Brand Manager Jobs

228 live jobsMarketing Leadership & Ops

What does a Brand Manager do?

A Brand Manager is responsible for defining and executing the strategy for one or more brands, ensuring consistent positioning across all consumer and trade touchpoints. Day-to-day work spans market and competitor analysis, briefing creative and media agencies, managing campaign timelines and budgets, coordinating with sales and product teams, and tracking brand health metrics. In regulated sectors such as pharma or medical aesthetics, the role also involves navigating compliance and medical-legal review processes. Across industries, from FMCG to fashion to oncology, the Brand Manager acts as the internal champion for the brand, translating business objectives into actionable marketing plans.

Key responsibilities

  • Develop and own the annual brand plan, including positioning, messaging, and go-to-market strategy
  • Brief and manage external agencies for creative, media, and PR campaigns
  • Monitor brand performance KPIs and report on campaign effectiveness
  • Manage brand budgets and track spend against forecasts
  • Coordinate cross-functionally with sales, medical, regulatory, and product teams
  • Conduct market research and competitor analysis to identify opportunities and threats

Skills & tools

  • Brand strategy and positioning
  • Campaign planning and execution
  • Budget management
  • Market and competitor analysis
  • Agency briefing and management
  • Consumer and customer insights
  • Cross-functional stakeholder coordination
  • Brand tracking and performance reporting
  • Marketing mix (ATL/BTL/digital)

How to become a Brand Manager

Education & background

Bachelor's degree in marketing, business, or a related field; MBA common at senior levels in pharma and FMCG

Career path

Junior Brand Manager → Brand Manager → Senior Brand Manager → Group Brand Manager → Head of Brand / Marketing Director

Salary

Median
$138K
USD/yr
Average
$154K
USD/yr
Minimum
$59K
USD/yr
Maximum
$367K
USD/yr
Based on 51 disclosed USD postings · Brand Manager, USD-disclosed
Full Brand Manager salary report →

15% of Brand Manager postings are remote. Remote Brand Manager jobs →

Brand Manager jobs

229 jobs
Brand Manager
AbbVie
Location
Shanghai, China
Workplace
Hybrid
Posted
26 minutes ago
(Senior) Brand ManagerSenior
AbbVie
Location
Shanghai, China
Workplace
Hybrid
Posted
36 minutes ago
Senior Brand ManagerSenior
Kikoff · USD 154k-181k/yr
Location
San Francisco, CA, US
Workplace
On-site
Posted
11 hours ago
(Associate) Brand Manager, EyecareJunior
AbbVie
Location
Taipei, Taiwan
Workplace
Hybrid
Posted
12 hours ago
Intern Brand Management & International Trade Marketing (m/f/d)Intern
yfood Labs GmbH
Location
Munich, Germany
Workplace
On-site
Posted
15 hours ago
Senior Brand ManagerSenior
Forrest Johnson
Location
Scottsboro, AL, US
Workplace
Hybrid
Posted
20 hours ago
B
Praktikum Brand Management Digital
Bertelsmann-Jobs
Location
Hamburg, Germany
Workplace
On-site
Posted
21 hours ago
Brand Management Intern - Start ASAPIntern
Parfumado · EUR 5k/yr
Location
Amsterdam, Netherlands
Workplace
Hybrid
Posted
21 hours ago
D
Brand Manager
Dr Reddy's Laboratories Limited
Location
Hyderabad, India
Workplace
On-site
Posted
22 hours ago
Brand Manager Oncology/Hematology (all genders)
AbbVie
Location
Wiesbaden, Germany
Workplace
On-site
Posted
22 hours ago
Senior Brand Manager Oncology/Hematology (all genders) Senior
AbbVie
Location
Wiesbaden, Germany
Workplace
On-site
Posted
22 hours ago
Brand Manager_PK
Avery Dennison
Location
Beijing, China
Workplace
On-site
Posted
24 hours ago
D
Brand Manager- RX
Dr Reddy's Laboratories Limited
Location
Johannesburg, South Africa
Workplace
On-site
Posted
24 hours ago
D
Brand Manager
Dr Reddy's Laboratories Limited
Location
Manila, Philippines
Workplace
On-site
Posted
02/11
Brand Manager (m/f/d)
edding International GmbH
Location
Ahrensburg, Germany
Workplace
On-site
Posted
02/11
Head of BrandHead
Viktor
Location
Europe
Workplace
Remote
Posted
31/10
Brand Manager
Boggi Milano
Location
Milan, Italy
Workplace
On-site
Posted
30/10
Brand Manager
Boggi Milano
Location
Milan, Italy
Workplace
On-site
Posted
30/10
Employer Brand Manager (part-time)
FTMO.com
Location
Prague, Czechia
Workplace
On-site
Posted
30/10
Brand Manager Dermatology
AbbVie
Location
Rome, Italy
Workplace
Hybrid
Posted
30/10
Head of Brand & StrategyHead
Lyrebird Health
Location
Melbourne, Australia
Workplace
Remote
Posted
29/10
Brand Manager Planning
Monster Energy · USD 105k-140k/yr
Location
Corona, CA, US
Workplace
On-site
Posted
29/10
Brand Manager - Marketing Effectiveness
SumUp
Location
London, UK
Workplace
On-site
Posted
29/10
Brand Management Stage (vanaf januari 2027)
Keune Haircosmetics Manufacturing B.V.
Location
Utrecht, Netherlands +1 more
Workplace
On-site
Posted
29/10
Meewerkstage Marketing Brand Management
JACOBS DOUWE EGBERTS
Location
Utrecht, Netherlands
Workplace
Hybrid
Posted
29/10
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Internship6
Contract3

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