Brand Manager Jobs

213 live jobsMarketing Leadership & Ops

What does a Brand Manager do?

A Brand Manager is responsible for defining and executing the strategy for one or more brands, ensuring consistent positioning across all consumer and trade touchpoints. Day-to-day work spans market and competitor analysis, briefing creative and media agencies, managing campaign timelines and budgets, coordinating with sales and product teams, and tracking brand health metrics. In regulated sectors such as pharma or medical aesthetics, the role also involves navigating compliance and medical-legal review processes. Across industries, from FMCG to fashion to oncology, the Brand Manager acts as the internal champion for the brand, translating business objectives into actionable marketing plans.

Key responsibilities

  • Develop and own the annual brand plan, including positioning, messaging, and go-to-market strategy
  • Brief and manage external agencies for creative, media, and PR campaigns
  • Monitor brand performance KPIs and report on campaign effectiveness
  • Manage brand budgets and track spend against forecasts
  • Coordinate cross-functionally with sales, medical, regulatory, and product teams
  • Conduct market research and competitor analysis to identify opportunities and threats

Skills & tools

  • Brand strategy and positioning
  • Campaign planning and execution
  • Budget management
  • Market and competitor analysis
  • Agency briefing and management
  • Consumer and customer insights
  • Cross-functional stakeholder coordination
  • Brand tracking and performance reporting
  • Marketing mix (ATL/BTL/digital)

How to become a Brand Manager

Education & background

Bachelor's degree in marketing, business, or a related field; MBA common at senior levels in pharma and FMCG

Career path

Junior Brand Manager → Brand Manager → Senior Brand Manager → Group Brand Manager → Head of Brand / Marketing Director

Salary

Median
$148K
USD/yr
Average
$159K
USD/yr
Minimum
$59K
USD/yr
Maximum
$367K
USD/yr
Based on 36 disclosed USD postings · Brand Manager, USD-disclosed
Full Brand Manager salary report →

12% of Brand Manager postings are remote. Remote Brand Manager jobs →

Brand Manager jobs

213 jobs
Senior Brand ManagerSenior
hipages Group
Location
Sydney, Australia
Workplace
On-site
Posted
15/07
Brand Manager
Showpo
Location
Sydney, Australia
Workplace
Hybrid
Posted
14/07
Praktikum im internationalen Brand Management
Bosch Group
Location
Wernau (Neckar), Germany +1 more
Workplace
On-site
Posted
14/07
M
Head of BrandHead
Make
Location
Prague, Czechia
Workplace
On-site
Posted
13/07
M
Head of BrandHead
Make
Location
Madrid, Spain
Workplace
On-site
Posted
13/07
A
Werkstudent (m/w/d) Brand Management, Schwerpunkt Brand Protection
ATLAS
Location
Frankfurt am Main, Germany
Workplace
On-site
Posted
10/07
Senior Lead, Brand Management, Partnerships and Alliances, AmericasLead
Sandisk
Location
Milpitas, CA, US
Workplace
Hybrid
Posted
09/07
Associate Brand Manager, IMCJunior
SharkNinja · USD 61k-129k/yr
Location
Needham, MA, US
Workplace
On-site
Posted
09/07
Golden State Cider - Marketing Brand Manager
Golden State Cider · USD 98k-130k/yr
Location
Workplace
On-site
Posted
08/07
Brand Manager (all genders) – Befristet, 12 Monate
AbbVie
Location
Wiesbaden, Germany
Workplace
Hybrid
Posted
07/07
Principal, Brand Management [L6-2](Pet)Lead
Coupang Internal
Location
Seoul, South Korea
Workplace
On-site
Posted
07/07
Brand Manager
Legora · USD 178k-230k/yr
Location
New York City, NY, US
Workplace
On-site
Posted
07/07
Brand Manager
Critical Reflex
Location
Workplace
On-site
Posted
07/07
Brand Manager
Marquee Brands · GBP 40k-45k/yr
Location
London, UK +1 more
Workplace
On-site
Posted
07/07
Brand Manager - Rolls Royce Motor Cars Vancouver
OpenRoad Auto Group · USD 150k/yr
Location
Vancouver, Canada
Workplace
On-site
Posted
07/07
Brand Manager, Instant, UA
JACOBS DOUWE EGBERTS
Location
Kyiv, Ukraine
Workplace
Hybrid
Posted
06/07
[R0026178] Principal I, Brand Management (Coffee&Tea) [L5 ~ L6-I]Lead
Coupang Internal
Location
Seoul, South Korea
Workplace
On-site
Posted
06/07
Buyer / Brand Manager
Lucky 21
Location
Roselle, NJ, US
Workplace
On-site
Posted
06/07
S
Head of Brand & CommunicationsHead
Sarvam
Location
Bengaluru, India
Workplace
On-site
Posted
05/07
Principal, Brand Management [L6] (Sports Goods)Lead
Coupang Internal
Location
Seoul, South Korea
Workplace
On-site
Posted
03/07
H
Commercial Brand Manager
Hasbro
Location
Shanghai, China
Workplace
On-site
Posted
03/07
Assistant Brand Manager, Asahi PortfolioJunior
Richmond Marketing
Location
Dublin, Ireland
Workplace
On-site
Posted
03/07
Head of BrandHead
Primer
Location
San Francisco, CA, US
Workplace
On-site
Posted
02/07
Senior Brand Manager - DTCSenior
Ashley Digital · USD 110k-140k/yr
Location
United States
Workplace
Remote
Posted
02/07
Principal I, Brand Management [L6-I] (Beauty Lux)Lead
Coupang Internal
Location
Seoul, South Korea
Workplace
On-site
Posted
02/07

Seniority mix

Employment type

full time113
contract7
intern2
part time1

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