Summary of the Video & Motion Designer job at Lessen

• Concept, design, edit, and produce video content across the Lessen brand, including: 

• Brand and corporate storytelling 

• Integrated marketing campaigns 

• Product launches and promotional videos 

• Product demos and feature walkthroughs 

• Social and paid media content 

• Customer testimonials and case studies 

• Event and sales content 

• Commercial and digital advertising 

• Internal and executive communications 

• Create sophisticated motion graphics, kinetic typography, animated data visualizations, transitions, and branded visual systems that make complex ideas feel simple and engaging. 

• Turn product experiences into compelling video by working directly with Figma files and product UI, adapting screens and assets for storytelling rather than relying solely on screen recordings. 

• Animate product interfaces, workflows, dashboards, mobile experiences, and feature interactions in a way that feels polished, intentional, and easy to understand. 

• Partner with Brand, Product Marketing, Demand Generation, Social, Product Design, and other teams to translate business goals into strong creative concepts. 

• Help develop scripts, storyboards, treatments, visual concepts, and narrative structures rather than operating solely as an execution resource. 

• Translate complex SaaS, AI, and property-operations concepts into concise, visually compelling stories for audiences who may not be deeply technical. 

• Use generative AI video tools as part of the production workflow, including creating and refining prompts, generating scenes and visual assets, iterating toward usable outputs, and combining AI-generated content with traditional editing and motion design. 

• Identify when AI-generated footage, stock footage, live action, product UI, animation, or a hybrid approach will produce the strongest result. 

• Edit interviews, customer stories, event footage, and other live-action content into polished narratives. 

• Create multiple cuts and adaptations of content for LinkedIn, paid social, websites, sales presentations, events, and other channels. 

• Source and work with music, stock footage, photography, voiceover, sound effects, and other production assets as needed. 

• Maintain strong visual and motion consistency with Lessen’s evolving brand system. 

• Develop reusable motion templates, animation systems, transitions, and production workflows that allow the marketing team to create video more efficiently and consistently. 

• Manage multiple projects simultaneously and communicate clearly about timelines, priorities, dependencies, and production needs. 

• Stay current on emerging video, motion, AI, design, and B2B technology trends and proactively bring new creative approaches to the team. 

• 4+ years of professional experience in video editing, motion design, video production, multimedia design, or a related creative discipline. 

• A strong portfolio or reel demonstrating sophisticated motion graphics, editing, visual storytelling, and digital video work. 

• B2B technology, SaaS, or enterprise technology experience required. 

• Strong motion-design capabilities and a solid understanding of animation principles, pacing, transitions, typography, hierarchy, and composition. 

• Advanced proficiency in Adobe After Effects and Premiere Pro. 

• Strong working knowledge of Photoshop and Illustrator. 

• Proficiency with Figma, including the ability to independently navigate product design files, pull assets, modify UI elements, prepare screens for animation, and recreate or adapt interface elements when needed. 

• Demonstrated experience creating software/product animations, product demos, or UI-driven videos. 

• Hands-on experience using generative AI for video production required. You should be comfortable experimenting, prompting, iterating, troubleshooting outputs, and incorporating AI-generated assets into professional creative work. 

• Experience with current generative video and creative AI platforms such as Runway, Kling, Veo, Sora, Adobe Firefly, Midjourney, or comparable tools. 

• Strong visual storytelling instincts and the ability to determine what should be shown, animated, simplified, or removed to make a story land. 

• Ability to work from a loose brief and develop a creative approach—not simply execute a predetermined edit. 

• Strong script, storyboard, and concept-development skills. 

• Ability to understand complex technology and translate it into content that feels accessible, modern, and human. 

• Excellent attention to detail, particularly around UI accuracy, timing, typography, brand consistency, and production quality. 

• Strong project-management and communication skills with the ability to work independently in a fast-moving marketing organization. 

• Comfortable receiving feedback, iterating quickly, and collaborating with creative and non-creative stakeholders. 

Nice to Have 

• Experience filming and directing interviews, testimonials, events, or lightweight live-action productions. 

• Experience with cameras, lighting, audio, and basic on-location production. 

• Experience working with product marketing teams on software launches and feature storytelling. 

• Familiarity with 3D, compositing, or tools such as Cinema 4D or Blender. 

• Experience creating reusable motion-design systems or branded video toolkits. 

• Familiarity with property technology, field service management, facilities management, real estate technology, or related industries.