Social Media Manager Salary

403 live jobsSocial Media

What Social Media Managers actually earn, benchmarked from real postings that disclose pay. Figures are USD only, with no currency conversion.

Social Media Managers earn a median of $123K (USD), based on 90 postings that disclosed pay. The middle half sits between $90K and $151K, with the full range running $54K to $220K.

Salary

Median

$123K

USD/yr

Average

$122K

USD/yr

Minimum

$54K

USD/yr

Maximum

$220K

USD/yr

Based on 90 disclosed USD postings · Social Media Manager, USD-disclosed

Based only on postings that disclose pay, counted in USD with no conversion. Native-currency pay by country is on the salary hub; see the full methodology.

Countries hiring Social Media Managers

United States164

United Kingdom32

Cities hiring Social Media Managers

New York City, NY, US48

San Francisco, CA, US26

Berlin, Germany17

Los Angeles, CA, US10

Hamburg, Germany9

Chicago, IL, US8

Industries hiring them

Marketing, Advertising & Agencies72

Software & Technology62

Media, Entertainment & Sports44

Finance & Fintech31

Healthcare & Health Tech20

Beauty & Fashion18

Staffing & Recruiting17

E-commerce & Retail16

Seniority mix

Senior59

Lead34

Head17

Junior10

Director7

Intern3

Mid1

Employment type

Full-time237

Contract21

Internship6

Part-time5

Freelance2

Temporary1

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Popular Topics:

Content Creation & Editing

373 Website Tools

141 Branding & Marketing

121 Monetization & Commerce

117 Analytics & Insights

100 Productivity & Collaboration

97 Publishing & Distribution

94 Research & Ideation

Popular Categories:

Video Creation & Editing

99 Writing Tools

95 Content Repurposing

102 Other Web Tools

68 SEO & Search Analytics

71 Website Builders

65 Graphic Design & Image Editing

38 Social Media

67 Workflow Automation

66 Growth & Engagement

36 Market Research

36 Financial Solutions

Popular Calculators:

YouTube Earnings Calculator TikTok Earnings Calculator Instagram Earnings Calculator

Free Toolkit:

AI Tools

The 37-Second Content Machine The AI Brand Persona System The AI Buyer Persona Builder The AI Content Repurposing System The AI Content Workflow Builder

Analytics & Tools

The Audience Reachability Scorecard The Content Creator Tool Stack Guide The Content Creator Toolkit Checklist The Creator's Predictive Analytics Starter Kit

Brand Deals

The 6-Month Brand Partnership Builder The 90-Day Cold Email Outreach System The Auto-Updating Media Kit Setup Guide The B2B Brand Contact Playbook The Brand Partnership Pipeline Builder The Brand Pitch Kit The Creative Gift Outreach Kit The Creator Business Communication Toolkit The Creator Collective Pitch Kit The Creator Media Kit Builder The Creator Payment Playbook DM-to-Deal Outreach Kit The Flirt & Follow Brand Partnership Kit The Influencer Campaign Reporting Kit The Influencer Contract Protection Kit The Proactive Pitch Playbook The UGC Brand Pitch Machine The UGC Portfolio Builder The Under-10K Brand Deal Blueprint The Usage Rights Pricing Calculator

Community & Courses

The Audience Growth Action Plan The Community Course Launch Kit The Community Scale Blueprint The Course Iteration System The Course Validation Landing Page Kit The Creator Community Starter Kit The Discovery Call Content System The Engagement Question Playbook The Facebook Groups Content Research System The P2P Community Blueprint The Single Person Avatar Worksheet

Content Strategy

The 3-Second Hook Swipe File The 5-Business Content Analysis Kit The Algorithm Consistency Audit The Audience Adaptation Playbook The Audience of One Content Filter The Authenticity Content Audit The Big Idea Content Formula The BTS Content Machine The Build in Public Playbook The Competitor Algorithm Decoder The Conflict Story Map The Content Batching Blueprint The Content Gap Analysis Workbook The Content Planning System The Content Repurposing ROI Kit The Content Series Starter Kit The Content Validation Playbook The Counter-Positioning Creator Playbook The Cross-Industry Innovation Kit The Cross-Niche Content Inspiration System The Emotional Storytelling Toolkit The Evergreen Content Strategy Kit The Local Intelligence Field Kit The Long-Form Content Growth Kit The Movie Story Integration Method The NAPs Content Planner The Never-Empty Content Idea System The Question-Based Content Planner The REAL Content Framework Planner The Seeds of Curiosity Swipe File The SEO Content Refresh System The Three Circles Content Audit The Trend Timing Playbook The Viral Hook Swipe File The Viral Moment Decoder

Email & Newsletter

The Audience Ownership Blueprint The Base Sending Segment Setup Guide The Comment-to-Get Lead Gen System The Dual ESP Setup Guide The Email List Builder's Playbook The Email Swipe File System The Newsletter Psychographics Kit The Newsletter Sponsorship Blueprint

Getting Started

The 10 Creator Mistakes Self-Audit The Content Creator Starter Kit The Creator Skills Roadmap The Creator Type Finder The Fair Use Creator's Playbook The Niche Finder Worksheet The Platform Decision Matrix The Smart Niche Strategy Worksheet The Zero-Expectation Creator System

Instagram

The 4-Pillar Instagram Reels Planner The Instagram Brand Aesthetic Kit The Instagram Competitor Growth System The Instagram Engagement Ritual The Instagram Growth Blueprint The Instagram Hashtag Audit Kit The Instagram Lead Machine Setup Kit The Instagram Reel Segmentation Planner The Instagram Trending Audio Playbook The STD Story Launch Kit

Monetization

The Client Retention Toolkit The Creator Pricing Power Kit The Creator Revenue Diversification Planner The Creator Revenue Stream Planner The Creator-to-Affiliate Pipeline Map The Newsletter-to-Book Launch Kit The Organic-to-Ad Conversion Kit The Sequential Revenue Stream Planner The Small Audience Monetization Blueprint The Test-First Monetization Playbook The Value Positioning Playbook

Personal Branding

The Brand Consistency Checklist The Magnetic Positioning System The Personal Brand Statement Builder The Personal Values Content Filter The Signature Brand Builder

Podcasting

The Google Alerts Guest Booking System The Podcast Networking Kit The Podcast Swap Playbook The Solo Podcast Voice Memo Kit

Social Media

The 4-Sentence Story Template Kit The Casual Content Playbook The LinkedIn Creator Blueprint The LinkedIn Hook Swipe File The LinkedIn Mention Strategy Playbook The LinkedIn Street Interview Playbook The Octopus Tentacle Strategy Planner The Pinterest Traffic System The Reddit Value-First Playbook The TikTok Content Gap Finder The TikTok Creator Launch Kit The Twitch Channel Launch Kit The X / Twitter Growth Playbook

UGC

The UGC Ad Library Research Kit The UGC Creator SEO System The UGC Usage Rights Rate Card

YouTube

The Beginner Audience Blueprint The Format-First Video Playbook The Week in My Business Vlog Planner The YouTube Channel Launch Checklist The YouTube Content Packaging Toolkit The YouTube CTR Optimization Kit The YouTube Retention Playbook