Brand Manager Jobs

212 live jobsMarketing Leadership & Ops

What does a Brand Manager do?

A Brand Manager is responsible for defining and executing the strategy for one or more brands, ensuring consistent positioning across all consumer and trade touchpoints. Day-to-day work spans market and competitor analysis, briefing creative and media agencies, managing campaign timelines and budgets, coordinating with sales and product teams, and tracking brand health metrics. In regulated sectors such as pharma or medical aesthetics, the role also involves navigating compliance and medical-legal review processes. Across industries, from FMCG to fashion to oncology, the Brand Manager acts as the internal champion for the brand, translating business objectives into actionable marketing plans.

Key responsibilities

  • Develop and own the annual brand plan, including positioning, messaging, and go-to-market strategy
  • Brief and manage external agencies for creative, media, and PR campaigns
  • Monitor brand performance KPIs and report on campaign effectiveness
  • Manage brand budgets and track spend against forecasts
  • Coordinate cross-functionally with sales, medical, regulatory, and product teams
  • Conduct market research and competitor analysis to identify opportunities and threats

Skills & tools

  • Brand strategy and positioning
  • Campaign planning and execution
  • Budget management
  • Market and competitor analysis
  • Agency briefing and management
  • Consumer and customer insights
  • Cross-functional stakeholder coordination
  • Brand tracking and performance reporting
  • Marketing mix (ATL/BTL/digital)

How to become a Brand Manager

Education & background

Bachelor's degree in marketing, business, or a related field; MBA common at senior levels in pharma and FMCG

Career path

Junior Brand Manager → Brand Manager → Senior Brand Manager → Group Brand Manager → Head of Brand / Marketing Director

Salary

Median
$150K
USD/yr
Average
$160K
USD/yr
Minimum
$59K
USD/yr
Maximum
$367K
USD/yr
Based on 35 disclosed USD postings · Brand Manager, USD-disclosed
Full Brand Manager salary report →

12% of Brand Manager postings are remote. Remote Brand Manager jobs →

Brand Manager jobs

212 jobs
Meewerkstage Marketing Brand Management
JACOBS DOUWE EGBERTS
Location
Utrecht, Netherlands
Workplace
On-site
Posted
11 hours ago
Brand Manager
Humanoid
Location
London, UK
Workplace
On-site
Posted
11 hours ago
Brand Manager
AccorHotel
Location
Rome, Italy
Workplace
On-site
Posted
12 hours ago
Brand Management Specialist (Global Sourcing) [L5/Contract]
Coupang Internal
Location
Seoul, South Korea
Workplace
On-site
Posted
14 hours ago
Principal, Brand Management [L6-I] (RSA Global Sourcing)Lead
Coupang Internal
Location
Seoul, South Korea
Workplace
On-site
Posted
14 hours ago
Principal, Brand Management (Global Sourcing)Lead
Coupang Internal
Location
Taipei, Taiwan
Workplace
On-site
Posted
14 hours ago
Principal, Brand Management (Global Sourcing)Lead
Coupang
Location
Taipei, Taiwan
Workplace
On-site
Posted
15 hours ago
D
Brand Manager - Haematology
Dr Reddy's Laboratories Limited
Location
Hyderabad, India
Workplace
On-site
Posted
16 hours ago
Principal I, Brand Management [L6-I] (Kitchen 1)Lead
Coupang Internal
Location
Seoul, South Korea
Workplace
On-site
Posted
18 hours ago
Employer Brand Manager
Nebius
Location
London, UK
Workplace
On-site
Posted
03/08
Senior Brand Manager, NeurologySenior
AbbVie
Location
Warsaw, Poland
Workplace
Hybrid
Posted
03/08
Brand Manager
AbbVie
Location
Oslo, Norway
Workplace
Hybrid
Posted
03/08
Field Brand Manager
AbbVie
Location
Stockholm, Sweden
Workplace
Hybrid
Posted
03/08
Head of Brand & Campaigns, Deliveroo for WorkHead
Deliveroo
Location
London, UK
Workplace
Remote
Posted
03/08
Senior Brand ManagerSenior
The Neato Company
Location
Las Vegas, NV, US
Workplace
On-site
Posted
03/08
Brand Manager (Integrated Marketing)
OLIPOP · USD 115k-135k/yr
Location
Remote
Workplace
Remote
Posted
31/07
Innovation Brand Manager - Disruptive Growth
OLLY · USD 116k-140k/yr
Location
United States
Workplace
Remote
Posted
31/07
Associate Brand Manager-Flushable Wipes-MinneapolisJunior
The Honest Company · USD 69k-95k/yr
Location
Minneapolis, MN, US
Workplace
On-site
Posted
31/07
Associate Brand Manager-Flushable WipesJunior
The Honest Company · USD 71k-99k/yr
Location
Vista, CA, US
Workplace
On-site
Posted
31/07
D
Group Brand Manager
Dr Reddy's Laboratories Limited
Location
Hyderabad, India
Workplace
On-site
Posted
31/07
Brand Manager, Gastro Immunology
AbbVie
Location
Minato City, Japan
Workplace
Hybrid
Posted
31/07
Principal, Brand Management (保健食品)Lead
Coupang Internal
Location
Taipei, Taiwan
Workplace
On-site
Posted
31/07
Principal, Brand Management (保健食品)Lead
Coupang
Location
Taipei, Taiwan
Workplace
On-site
Posted
31/07
H
Brand Manager - Magic: The Gathering EMEA
Hasbro
Location
Uxbridge, UK
Workplace
On-site
Posted
31/07
APAC Brand Manager
OLIVER Agency
Location
Gurugram, India
Workplace
On-site
Posted
31/07
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Seniority mix

Employment type

full time113
contract7
intern2
part time1

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