation Specialist job at PadSplit

The Role We Need:

We are seeking a Lifecycle Marketing Automation Specialist dedicated to supporting supply-side growth by building, optimizing, and scaling communication journeys for our Host community. In this role, you won't just monitor existing flow, you will actively design, build, and deploy data-driven campaigns across the entire host lifecycle: driving initial lead acquisition, nurturing prospective hosts into qualified opportunities, guiding them through activation, and securing long-term retention. Utilizing our core stack and Segment, you will bridge marketing operations and technical execution to build multi-channel experiences across email, SMS, push notifications, and in-app messaging. 

The Person We Are Looking For:

We are looking for a hands-on, detail-obsessed builder who understands how lifecycle marketing touches every stage of the host journey. While you keep the big picture in mind, you thrive in the tactical details that make campaigns succeed. You are a strong team player who excels in a highly collaborative environment, partnering closely with cross-functional teams to ensure campaigns align with broader business goals.

As a hands-on Specialist, you focus on practical execution. You can take a campaign brief and event payload to build end-to-end journeys, defining triggers, eligibility, exclusions, and exit criteria, or analyze a broken workflow to find and fix the root cause. You combine strong technical skills across our platforms (leveraging Pardot, SFMC, and Salesforce CRM for supply-side pipeline management while driving high-volume campaigns in Iterable) with a critical eye, knowing when to verify data anomalies and overlapping flows before launching a campaign.

1. Your application will be reviewed for possible next steps by the Hiring Manager.
2. If you meet eligibility requirements, the next step would be a phone screen with a member of the PeopleOps team for about thirty (30) minutes.
3. If warranted, the next step would be a video interview with our Sr Lifecycle Marketing Automation Specialist for thirty (30) minutes.
4. If warranted, the next step would be a forty-five (45) minute interview with our Director of Lifecycle Marketing.
5. If warranted, the final step would be a video interview with a small panel of key stakeholders for one (1) hour.  For this interview, a candidate would execute a live assessment to the panel for discussion.
6. If warranted, then we move to offer!