Summary of the Visual Storytelling & Social Media Strategist job at Amazon Watch

Amazon Watch is a dynamic nonprofit organization working to protect and defend the Amazon rainforest and our climate in partnership and solidarity with Indigenous peoples and the climate justice movement.

The Amazon has reached an ecological tipping point due to increased deforestation and degradation. To turn this around, we must protect 80% of the Amazon, including 100% of Indigenous territories. Amazon Watch works directly and in solidarity with Indigenous, forest peoples, and international allies to hold governments, corporations, and financial institutions accountable for Amazon destruction and human rights violations.

We are seeking a passionate professional to serve as our Visual Storytelling & Social Media Strategist as part of the Amazon Watch Communications Team. This position is responsible for creating compelling digital content and coordinating Amazon Watch’s social media presence.

Working as part of the Communications team and in close collaboration with program, digital organizing, development, and partnership staff, the Strategist translates Amazon Watch’s campaigns, partnerships, and rapid-response priorities into accessible and engaging content. The position creates and edits multimedia materials, coordinates publishing across social platforms, engages online communities, and helps maintain the organization’s collection of visual and digital assets.

The ideal candidate combines creativity and strong editorial judgment with excellent organization, cultural sensitivity, and a commitment to ethical storytelling. This is an individual-contributor position and does not supervise staff or hold responsibility for departmental budgets or organization-wide communications strategy.

KEY RESPONSIBILITIES

Content creation and storytelling

• Create engaging, audience-centered content for Amazon Watch’s social media platforms (especially Instagram), including written posts, graphics, short-form videos, photographs, audio, and other multimedia materials.
• Produce and edit original visual and audio content that communicates Amazon Watch’s campaigns, partnerships, and impact.
• Adapt campaign information, research, news, and partner updates into clear and compelling digital stories.
• Edit and prepare content provided by Indigenous partners and allies for amplification, following organizational standards for consent, attribution, accuracy, and ethical storytelling.
• Support the creation and editing of materials for Amazon Watch’s website, emails, publications, events, and fundraising communications as assigned.
• Source photographs, video, audio, and other creative assets for communications and campaign projects.
• Help maintain consistency with Amazon Watch’s editorial voice, visual identity, messaging, and style guidelines.

Social media coordination

• Coordinate the day-to-day implementation of Amazon Watch’s social media plans across relevant platforms.
• Maintain an accurate and collaborative social media calendar in coordination with the Communications team.
• Draft, schedule, publish, and quality-check social content, balancing planned communications with rapid-response needs.
• Monitor social channels and coordinate timely, appropriate engagement with followers, partners, and other online communities.
• Identify opportunities to amplify Indigenous partners, allies, campaigns, and relevant news.
• Support relationships and content collaborations with aligned creators, influencers, and organizational partners.
• Stay informed about platform developments, digital storytelling practices, audience behavior, and emerging opportunities.
• Track basic performance indicators and prepare regular summaries to help the team understand what content is reaching and engaging audiences.

Asset and information coordination

• Organize and maintain Amazon Watch’s digital archive of photographs, video, audio, graphics, and related permissions and attribution information.
• Coordinate internal requests for visual and multimedia assets.
• Proactively identify and acquire evergreen assets and footage for future projects.
• Maintain organized content files, production notes, source information, and related communications materials.
• Assist in monitoring mentions and coverage on social media related to Amazon Watch’s priority issues and campaign targets.
• Help respond to appropriate academic, informational, presentation, and research requests.

Team collaboration

• Participate in Communications team planning and editorial discussions.
• Coordinate closely with program staff to ensure content is accurate, timely, culturally appropriate, and aligned with campaign objectives.
• Manage assigned projects and deadlines while communicating clearly about priorities, dependencies, and capacity.
• Contribute to a collaborative, equitable, and supportive team culture.
• Provide communications support for special projects and organizational priorities as needed.

QUALIFICATIONS

Required qualifications

• At least two years of relevant professional experience in social media, digital content creation, journalism, communications, online campaigning, or a related field.
• Bilingual English-Spanish or English-Portuguese
• Demonstrated experience creating content for platforms such as Instagram, Facebook, LinkedIn, TikTok, YouTube, or other relevant channels.
• Strong writing, editing, proofreading, and verbal communication skills.
• Experience creating or editing visual and multimedia content, particularly short-form video and social graphics.
• Strong editorial judgment and the ability to communicate complex subjects clearly and accurately.
• Excellent organizational skills, attention to detail, and ability to manage multiple assignments and deadlines.
• Ability to balance planned work with time-sensitive and rapid-response communications.
• Ability to work independently while collaborating effectively across teams.
• Demonstrated commitment to racial justice, climate justice, Indigenous rights, and equitable communications.
• Thoughtful understanding of consent, representation, attribution, and power in storytelling involving Indigenous and affected communities.
• Familiarity with shared file systems, digital asset organization, social scheduling tools, and collaborative project-management platforms.

Preferred qualifications

• Experience communicating about Indigenous rights, environmental justice, climate justice, human rights, or corporate accountability.
• Experience working in an advocacy, nonprofit, movement, or campaign environment.
• Working knowledge of design and multimedia tools such as Adobe Creative Cloud, Canva, or comparable applications.
• Experience with social media analytics and using performance information to improve content, including familiarity with Meltwater.
• Photography, videography, audio production, animation, or illustration skills.
• Experience working respectfully across cultures, geographies, and time zones.

Working approach

Successful candidates will be:

• Creative and resourceful, with a strong instinct for digital storytelling.
• Flexible and composed when responding to fast-moving events.
• Mindful communicators who understand the ethical responsibilities of advocacy storytelling.
• Comfortable prioritizing among long-term projects and urgent requests.
• Curious about evolving platforms and audience practices.
• Committed to ongoing learning about justice, equity, inclusion, and anti-oppression.
• Motivated by Amazon Watch’s mission and solidarity-based approach.

Salary and benefits: $77,000-85,000 annually (Amazon Watch is on a mission to create an inclusive financial future, with transparency at its core. We consider a wide variety of elements when creating our compensation ranges and total compensation packages.) The compensation range is specific to Oakland, CA. Actual starting pay is determined by various factors, including but not limited to: relevant experience, skill set, qualifications, and other business and organizational needs. 

Current benefits include: Full coverage family health care (including vision and dental), voluntary life and AD&D insurance, employee assistance program, generous vacation time, sick time, paid parental leave, paid holidays,12 weeks paid sabbatical after 5 years, employer-matched retirement plan, plus budget for professional development and home office supplies for ergonomic work.

How to apply: Please, no calls. Send resume, three references, and a cover letter about why you would like to join our team and why you are the best candidate for the job.

Amazon Watch is an equal opportunity employer committed to building a diverse, inclusive, and equitable workplace. We do not discriminate on the basis of race, nationality, ethnicity, religion, political belief, age, gender, gender identity or expression, sexual orientation, disability, socioeconomic background, veteran status, or any other characteristic. We believe our team should reflect the diverse communities we serve and the global context in which we work. To that end, we strongly encourage applications from Indigenous peoples, people of color, people with disabilities, and LGBTQIA+ individuals.