Brand Manager Jobs

212 live jobsMarketing Leadership & Ops

What does a Brand Manager do?

A Brand Manager is responsible for defining and executing the strategy for one or more brands, ensuring consistent positioning across all consumer and trade touchpoints. Day-to-day work spans market and competitor analysis, briefing creative and media agencies, managing campaign timelines and budgets, coordinating with sales and product teams, and tracking brand health metrics. In regulated sectors such as pharma or medical aesthetics, the role also involves navigating compliance and medical-legal review processes. Across industries, from FMCG to fashion to oncology, the Brand Manager acts as the internal champion for the brand, translating business objectives into actionable marketing plans.

Key responsibilities

  • Develop and own the annual brand plan, including positioning, messaging, and go-to-market strategy
  • Brief and manage external agencies for creative, media, and PR campaigns
  • Monitor brand performance KPIs and report on campaign effectiveness
  • Manage brand budgets and track spend against forecasts
  • Coordinate cross-functionally with sales, medical, regulatory, and product teams
  • Conduct market research and competitor analysis to identify opportunities and threats

Skills & tools

  • Brand strategy and positioning
  • Campaign planning and execution
  • Budget management
  • Market and competitor analysis
  • Agency briefing and management
  • Consumer and customer insights
  • Cross-functional stakeholder coordination
  • Brand tracking and performance reporting
  • Marketing mix (ATL/BTL/digital)

How to become a Brand Manager

Education & background

Bachelor's degree in marketing, business, or a related field; MBA common at senior levels in pharma and FMCG

Career path

Junior Brand Manager → Brand Manager → Senior Brand Manager → Group Brand Manager → Head of Brand / Marketing Director

Salary

Median
$150K
USD/yr
Average
$160K
USD/yr
Minimum
$59K
USD/yr
Maximum
$367K
USD/yr
Based on 35 disclosed USD postings · Brand Manager, USD-disclosed
Full Brand Manager salary report →

12% of Brand Manager postings are remote. Remote Brand Manager jobs →

Brand Manager jobs

212 jobs
[CPLB] Senior Brand Management (Fresh Produce - Fruit) [L5]Senior
Coupang Internal
Location
Seoul, South Korea
Workplace
On-site
Posted
31/07
[CPLB] Senior Brand Management (과일)Senior
Coupang
Location
Seoul, South Korea
Workplace
On-site
Posted
31/07
C
Associate Brand ManagerJunior
Carvana
Location
Tempe, AZ, US
Workplace
On-site
Posted
30/07
S
Brand Manager
Sonic Automotive
Location
Charlotte, NC, US
Workplace
On-site
Posted
30/07
Senior brand managerSenior
WRITER · USD 141k-178k/yr
Location
New York City, NY, US
Workplace
Remote
Posted
30/07
Internship / Stage Marketing (Brand Management)Intern
JACOBS DOUWE EGBERTS
Location
Brussels, Belgium
Workplace
On-site
Posted
30/07
Brand Manager
Trendyol
Location
Bucharest, Romania
Workplace
Hybrid
Posted
30/07
Sr. Brand Manager Eye CareSenior
AbbVie
Location
Madrid, Spain
Workplace
Hybrid
Posted
30/07
Senior Brand Management Specialist (Fruit) [L5/L6-I]Senior
Coupang Internal
Location
Seoul, South Korea
Workplace
On-site
Posted
30/07
Head of Brand IntegrationsHead
Changing Lives Productions LLC
Location
Burbank, CA, US
Workplace
On-site
Posted
30/07
Senior Brand Manager- Stella RosaSenior
Riboli Family Wines · USD 120k-130k/yr
Location
Los Angeles, CA, US
Workplace
On-site
Posted
29/07
Employer Brand Manager
Humanoid
Location
London, UK
Workplace
On-site
Posted
29/07
Senior Brand ManagerSenior
AbbVie
Location
Shanghai, China
Workplace
Hybrid
Posted
29/07
Toxin Brand Manager
AbbVie
Location
Dublin, Ireland
Workplace
Hybrid
Posted
29/07
Brand Manager (all genders) – Befristet, 12 Monate
AbbVie
Location
Wiesbaden, Germany
Workplace
Hybrid
Posted
29/07
Head of Brand and CommunicationHead
Hexa
Location
Paris, France
Workplace
On-site
Posted
28/07
Creative Brand Manager
ViCentra B.V.
Location
Utrecht, Netherlands
Workplace
Hybrid
Posted
28/07
Brand Manager
Tayto Snacks
Location
Dublin, Ireland
Workplace
On-site
Posted
28/07
Head of Brand & StorytellingHead
Kaizen Labs · USD 200k-250k/yr
Location
New York City, NY, US
Workplace
Remote
Posted
27/07
Student Brand Manager (m/f/d) - Cologne
LAP Coffee
Location
Köln, Germany
Workplace
On-site
Posted
27/07
VP, Brand Manager - Lifestyle MarketingVP
We Are Rosie
Location
New York City, NY, US
Workplace
On-site
Posted
24/07
Account Manager - Brand Management Division
Business Impact Group · USD 55k-62k/yr
Location
Chanhassen, MN, US
Workplace
On-site
Posted
24/07
Global Internal Brand Manager
DEPT®
Location
Amsterdam, Netherlands
Workplace
On-site
Posted
24/07
Sr. Associate, Brand Manager - LifestyleSenior
We Are Rosie
Location
New York City, NY, US
Workplace
On-site
Posted
24/07
Associate Brand Manager IIJunior
AbbVie
Location
North Chicago, IL, US
Workplace
Hybrid
Posted
23/07

Seniority mix

Employment type

full time113
contract7
intern2
part time1

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