Summary of the Social Media Strategist job at Seen Health

About Seen Health

At Seen Health, we are revolutionizing the way senior care is delivered through the PACE (Programs of All-Inclusive Care for the Elderly) model. Backed by top VCs, Seen Health is a culturally-focused, technology-enabled healthcare organization that integrates comprehensive medical care and social support with a high-touch, interdisciplinary approach.

Our mission is to empower seniors to age-in-place with dignity and provide their families peace of mind. We are building upon a proven Home and community based services model to create a culturally-competent and scalable PACE program. We are also building a comprehensive operating system focused on data and workflows that span across systems, processes, people, and care contexts. We want to empower our clinicians and staff with tools that deliver relevant data at the time and site of care and enable them to deliver exceptional care to our participants, which improve clinical outcomes, participant & provider satisfaction, and ultimately our strength as an organization.

We are a mission-driven, multidisciplinary team with deep healthcare, technology, and operations expertise, each inspired by our own personal stories of caring for seniors in our lives. Our name, Seen Health, was chosen to reflect our commitment to provide the highest standard of care to underserved older adults while respecting and incorporating their individual beliefs, heritage, and values, so that they can truly be seen.

About the Role

Our Brand & Marketing team is building a brand that reflects the dignity, warmth, and cultural roots of the care we give. Social media is one of the main ways families first meet us — on Xiaohongshu (RedNote), WeChat, Douyin, Instagram, LinkedIn, and more.

We’re looking for an experienced, self-driven social media strategist to own our channels day to day. You’ll plan and publish content, edit short-form video, grow our community, and make sure every message from an interested family gets a warm, timely reply and reaches our Outreach & Enrollment team. You'll help shape our voice, not just publish it. We want someone who understands what matters to seniors and their families and takes initiative to turn insight into action.

Responsibilities

• Own our Chinese (Xiaohongshu/RedNote, WeChat, Douyin) and U.S. (Instagram, LinkedIn, Facebook) channels, with a weekly content calendar and posting cadence for each.
• Handle publishing details: captions, subtitles, covers, scheduling, account access, and Chinese-platform verification rules.
• Edit and publish short-form video every week, turning our team's footage into stories.
• Create image and promotional posts, including event content and requests from Outreach & Enrollment.
• Capture center life and cultural celebrations, always with participant consent and compliance review.
• Repurpose brand films and participant stories across channels.
• Own DMs and comments, replying warmly and handing qualified leads to Outreach & Enrollment.
• Find and manage creator and micro-influencer partnerships, and support paid promotion of top-performing video.
• Track performance, share clear insights and recommendations, and give regular progress updates.
• Build simple, efficient workflows, including smart use of AI tools.