Summary of the (Sr.) Brand Manager - AD job at AbbVie

Company Description

About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.

Job Description

Marketing Planning

• Conduct joint field calls with the sales team to analyze customer needs, market trends and competitive information, identify actionable market opportunities and translate insights into prioritized business growth initiatives.
• Create and develop marketing words, programs, and tools that are targeted to the achievement of paln sales and margin goals
• Complete preliminary and final marketing portfolio planning and budget; coordinate regional implementation with clear owners, milestones and success measures, and closely follow up on progress to resolve execution barriers.
• Work with Medical team and other cross functions to create and develop the marketing materials including evidence-based messages, clinical tools, product slides, handbook, etc
• Prepare realistic & achievable objectives, strategies, tactics plan and sales forecast for the responsible product

Product Management

• Lead to create and implement the brand strategies of  the assigned products based on market size, opportunities and competition shares in the industry, build the brand image
• Drive product promotion and growth initiatives to increase market share; translate identified market opportunities into concrete action plans and track execution and business impact.
• Determine pricing and positioning based on strategic goals of the products in the target segment, roll out products base on availability and regulatory time lines
• Work with other function management team cross-functional teams and the sales organization to ensure the cross functional alignment of align product strategiesstrategies, secure implementation commitment and drive project delivery through regular progress reviews and timely corrective actions.
• Design training programs target to consistently upgrade sales team’s professionalism in personal and group selling of focused products

Professional Relationship

• Identify the opinion leaders in the therapeutic area
• Lead to build and maintain professional relationship with KOLs
• Establish and develop the national expert network in the therapeutic area to ensure the strong expertise for assigned products
• Develop the loyalty speakers from KOLs

Cost Control & Monitoring

• Determine the financial planning process related to product launch, customer satisfaction, scientific leadership and new business
• Monitor and control marketing expenses in line with budget on monthly basis
• Modify and manage expenses allocation to regions

Qualifications

• Education：Bachelor and above degree, major in Pharmacy, medicine or marketing, MBA is a plus
• Industry experiences: Minimum 5 years working experience in Pharmaceutical industry
• Position experiences:
• • • Minimum 3 years working experience on product management or marketing
    • Minimum 1 year sales management background is preferred
    • Experience in dermatology or in the marketing and promotion of therapies for autoimmune diseases is strongly preferred. Biologics experience is a plus.
• Language Skills: Fulent in English both oral and written
• Computer Skills: Working knowledge, especially good at Excel and PowerPoint
• Mobility: Willing to travel frequently
• Other Special requirement:
• Thorough understanding on the healthcare industry (pharmaceutical and medical device markets) is a plus
• Strong business and product knowledge, with the ability to identify unmet customer needs and emerging market opportunities and translate insights into actionable growth initiatives that drive business results.
• Strong communication and presentation skill with excellent interpersonal sense
• Strong end-to-end project management skills in the pharmaceutical industry, with hands-on ownership of implementation, disciplined milestone tracking, proactive issue resolution and rigorous follow-through to ensure timely, high-quality execution.
• Strong analytical skills, including business and financial analysis, with the ability to prioritize market opportunities, define measurable business objectives and evaluate the impact of marketing initiatives.
• Autonomy/Independence, Assertiveness; a polished professional presence is essential
• Should be self-motivated, creative and well organized

Additional Information

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled. 

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html