Brand Manager Jobs

228 live jobsMarketing Leadership & Ops

What does a Brand Manager do?

A Brand Manager is responsible for defining and executing the strategy for one or more brands, ensuring consistent positioning across all consumer and trade touchpoints. Day-to-day work spans market and competitor analysis, briefing creative and media agencies, managing campaign timelines and budgets, coordinating with sales and product teams, and tracking brand health metrics. In regulated sectors such as pharma or medical aesthetics, the role also involves navigating compliance and medical-legal review processes. Across industries, from FMCG to fashion to oncology, the Brand Manager acts as the internal champion for the brand, translating business objectives into actionable marketing plans.

Key responsibilities

  • Develop and own the annual brand plan, including positioning, messaging, and go-to-market strategy
  • Brief and manage external agencies for creative, media, and PR campaigns
  • Monitor brand performance KPIs and report on campaign effectiveness
  • Manage brand budgets and track spend against forecasts
  • Coordinate cross-functionally with sales, medical, regulatory, and product teams
  • Conduct market research and competitor analysis to identify opportunities and threats

Skills & tools

  • Brand strategy and positioning
  • Campaign planning and execution
  • Budget management
  • Market and competitor analysis
  • Agency briefing and management
  • Consumer and customer insights
  • Cross-functional stakeholder coordination
  • Brand tracking and performance reporting
  • Marketing mix (ATL/BTL/digital)

How to become a Brand Manager

Education & background

Bachelor's degree in marketing, business, or a related field; MBA common at senior levels in pharma and FMCG

Career path

Junior Brand Manager → Brand Manager → Senior Brand Manager → Group Brand Manager → Head of Brand / Marketing Director

Salary

Median
$136K
USD/yr
Average
$154K
USD/yr
Minimum
$59K
USD/yr
Maximum
$367K
USD/yr
Based on 50 disclosed USD postings · Brand Manager, USD-disclosed
Full Brand Manager salary report →

15% of Brand Manager postings are remote. Remote Brand Manager jobs →

Brand Manager jobs

228 jobs
Brand Manager
AbbVie
Location
North Chicago, IL, US
Workplace
Hybrid
Posted
01/10
Brand Manager
AbbVie
Location
Irvine, CA, US
Workplace
Hybrid
Posted
01/10
Head of Brand (Jack Link's)Head
Jack Link's Protein Snacks
Location
Amsterdam, Netherlands
Workplace
Hybrid
Posted
01/10
Brand Manager - Dry Eye Portfolio
AbbVie
Location
Pathum Wan, Thailand
Workplace
Hybrid
Posted
01/10
Senior Brand Management Specialist [L5] (Bath Acc. & Home Cleaning)Senior
Coupang Internal
Location
Seoul, South Korea
Workplace
On-site
Posted
01/10
Senior Brand Management Specialist [L4~L5] (Stationery & Toys)Senior
Coupang Internal
Location
Seoul, South Korea
Workplace
On-site
Posted
01/10
BRAND MANAGER (Listings)
primexbt
Location
Remote
Workplace
Remote
Posted
30/09
Brand Manager / Senior Brand ManagerSenior
Red Bull
Location
Warsaw, Poland
Workplace
On-site
Posted
30/09
Senior Brand Manager - 9 Month FTCSenior
Trainline · GBP 65k-80k/yr
Location
London, UK
Workplace
On-site
Posted
30/09
Head of Brand & B2B MarketingHead
NewsBreak
Location
Mountain View, CA, US
Workplace
On-site
Posted
30/09
Founding Head of BrandHead
Paires · USD 80k-175k/yr
Location
United States +5 more
Workplace
Remote
Posted
29/09
Sr. Brand Management Specialist [L5] (HPC)Senior
Coupang Internal
Location
Seoul, South Korea
Workplace
On-site
Posted
29/09
Head of Brand and MarketingHead
venn
Location
Toronto, Canada
Workplace
On-site
Posted
25/09
(Senior) Brand ManagerSenior
nahc.io
Location
Hong Kong SAR China
Workplace
On-site
Posted
25/09
Brand Manager
VML
Location
Jakarta, Indonesia
Workplace
On-site
Posted
25/09
Brand Manager Assistant - Stage (6 mois) Janvier 2027 (F/H/NB)Junior
Ubisoft
Location
Paris, France
Workplace
On-site
Posted
24/09
Head of BrandHead
Satispay · EUR 65k/yr
Location
Milan, Italy
Workplace
Remote
Posted
24/09
Head of BrandHead
Teal Health · USD 160k-200k/yr
Location
San Francisco, CA, US
Workplace
On-site
Posted
23/09
Sr. Associate Brand Manager – US MadeGoodSenior
Riverside Natural Foods Ltd. · USD 105k-124k/yr
Location
Chicago, IL, US
Workplace
On-site
Posted
23/09
R
Brand Manager - Daily Express
Reach plc
Location
London, UK
Workplace
Hybrid
Posted
22/09
i
Senior Brand Manager, NordicTrack DTCSenior
iFIT · USD 130k-145k/yr
Location
Remote
Workplace
Remote
Posted
21/09
H
Brand Manager
Hasbro · USD 99k-163k/yr
Location
Boston, MA, US
Workplace
On-site
Posted
21/09
Brand Manager, Green
Monster Energy · USD 86k-115k/yr
Location
Corona, CA, US
Workplace
On-site
Posted
18/09
Global Brand Manager
Paula's Choice Skincare
Location
United States
Workplace
Remote
Posted
17/09
Brand Assistant Manager – Brand Management & Guest Experience internshipJunior
AccorHotel
Location
Issy-les-Moulineaux, France
Workplace
Hybrid
Posted
17/09
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Employment type

Full-time130
Internship6
Contract3
Temporary1

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