Brand Manager Jobs

200 live jobsMarketing Leadership & Ops

What does a Brand Manager do?

A Brand Manager is responsible for defining and executing the strategy for one or more brands, ensuring consistent positioning across all consumer and trade touchpoints. Day-to-day work spans market and competitor analysis, briefing creative and media agencies, managing campaign timelines and budgets, coordinating with sales and product teams, and tracking brand health metrics. In regulated sectors such as pharma or medical aesthetics, the role also involves navigating compliance and medical-legal review processes. Across industries, from FMCG to fashion to oncology, the Brand Manager acts as the internal champion for the brand, translating business objectives into actionable marketing plans.

Key responsibilities

  • Develop and own the annual brand plan, including positioning, messaging, and go-to-market strategy
  • Brief and manage external agencies for creative, media, and PR campaigns
  • Monitor brand performance KPIs and report on campaign effectiveness
  • Manage brand budgets and track spend against forecasts
  • Coordinate cross-functionally with sales, medical, regulatory, and product teams
  • Conduct market research and competitor analysis to identify opportunities and threats

Skills & tools

  • Brand strategy and positioning
  • Campaign planning and execution
  • Budget management
  • Market and competitor analysis
  • Agency briefing and management
  • Consumer and customer insights
  • Cross-functional stakeholder coordination
  • Brand tracking and performance reporting
  • Marketing mix (ATL/BTL/digital)

How to become a Brand Manager

Education & background

Bachelor's degree in marketing, business, or a related field; MBA common at senior levels in pharma and FMCG

Career path

Junior Brand Manager → Brand Manager → Senior Brand Manager → Group Brand Manager → Head of Brand / Marketing Director

Salary

Median
$148K
USD/yr
Average
$155K
USD/yr
Minimum
$59K
USD/yr
Maximum
$367K
USD/yr
Based on 44 disclosed USD postings · Brand Manager, USD-disclosed
Full Brand Manager salary report →

14% of Brand Manager postings are remote. Remote Brand Manager jobs →

Brand Manager jobs

200 jobs
Brand Manager
Clutch Technologies Inc.
Location
Toronto, Canada
Workplace
On-site
Posted
03/09
Head of Brand & StorytellingHead
Otter.ai · USD 250k-280k/yr
Location
San Francisco, CA, US
Workplace
On-site
Posted
02/09
Head of Brand - São Paulo (Hybrid)Head
Clara
Location
São Paulo, Brazil
Workplace
Hybrid
Posted
02/09
Head of Brand - México City (Hybrid)Head
Clara
Location
Mexico City, Mexico
Workplace
Hybrid
Posted
02/09
Head of Brand - Bogotá (Hybrid)Head
Clara
Location
Washington, DC, US
Workplace
Hybrid
Posted
02/09
Expert Own Brand Management, limited for 18 months (all genders)
METRO/MAKRO
Location
Düsseldorf, Germany
Workplace
On-site
Posted
02/09
Sr. Brand Manager, e.l.f. CosmeticsSenior
e.l.f. Beauty · USD 110k-140k/yr
Location
New York City, NY, US +1 more
Workplace
Hybrid
Posted
01/09
Brand Manager (Oncology Experienced)
AbbVie
Location
Istanbul, Türkiye
Workplace
Hybrid
Posted
01/09
Brand Manager (all genders) - Talent Pipeline für alle Indikationen
AbbVie
Location
Wiesbaden, Germany
Workplace
On-site
Posted
01/09
Principal I, Brand Management [L6-I] (Bedding & Handcraft)Lead
Coupang Internal
Location
Seoul, South Korea
Workplace
On-site
Posted
01/09
Brand Manager
Rebel
Location
Toronto, Canada
Workplace
On-site
Posted
01/09
Brand Manager
Rebel · USD 95k-125k/yr
Location
United States
Workplace
On-site
Posted
01/09
Brand Manager Mobile Marketing (Contract)
PlayStation Global
Location
San Mateo, CA, US
Workplace
On-site
Posted
31/08
Talent Brand Manager
Faire · USD 148k-204k/yr
Location
San Francisco, CA, US
Workplace
On-site
Posted
28/08
Senior Brand ManagerSenior
Thumbtack · USD 117k-152k/yr
Location
Victoria, Canada
Workplace
Remote
Posted
28/08
Senior Brand ManagerSenior
Thumbtack · USD 147k-190k/yr
Location
United States
Workplace
Remote
Posted
28/08
Senior Brand Management Specialist [L5] (Furniture and Storage)Senior
Coupang Internal
Location
Seoul, South Korea
Workplace
On-site
Posted
28/08
Head of BrandHead
Boldin
Location
Remote
Workplace
Remote
Posted
27/08
Head of BrandHead
AvePoint · USD 265k-329k/yr
Location
New York City, NY, US
Workplace
On-site
Posted
27/08
Founding Head of BrandHead
Melotech
Location
New York City, NY, US +2 more
Workplace
On-site
Posted
27/08
Senior Brand Manager - Beauty - AMAZONSenior
The Neato Company · USD 130k-170k/yr
Location
United States
Workplace
On-site
Posted
26/08
S
Head of Brand & CommunicationsHead
Sarvam
Location
Bengaluru, India
Workplace
On-site
Posted
25/08
Head of Brand Studio OperationsHead
Stripe
Location
United States
Workplace
On-site
Posted
25/08
Brand Manager
Void Interactive
Location
Workplace
On-site
Posted
25/08
Brand Manager | Opening Mama Shelter Mexico City
AccorHotel
Location
Mexico City, Mexico
Workplace
On-site
Posted
24/08

Seniority mix

Employment type

full time113
contract5
intern1

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