Brand Manager Jobs

214 live jobsMarketing Leadership & Ops

What does a Brand Manager do?

A Brand Manager is responsible for defining and executing the strategy for one or more brands, ensuring consistent positioning across all consumer and trade touchpoints. Day-to-day work spans market and competitor analysis, briefing creative and media agencies, managing campaign timelines and budgets, coordinating with sales and product teams, and tracking brand health metrics. In regulated sectors such as pharma or medical aesthetics, the role also involves navigating compliance and medical-legal review processes. Across industries, from FMCG to fashion to oncology, the Brand Manager acts as the internal champion for the brand, translating business objectives into actionable marketing plans.

Key responsibilities

  • Develop and own the annual brand plan, including positioning, messaging, and go-to-market strategy
  • Brief and manage external agencies for creative, media, and PR campaigns
  • Monitor brand performance KPIs and report on campaign effectiveness
  • Manage brand budgets and track spend against forecasts
  • Coordinate cross-functionally with sales, medical, regulatory, and product teams
  • Conduct market research and competitor analysis to identify opportunities and threats

Skills & tools

  • Brand strategy and positioning
  • Campaign planning and execution
  • Budget management
  • Market and competitor analysis
  • Agency briefing and management
  • Consumer and customer insights
  • Cross-functional stakeholder coordination
  • Brand tracking and performance reporting
  • Marketing mix (ATL/BTL/digital)

How to become a Brand Manager

Education & background

Bachelor's degree in marketing, business, or a related field; MBA common at senior levels in pharma and FMCG

Career path

Junior Brand Manager → Brand Manager → Senior Brand Manager → Group Brand Manager → Head of Brand / Marketing Director

Salary

Median
$150K
USD/yr
Average
$161K
USD/yr
Minimum
$59K
USD/yr
Maximum
$367K
USD/yr
Based on 37 disclosed USD postings · Brand Manager, USD-disclosed
Full Brand Manager salary report →

13% of Brand Manager postings are remote. Remote Brand Manager jobs →

Brand Manager jobs

214 jobs
Principal I, Brand Management [L6-I] (Beauty Lux)Lead
Coupang Internal
Location
Seoul, South Korea
Workplace
On-site
Posted
02/07
K
Employer Brand Manager
Kiss My Apps
Location
Ukraine
Workplace
Remote
Posted
02/07
Principal, Brand Management (Beauty)Lead
Coupang
Location
Taipei, Taiwan
Workplace
On-site
Posted
02/07
VP, Brand Manager VP
We Are Rosie
Location
New York City, NY, US
Workplace
Hybrid
Posted
02/07
Head of Brand CreativeHead
Phantom · USD 270k-320k/yr
Location
United States
Workplace
Remote
Posted
01/07
Strategic Brand Manager
Avery Dennison · USD 90k-134k/yr
Location
Seattle, WA, US
Workplace
Hybrid
Posted
01/07
Head of BrandHead
Ramp · USD 309k-424k/yr
Location
New York City, NY, US
Workplace
Remote
Posted
01/07
Brand Manager Out of Home
STELZ B.V.
Location
Amsterdam, Netherlands
Workplace
On-site
Posted
01/07
Senior Brand ManagerSenior
Story Cannabis · USD 110k-120k/yr
Location
Phoenix, AZ, US
Workplace
Remote
Posted
30/06
Head of Brand CampaignsHead
Harvey · USD 196k-294k/yr
Location
New York City, NY, US
Workplace
Remote
Posted
29/06
Marketing Brand Management Specialist
EKO Bulgaria
Location
Sofia, Bulgaria
Workplace
On-site
Posted
25/06
Senior Brand Manager (f/m/x)Senior
HelloFresh
Location
Amsterdam, Netherlands
Workplace
On-site
Posted
25/06
Brand Manager
Marquee Brands · USD 80k-100k/yr
Location
New York City, NY, US
Workplace
On-site
Posted
25/06
Brand Manager - Salon Professional - Bucuresti
INTERBRANDS ORBICO · RON 108k-120k/yr
Location
Bucharest, Romania
Workplace
Hybrid
Posted
24/06
Head of BrandHead
Parfumado · EUR 70k-80k/yr
Location
Amsterdam, Netherlands
Workplace
On-site
Posted
24/06
Vice President - Brand Management & Guest Experience – Movenpick (F/M/X)VP
AccorHotel
Location
Issy-les-Moulineaux, France
Workplace
On-site
Posted
24/06
D2C Brand Manager
Assist World
Location
Philippines +1 more
Workplace
Remote
Posted
18/06
Head of Brand MarketingHead
Pigment
Location
San Francisco, CA, US +1 more
Workplace
Hybrid
Posted
17/06
Brand Manager
JACOBS DOUWE EGBERTS
Location
Ataşehir, Türkiye
Workplace
Hybrid
Posted
17/06
International Brand Manager
HG International b.v. · GBP 42k-55k/yr
Location
Takeley, UK
Workplace
Hybrid
Posted
17/06
Brand Manager, Neuroscience (New created position)
AbbVie
Location
Seoul, South Korea
Workplace
Hybrid
Posted
17/06
Brand Manager, Portfolio & Insights
Red Bull
Location
Istanbul, Türkiye
Workplace
On-site
Posted
16/06
Head of Brand MarketingHead
Pigment
Location
London, UK +1 more
Workplace
Hybrid
Posted
12/06
Talent Brand Manager
Hadrian Automation
Location
Los Angeles, CA, US +1 more
Workplace
On-site
Posted
11/06
Director, Brand Management(Kitchen)Director
Coupang
Location
Seoul, South Korea
Workplace
On-site
Posted
11/06

Seniority mix

Employment type

full time114
contract7
intern2
part time1

Related & nearby

Tools Brand Managers use

All tools →
Get a job alert
Roles in Marketing Leadership & Ops1 of 7