Summary of the Social Media Strategist job at IPSY

About the Role:

We're looking for a highly creative and strategic Social Content Strategist to lead and elevate IPSY's presence across key organic social channels including Instagram, TikTok, Facebook, YouTube Shorts, and emerging platforms. This role blends beauty content creation, channel strategy, and trendspotting. You'll concept, create, and direct social-first content that delivers our organic goals, acting as a channel owner and cross-functional partner while shaping how IPSY shows up across social.

This position reports to the Director of Social Media and MUST BE based in the Los Angeles, CA area. (This is a hybrid role, blending onsite and remote work.)

What You’ll Be Doing:

Content Creation & Storytelling:

• Concept, capture, and edit social-first content including short-form original videos, trending formats, campaign storytelling, BTS, in-office footage, reactive content, and event coverage - to be used across all of IPSY social channels.
• Serve as in-house beauty content creator when needed, producing compelling, trend-forward content that authentically connects with IPSY's beauty audience.
• Translate creative ideas into scroll-stopping content tailored to each platform.
• Develop and manage creative briefs for campaign-specific social assets used across IPSY channels.

Channel Strategy & Management:

• Own and manage IPSY’s Instagram, Facebook, and YouTube shorts strategy to drive brand awareness, engagement, and traffic.
• Act as a channel expert and develop platform-optimized content through original content creation, UGC briefs, and dedicated social shoots.
• Maintain a sharp pulse on the evolving social and beauty landscape, identifying high-impact trends and testing opportunities.
• Collaborate cross-functionally with Creator Partnerships, Brand Ops, Creative, Production, Brand Partnerships, Growth and Events to ensure alignment on objectives.
• Manage the social content calendar; publish and maintain daily content with strong attention to brand voice and accuracy.

Beauty Trends & Internet Culture:

• Identify pop culture moments and trends that resonate with our community and brand.
• Leverage beauty trends and popular formats to identify reactive content opportunities.
• Support campaign launches, creator partnerships, and live event coverage with relevant, engaging content.

Analytics & Insights:

• Track, analyze, and report on KPIs including engagement, traffic, and content performance to uncover actionable insights.
• Build weekly and monthly performance reports to guide ongoing strategy.

What We Are Looking For:

• 4+ years of experience in social media and content creation within beauty, wellness, or lifestyle.
• Demonstrated experience creating and managing content on Instagram, Facebook, YouTube shorts, and TikTok with a clear understanding of each platform's unique requirements.
• Proven track record directly managing or growing a brand's social presence.
• Strong video editing and storytelling skills, with experience in CapCut, Adobe Suite, or similar tools.
• Comfortable both behind and in front of the camera when needed.
• Deep understanding of social platforms, trends, and audience engagement strategies.
• Ability to interpret analytics and translate insights into strategy; familiarity with tools such as Dash Social a plus.
• Experience collaborating cross-functionally with creative, production, and brand teams.
• Highly organized, detail-oriented, and comfortable thriving in a fast-paced environment, with evolving priorities.
• Must be based in Los Angeles, CA.

The Dream Candidate:

• A creator’s mindset paired with strategic intuition.
• Someone who has a deep understanding of how to make content perform, and the instinct to act on it.
• Passion for beauty, lifestyle, or wellness, and eye for storytelling.
• A team player who brings creative energy and a positive attitude.
• A proactive problem solver who doesn’t just spot trends, but finds ways to make them relevant to our brand.
• An authentic communicator who enjoys engaging with communities online.
• Someone who lives and breathes internet culture and social media.
  

What We Offer:

• Competitive base salary & bonus program
• Medical, dental & vision insurance
• 401(k) plan with company match
• Paid Time Off
• Work from home flexibility (hybrid)
• Free IPSY Extra subscription
• Learning & development programs

EEO Statement: We celebrate diversity and are an equal-opportunity employer. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other protected characteristic.

If you need reasonable accommodation in the application or employment process, please contact us.

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