Summary of the Content Marketing & Social Media Specialist – AI Consumer Apps job at Baidu USA

Content Marketing & Social Media Specialist – AI Consumer Apps (Contractor)

Location: Mountain View, California
Job Type: Contractor, On-site (4+ days/week)

About the Role

We're building a brand-new AI voice productivity app that transforms natural speech into polished communication across desktop and mobile.

We're looking for a creative, hands-on Content Marketing & Social Media Specialist to grow our brand presence, create engaging content, and drive user acquisition in the US market.

What You Will Do

• Social Media Management: Develop and execute content strategies across X (Twitter), LinkedIn, Reddit, YouTube, TikTok, and other relevant platforms.
• Content Creation: Create engaging social posts, short-form videos, product demos, tutorials, and AI-related content to drive organic growth.
• Community Growth: Build and engage with AI communities, influencers, and creators to increase brand awareness and user engagement.
• Growth Marketing: Support product launches, including Product Hunt, creator partnerships, and user acquisition experiments.
• AI Trends & Competitors: Stay on top of emerging AI products, viral trends, and competitor strategies to identify new content and growth opportunities.
• Cross-functional Collaboration: Work with Product, Design, and Engineering teams on product positioning, messaging, and marketing campaigns.

What We'd Like to See in You

• Fluency in written and spoken Mandarin is required, along with strong and fluency in English communication skills.
• 1–3 years of experience in content marketing, social media marketing, growth marketing, or consumer app marketing.
• Hands-on experience managing social media accounts and creating engaging content, especially on X, LinkedIn, and Reddit.
• Strong understanding of consumer AI trends, including AI productivity, voice apps, AI image/video generation, and AI coding tools.
• Excellent writing, storytelling, and communication skills, with the ability to independently create and publish content.
• Creative, proactive, data-driven, and comfortable working in a fast-paced startup environment.

Culture Fit

We're looking for someone who is passionate about AI, self-motivated, eager to learn, and excited to work with a small, ambitious team. You enjoy experimenting with new ideas, taking ownership, and turning creative concepts into results.

Perks

• Work on an exciting new AI consumer product.
• Opportunity to shape our brand and growth strategy from day one.
• Free lunch and dinner every workday at our Mountain View office.

Compensation: $35–$40/hour, negotiable based on experience