Brand Manager Jobs

213 live jobsMarketing Leadership & Ops

What does a Brand Manager do?

A Brand Manager is responsible for defining and executing the strategy for one or more brands, ensuring consistent positioning across all consumer and trade touchpoints. Day-to-day work spans market and competitor analysis, briefing creative and media agencies, managing campaign timelines and budgets, coordinating with sales and product teams, and tracking brand health metrics. In regulated sectors such as pharma or medical aesthetics, the role also involves navigating compliance and medical-legal review processes. Across industries, from FMCG to fashion to oncology, the Brand Manager acts as the internal champion for the brand, translating business objectives into actionable marketing plans.

Key responsibilities

  • Develop and own the annual brand plan, including positioning, messaging, and go-to-market strategy
  • Brief and manage external agencies for creative, media, and PR campaigns
  • Monitor brand performance KPIs and report on campaign effectiveness
  • Manage brand budgets and track spend against forecasts
  • Coordinate cross-functionally with sales, medical, regulatory, and product teams
  • Conduct market research and competitor analysis to identify opportunities and threats

Skills & tools

  • Brand strategy and positioning
  • Campaign planning and execution
  • Budget management
  • Market and competitor analysis
  • Agency briefing and management
  • Consumer and customer insights
  • Cross-functional stakeholder coordination
  • Brand tracking and performance reporting
  • Marketing mix (ATL/BTL/digital)

How to become a Brand Manager

Education & background

Bachelor's degree in marketing, business, or a related field; MBA common at senior levels in pharma and FMCG

Career path

Junior Brand Manager → Brand Manager → Senior Brand Manager → Group Brand Manager → Head of Brand / Marketing Director

Salary

Median
$148K
USD/yr
Average
$159K
USD/yr
Minimum
$59K
USD/yr
Maximum
$367K
USD/yr
Based on 36 disclosed USD postings · Brand Manager, USD-disclosed
Full Brand Manager salary report →

12% of Brand Manager postings are remote. Remote Brand Manager jobs →

Brand Manager jobs

213 jobs
VP, Brand Management - EntertainmentVP
Authentic Brands Group
Location
London, UK
Workplace
On-site
Posted
23/07
[Coupang] Senior Brand Management Specialist [L5] (Home Selection) Senior
Coupang Internal
Location
Seoul, South Korea
Workplace
On-site
Posted
23/07
Head of Brand (f/m/x)Head
BRAINEFFECT
Location
Berlin, Germany
Workplace
On-site
Posted
22/07
Brand Manager, Immunology
AbbVie
Location
Seoul, South Korea
Workplace
Hybrid
Posted
22/07
(Sr.) Brand Manager, Allergan Aesthetics Senior
AbbVie
Location
Seoul, South Korea
Workplace
Hybrid
Posted
22/07
[CPLB] Sr. Manager, Brand Management (Fresh Produce) [L6-II]Senior
Coupang Internal
Location
Seoul, South Korea
Workplace
On-site
Posted
21/07
[CPLB] Sr. Manager, Brand Management (농산, 축산)Senior
Coupang
Location
Seoul, South Korea
Workplace
On-site
Posted
21/07
Toxin Brand Manager
AbbVie
Location
North Chicago, IL, US
Workplace
Hybrid
Posted
21/07
Brand Manager - Live Content and Seasonal Marketing
PlayStation Global · USD 127k-190k/yr
Location
San Mateo, CA, US
Workplace
On-site
Posted
21/07
Head of Brand & Communications | BankrateHead
Red Ventures · USD 230k-350k/yr
Location
United States
Workplace
On-site
Posted
21/07
Brand Manager – Neuroscience Czech Republic & Slovakia
AbbVie
Location
Bratislava, Slovakia
Workplace
Hybrid
Posted
21/07
Brand Manager – Neuroscience Czech Republic & Slovakia
AbbVie
Location
Prague, Czechia
Workplace
Hybrid
Posted
21/07
Senior Brand Manager - Own brands Accessories - 18 months FTC (All Genders)Senior
zooplus SE
Location
Madrid, Spain
Workplace
Hybrid
Posted
21/07
Assistant Brand ManagerJunior
Mable
Location
Sydney, Australia +2 more
Workplace
Hybrid
Posted
20/07
Senior Manager , Brand Management & Public RelationsSenior
Acceldata
Location
Campbell, CA, US
Workplace
On-site
Posted
20/07
Senior Brand Manager - Own brands Accessories - 18 months FTC (All Genders)Senior
zooplus SE
Location
Munich, Germany
Workplace
On-site
Posted
20/07
Brand Manager, REIGN
Monster Energy · USD 86k-115k/yr
Location
Corona, CA, US
Workplace
On-site
Posted
17/07
Senior Staff Brand ManagerSenior
PlayStation Global · USD 192k-288k/yr
Location
Los Angeles, CA, US
Workplace
On-site
Posted
16/07
Brand Management InternIntern
Parfumado · EUR 5k/yr
Location
Amsterdam, Netherlands
Workplace
Hybrid
Posted
16/07
Head of Brand / Brand LeadHead
Thndr
Location
Cairo, Egypt
Workplace
Remote
Posted
16/07
Brand Manager BE/FR/LU
HG International b.v. · EUR 43k-55k/yr
Location
Gent, Belgium
Workplace
Hybrid
Posted
16/07
Brand Manager Parkinson (all genders)
AbbVie
Location
Wiesbaden, Germany
Workplace
Hybrid
Posted
16/07
Brand Manager – Campari Portfolio
Richmond Marketing
Location
Dublin, Ireland
Workplace
On-site
Posted
16/07
Brand Manager, PriorityPet Urgent Care (Remote)
Alliance Animal Health
Location
Charlotte, NC, US
Workplace
Remote
Posted
15/07
M
Head of Brand & Growth - MT positie - Interim/freelance/vast (contract vorm ondergeschikt aan persoon)Head
MarleenKookt
Location
Duivendrecht, Netherlands
Workplace
On-site
Posted
15/07

Seniority mix

Employment type

full time113
contract7
intern2
part time1

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