Brand Manager Jobs

229 live jobsMarketing Leadership & Ops

What does a Brand Manager do?

A Brand Manager is responsible for defining and executing the strategy for one or more brands, ensuring consistent positioning across all consumer and trade touchpoints. Day-to-day work spans market and competitor analysis, briefing creative and media agencies, managing campaign timelines and budgets, coordinating with sales and product teams, and tracking brand health metrics. In regulated sectors such as pharma or medical aesthetics, the role also involves navigating compliance and medical-legal review processes. Across industries, from FMCG to fashion to oncology, the Brand Manager acts as the internal champion for the brand, translating business objectives into actionable marketing plans.

Key responsibilities

  • Develop and own the annual brand plan, including positioning, messaging, and go-to-market strategy
  • Brief and manage external agencies for creative, media, and PR campaigns
  • Monitor brand performance KPIs and report on campaign effectiveness
  • Manage brand budgets and track spend against forecasts
  • Coordinate cross-functionally with sales, medical, regulatory, and product teams
  • Conduct market research and competitor analysis to identify opportunities and threats

Skills & tools

  • Brand strategy and positioning
  • Campaign planning and execution
  • Budget management
  • Market and competitor analysis
  • Agency briefing and management
  • Consumer and customer insights
  • Cross-functional stakeholder coordination
  • Brand tracking and performance reporting
  • Marketing mix (ATL/BTL/digital)

How to become a Brand Manager

Education & background

Bachelor's degree in marketing, business, or a related field; MBA common at senior levels in pharma and FMCG

Career path

Junior Brand Manager → Brand Manager → Senior Brand Manager → Group Brand Manager → Head of Brand / Marketing Director

Salary

Median
$136K
USD/yr
Average
$154K
USD/yr
Minimum
$59K
USD/yr
Maximum
$367K
USD/yr
Based on 50 disclosed USD postings · Brand Manager, USD-disclosed
Full Brand Manager salary report →

15% of Brand Manager postings are remote. Remote Brand Manager jobs →

Brand Manager jobs

229 jobs
M
Brand Manager (UAEN)
Masdar
Location
Abu Dhabi, United Arab Emirates
Workplace
On-site
Posted
22/10
Head of Brand and EditorialHead
Arc Institute · USD 215k-265k/yr
Location
Palo Alto, CA, US
Workplace
On-site
Posted
21/10
Head of Brand & CommunicationsHead
Tapestry · USD 202k-250k/yr
Location
Mountain View, CA, US
Workplace
On-site
Posted
21/10
Brand Manager - Action Figures, Plush & Imaginext
Mattel
Location
Warsaw, Poland
Workplace
On-site
Posted
21/10
Marketing Brand Manager (B2B igaming)
Enjoy Gaming LLC
Location
Bratislava, Slovakia
Workplace
Remote
Posted
21/10
Retail Brand Management (Buyer_Beauty)
Coupang Internal
Location
Taipei, Taiwan
Workplace
On-site
Posted
21/10
Retail Brand Management (Buyer_Beauty)
Coupang
Location
Taipei, Taiwan
Workplace
On-site
Posted
21/10
Community & Brand Manager
CyberNut
Location
Los Angeles, CA, US
Workplace
Remote
Posted
20/10
Senior Brand Manager (All Genders) 6 months FTESenior
zooplus SE
Location
Munich, Germany
Workplace
On-site
Posted
20/10
Assistant Brand ManagerJunior
Valeo Foods
Location
Leeds, UK
Workplace
Hybrid
Posted
20/10
Brand Manager – Hemato-Immunology
Sobi
Location
Madrid, Spain
Workplace
On-site
Posted
20/10
Senior Brand Manager Hämatologie Onkologie (all genders)Senior
AbbVie
Location
Wiesbaden, Germany
Workplace
On-site
Posted
20/10
Brand Manager
Bosch Group
Location
Istanbul, Türkiye
Workplace
Hybrid
Posted
20/10
Senior Brand Manager Senior
Open Farm
Location
Toronto, Canada
Workplace
On-site
Posted
19/10
Senior Events & Brand Manager (f/m/x)Senior
exmox GmbH
Location
Hamburg, Germany
Workplace
On-site
Posted
19/10
Assistant Brand ManagerJunior
Revlon Corporate
Location
Sydney, Australia
Workplace
On-site
Posted
19/10
Principal I, Brand Management [L5~L6-I] (Sporting Goods)Lead
Coupang Internal
Location
Seoul, South Korea
Workplace
On-site
Posted
16/10
R
Brand Manager - Liverpool Echo & Manchester Evening News.
Reach plc
Location
North West
Workplace
Hybrid
Posted
16/10
R
Brand Manager - Wales Online & Birmingham Live
Reach plc
Location
United Kingdom
Workplace
Hybrid
Posted
16/10
R
Brand Manager - Irish Mirror, Irish Daily Star, and Belfast Live
Reach plc
Location
United Kingdom +1 more
Workplace
Hybrid
Posted
16/10
Assistant Brand ManagerJunior
FuseGlobal
Location
United States
Workplace
On-site
Posted
16/10
Jr. Brand ManagerJunior
Legacy Farmer · USD 75k/yr
Location
United States
Workplace
On-site
Posted
16/10
Senior Partnerships Brand ManagerSenior
PlayStation Global · USD 155k-233k/yr
Location
San Mateo, CA, US
Workplace
On-site
Posted
15/10
Head of BrandHead
Crosby · USD 190k-235k/yr
Location
New York City, NY, US
Workplace
On-site
Posted
15/10
Senior Brand Manager, Campaigns & StrategySenior
Strava · USD 150k-160k/yr
Location
New York City, NY, US
Workplace
Remote
Posted
14/10
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Employment type

Full-time131
Internship6
Contract3
Temporary1

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