Summary of the Sr. Growth Marketing Manager - Paid Social job at Thrive Market

ABOUT THRIVE MARKET

THE ROLE

Thrive Market is on a mission to make healthy, affordable food accessible to every American. As we enter our next phase of growth, acquisition marketing is a major focus, with paid social, particularly Meta, playing a critical role in driving new member growth.

We’re hiring a Senior Growth Marketing Manager to own and scale our paid social acquisition strategy. This role will lead performance across Meta and additional social and test channels, with responsibility for setting channel strategy, driving experimentation, and translating insights into sustained growth. The Sr. Growth Marketing Manager will have meaningful ownership over budget, creative testing, and performance outcomes, and will directly influence Thrive’s member growth trajectory.

This is a strong fit for someone who combines analytical rigor with sound marketing judgment, enjoys operating with autonomy, and is excited to build and evolve acquisition strategy at scale. This role reports to the Senior Manager of Member Growth.

RESPONSIBILITIES

• Own paid social acquisition strategy and performance, with Meta as the primary channel
• Set channel-level strategy, testing priorities, and optimization approach to drive efficient, scalable growth
• Manage and scale multi-million-dollar paid social budgets while ensuring performance against core acquisition KPIs
• Lead ongoing experimentation across audiences, creative, formats, and bidding strategies
• Establish and maintain structured creative testing frameworks that translate into repeatable performance gains
• Deeply analyze performance and creative data to identify drivers, risks, and growth opportunities
• Synthesize insights into clear recommendations and actions across media buying and creative development
• Partner closely with analytics, creative, and tech teams to improve measurement, efficiency, and execution
• Monitor platform changes, industry trends, and competitive dynamics, applying relevant insights to strategy
• Clearly communicate performance, learnings, and next steps to cross-functional stakeholders

QUALIFICATIONS

• Bachelor’s degree in Marketing, Business, or a related field
• 6+ years of experience in performance or growth marketing, with deep expertise in paid social
• Extensive hands-on experience managing Meta campaigns at scale; experience with TikTok, Snapchat, and Google is a plus
• Proven track record of managing and scaling multi-million-dollar performance marketing budgets
• Strong analytical skills with the ability to translate complex data into clear, actionable insights
• Demonstrated experience leading structured creative testing programs and influencing creative direction
• Experience in subscription and/or e-commerce businesses; health, grocery, or wellness experience is a plus
• Strong communicator who can clearly articulate performance drivers, trade-offs, and recommendations
• Comfortable operating with ambiguity and taking ownership in a fast-paced environment
• Curious, pragmatic, and motivated to continuously improve performance through testing and iteration

BELONG TO A BETTER COMPANY

• Comprehensive health benefits (medical, dental, vision, life and disability)
• Competitive salary (DOE) + equity
• 401k plan
• 9 Observed Holidays
• Flexible Paid Time Off
• Subsidized ClassPass Membership with access to fitness classes and wellness and beauty experiences
• Ability to work in our beautiful office in Playa Vista
• Free Thrive Market membership with exclusive employee discount
• Coverage for Life Coaching & Therapy Sessions on our holistic mental health and well-being platform

© Thrive Market 2026 All rights reserved.

• Compensation may vary depending on several factors, including a candidate’s qualifications, skills, competencies and experience, and geographic location.
• Total Compensation includes Base Salary, Stock Options, Health & Wellness Benefits, Flexible PTO, and more!
• This position requires traveling to our HQ office in Los Angeles, California, twice a year for all-company summits; once in the summer and once in the winter.