Brand Manager Jobs

228 live jobsMarketing Leadership & Ops

What does a Brand Manager do?

A Brand Manager is responsible for defining and executing the strategy for one or more brands, ensuring consistent positioning across all consumer and trade touchpoints. Day-to-day work spans market and competitor analysis, briefing creative and media agencies, managing campaign timelines and budgets, coordinating with sales and product teams, and tracking brand health metrics. In regulated sectors such as pharma or medical aesthetics, the role also involves navigating compliance and medical-legal review processes. Across industries, from FMCG to fashion to oncology, the Brand Manager acts as the internal champion for the brand, translating business objectives into actionable marketing plans.

Key responsibilities

  • Develop and own the annual brand plan, including positioning, messaging, and go-to-market strategy
  • Brief and manage external agencies for creative, media, and PR campaigns
  • Monitor brand performance KPIs and report on campaign effectiveness
  • Manage brand budgets and track spend against forecasts
  • Coordinate cross-functionally with sales, medical, regulatory, and product teams
  • Conduct market research and competitor analysis to identify opportunities and threats

Skills & tools

  • Brand strategy and positioning
  • Campaign planning and execution
  • Budget management
  • Market and competitor analysis
  • Agency briefing and management
  • Consumer and customer insights
  • Cross-functional stakeholder coordination
  • Brand tracking and performance reporting
  • Marketing mix (ATL/BTL/digital)

How to become a Brand Manager

Education & background

Bachelor's degree in marketing, business, or a related field; MBA common at senior levels in pharma and FMCG

Career path

Junior Brand Manager → Brand Manager → Senior Brand Manager → Group Brand Manager → Head of Brand / Marketing Director

Salary

Median
$136K
USD/yr
Average
$154K
USD/yr
Minimum
$59K
USD/yr
Maximum
$367K
USD/yr
Based on 50 disclosed USD postings · Brand Manager, USD-disclosed
Full Brand Manager salary report →

15% of Brand Manager postings are remote. Remote Brand Manager jobs →

Brand Manager jobs

228 jobs
R
Brand Manager - The Mirror
Reach plc
Location
London, UK
Workplace
Hybrid
Posted
17/09
Sr. Brand Manager (KT by Knix)Senior
knix · CAD 110k/yr
Location
Toronto, Canada
Workplace
Hybrid
Posted
17/09
F
Communications & Brand Manager
Flynn Group of Companies · CAD 110k-130k/yr
Location
Mississauga, Canada
Workplace
On-site
Posted
16/09
Brand Manager Nordic Baltic
Sobi
Location
Stockholm, Sweden
Workplace
Hybrid
Posted
16/09
Principal, Brand Management (Pet)Lead
Coupang Internal
Location
Taipei, Taiwan
Workplace
On-site
Posted
16/09
Principal, Brand Management (Pet)Lead
Coupang
Location
Taipei, Taiwan
Workplace
On-site
Posted
16/09
(Associate) Brand Manager, HCVJunior
AbbVie
Location
Taipei, Taiwan
Workplace
Hybrid
Posted
16/09
VP, Brand Management (Licensing)VP
Marquee Brands
Location
New York City, NY, US
Workplace
On-site
Posted
15/09
Sr. Brand Manager, InnovationSenior
Nordic Naturals
Location
Watsonville, CA, US
Workplace
On-site
Posted
14/09
Brand Manager
Feastables · USD 120k-140k/yr
Location
Chicago, IL, US
Workplace
On-site
Posted
14/09
Senior Brand Management Specialist (Grocery) [L5]Senior
Coupang Internal
Location
Seoul, South Korea
Workplace
On-site
Posted
13/09
Brand Manager, Parkinson's disease
AbbVie
Location
Minato City, Japan
Workplace
Hybrid
Posted
10/09
Brand Manager (m/w/d) für Pelikan, Herlitz und Oxford
Hamelin
Location
Hannover, Germany
Workplace
Hybrid
Posted
10/09
Assistant Brand ManagerJunior
Srichand United Dispensary Co., Ltd. (Head Office)
Location
Bangkok, Thailand
Workplace
On-site
Posted
10/09
Brand Manager
Marquee Brands
Location
New York City, NY, US
Workplace
On-site
Posted
10/09
D
Brand Manager
Dr Reddy's Laboratories Limited
Location
Bogotá, Colombia
Workplace
On-site
Posted
09/09
Brand Manager, Truly Beauty
Dollar Shave Club · USD 115k-135k/yr
Location
Durham, NC, US
Workplace
On-site
Posted
09/09
Brand Manager
Televic Rail
Location
Roncq, France
Workplace
Hybrid
Posted
09/09
Director of TikTok Shop - Brand ManagementDirector
Pattern
Location
Lehi, UT, US
Workplace
Hybrid
Posted
08/09
Head of Brand Management, EuropeHead
Delivery Hero
Location
Prague, Czechia
Workplace
On-site
Posted
08/09
Brand Manager (all genders)
Contabo Holding GmbH
Location
Germany
Workplace
Remote
Posted
07/09
Talent Brand Manager
GitLab · USD 95k-161k/yr
Location
United States +1 more
Workplace
Remote
Posted
04/09
Senior Talent Brand ManagerSenior
GitLab · USD 115k-194k/yr
Location
United States +1 more
Workplace
Remote
Posted
04/09
P
National Brand Manager, Presence
PLTFRM
Location
Remote
Workplace
Remote
Posted
03/09
Head of Brand & StorytellingHead
Otter.ai · USD 250k-280k/yr
Location
San Francisco, CA, US
Workplace
On-site
Posted
02/09
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Internship6
Contract3
Temporary1

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