Summary of the SR Art Director - CGI job at TheLab

Position Summary:

The Senior Art Director – CGI leads the creative vision and execution of CGI content across client campaigns, ensuring exceptional visual quality, brand consistency, and production excellence. Working within HOME, Wellcom's AI-enabled production ecosystem, this role partners with creative, production, technology, and client teams to develop innovative CGI solutions that blend artistic direction with emerging technologies.

As a senior creative leader, you will oversee the development of high-impact visual assets, mentor CGI artists, and help shape the evolution of AI-enhanced creative workflows. You will ensure that technology supports—not replaces—creative excellence while driving innovation across the production pipeline.

Key Responsibilities:

• Lead the creative direction for CGI projects from concept through final delivery.
• Define the visual style, quality standards, and creative vision for digital content across a variety of client accounts.
• Collaborate with Creative Directors, Account Teams, Production, and AI Developers to deliver innovative, client-focused solutions.
• Provide art direction and mentorship to CGI artists across modeling, texturing, lighting, rendering, and compositing.
• Review creative work throughout production, providing clear and constructive feedback to ensure the highest standards of quality.
• Partner with HOME development teams to evaluate AI-enabled creative tools and identify opportunities to enhance CGI workflows.
• Ensure consistency with client brand guidelines while encouraging creative innovation.
• Balance creative excellence with production efficiency, timelines, and business objectives.
• Present creative concepts and visual solutions to internal stakeholders and clients.
• Stay informed on emerging CGI technologies, rendering techniques, and AI advancements that can strengthen creative production.

Required Qualifications:

• Bachelor's degree in Graphic Design, Digital Arts, Computer Graphics, Animation, or equivalent professional experience.
• 8+ years of experience in CGI, digital design, advertising, or creative production.
• Proven experience leading creative teams and delivering large-scale CGI projects.
• Strong portfolio demonstrating exceptional art direction and photorealistic CGI work.
• Deep understanding of composition, lighting, color theory, typography, and visual storytelling.
• Excellent leadership, communication, and presentation skills.
• Ability to manage multiple projects in a fast-paced production environment.

Preferred Qualifications:

• Experience within advertising agencies, creative production studios, or retail and e-commerce production environments.
• Familiarity with AI-assisted creative workflows and emerging generative AI technologies.
• Experience collaborating with production, technology, and software development teams.
• Knowledge of virtual production, real-time rendering, or interactive media.
• Experience mentoring multidisciplinary creative teams.
• Understanding of production pipeline optimization and workflow automation.

Technical Skills:

Creative & CGI

• Autodesk Maya
• Blender
• Cinema 4D
• 3ds Max
• Adobe Creative Cloud
• Substance 3D Suite

Rendering & Visualization

• Arnold
• V-Ray
• Redshift
• Unreal Engine
• Physically Based Rendering (PBR)
• HDRI Lighting

Production & Collaboration

• Creative direction
• Art direction
• Creative reviews
• Production workflows
• Brand systems
• Digital asset management

Emerging Technologies

• AI-assisted creative workflows
• Prompt engineering (preferred)
• Workflow automation
• Familiarity with HOME AI tools and production technologies

Success in This Role:

A successful Senior Art Director – CGI will:

• Deliver world-class CGI that elevates client brands and creative campaigns.
• Inspire and mentor creative teams while fostering collaboration across disciplines.
• Balance artistic excellence with production efficiency and scalability.
• Identify opportunities to integrate AI into CGI workflows while preserving creative integrity.
• Help shape the future of HOME by championing innovation, quality, and continuous improvement across AI-enabled creative production.