Brand Manager Jobs

228 live jobsMarketing Leadership & Ops

What does a Brand Manager do?

A Brand Manager is responsible for defining and executing the strategy for one or more brands, ensuring consistent positioning across all consumer and trade touchpoints. Day-to-day work spans market and competitor analysis, briefing creative and media agencies, managing campaign timelines and budgets, coordinating with sales and product teams, and tracking brand health metrics. In regulated sectors such as pharma or medical aesthetics, the role also involves navigating compliance and medical-legal review processes. Across industries, from FMCG to fashion to oncology, the Brand Manager acts as the internal champion for the brand, translating business objectives into actionable marketing plans.

Key responsibilities

  • Develop and own the annual brand plan, including positioning, messaging, and go-to-market strategy
  • Brief and manage external agencies for creative, media, and PR campaigns
  • Monitor brand performance KPIs and report on campaign effectiveness
  • Manage brand budgets and track spend against forecasts
  • Coordinate cross-functionally with sales, medical, regulatory, and product teams
  • Conduct market research and competitor analysis to identify opportunities and threats

Skills & tools

  • Brand strategy and positioning
  • Campaign planning and execution
  • Budget management
  • Market and competitor analysis
  • Agency briefing and management
  • Consumer and customer insights
  • Cross-functional stakeholder coordination
  • Brand tracking and performance reporting
  • Marketing mix (ATL/BTL/digital)

How to become a Brand Manager

Education & background

Bachelor's degree in marketing, business, or a related field; MBA common at senior levels in pharma and FMCG

Career path

Junior Brand Manager → Brand Manager → Senior Brand Manager → Group Brand Manager → Head of Brand / Marketing Director

Salary

Median
$136K
USD/yr
Average
$154K
USD/yr
Minimum
$59K
USD/yr
Maximum
$367K
USD/yr
Based on 50 disclosed USD postings · Brand Manager, USD-disclosed
Full Brand Manager salary report →

15% of Brand Manager postings are remote. Remote Brand Manager jobs →

Brand Manager jobs

229 jobs
Head of Brand & StorytellingHead
Otter.ai · USD 250k-280k/yr
Location
San Francisco, CA, US
Workplace
On-site
Posted
02/09
Head of Brand & Design - São Paulo (Hybrid)Head
Clara
Location
São Paulo, Brazil
Workplace
Hybrid
Posted
02/09
Head of Brand & Design - México City (Hybrid)Head
Clara
Location
Mexico City, Mexico
Workplace
Hybrid
Posted
02/09
Head of Brand & Design - Bogotá (Hybrid)Head
Clara
Location
Washington, DC, US
Workplace
Hybrid
Posted
02/09
Brand Manager (Creative Campaigns), e.l.f. Brands
e.l.f. Beauty · USD 80k-110k/yr
Location
New York City, NY, US
Workplace
Hybrid
Posted
01/09
Sr. Brand Manager, e.l.f. CosmeticsSenior
e.l.f. Beauty · USD 110k-140k/yr
Location
New York City, NY, US +1 more
Workplace
Hybrid
Posted
01/09
Brand Manager
Rebel
Location
Toronto, Canada
Workplace
On-site
Posted
01/09
Brand Manager
Rebel · USD 95k-125k/yr
Location
United States
Workplace
On-site
Posted
01/09
Brand Manager Mobile Marketing (Contract)
PlayStation Global
Location
San Mateo, CA, US
Workplace
On-site
Posted
31/08
Senior Brand ManagerSenior
Thumbtack · USD 117k-152k/yr
Location
Victoria, Canada
Workplace
Remote
Posted
28/08
Senior Brand ManagerSenior
Thumbtack · USD 147k-190k/yr
Location
United States
Workplace
Remote
Posted
28/08
Senior Brand Management Specialist [L5] (Furniture and Storage)Senior
Coupang Internal
Location
Seoul, South Korea
Workplace
On-site
Posted
28/08
Head of BrandHead
AvePoint · USD 265k-329k/yr
Location
New York City, NY, US
Workplace
On-site
Posted
27/08
Founding Head of BrandHead
Melotech
Location
New York City, NY, US +2 more
Workplace
Remote
Posted
27/08
Senior Brand Manager - Beauty - AMAZONSenior
The Neato Company · USD 130k-170k/yr
Location
United States
Workplace
On-site
Posted
26/08
(Associate) Brand Manager, RheumJunior
AbbVie
Location
Taipei, Taiwan
Workplace
Hybrid
Posted
24/08
Senior Brand ManagerSenior
Highland Electric Fleets · USD 160k-175k/yr
Location
Beverly, MA, US
Workplace
Hybrid
Posted
21/08
Brand Manager
AbbVie
Location
Bucharest, Romania
Workplace
Hybrid
Posted
19/08
Principal I, Brand Management [L6-I] (CE)Lead
Coupang Internal
Location
Seoul, South Korea
Workplace
On-site
Posted
18/08
Sr. Brand Manager (Wound Care), AMENA regionSenior
iNova Pharmaceuticals
Location
Singapore
Workplace
On-site
Posted
18/08
A
Tubi College Brand Manager
Archrival Agents | Tubi
Location
National - College Campus
Workplace
On-site
Posted
11/08
Brand Manager (Licensing)
Marquee Brands · USD 80k-100k/yr
Location
Redondo Beach, CA, US
Workplace
On-site
Posted
11/08
Senior Brand Manager, Gastroenterology MarketingSenior
AbbVie
Location
Minato City, Japan
Workplace
Hybrid
Posted
06/08
Brand Manager / Architectural Project Manager
Gregory Ralph Architect
Location
New Jersey, US
Workplace
On-site
Posted
06/08
Associate Brand ManagerJunior
Nordic Naturals
Location
United States
Workplace
Remote
Posted
05/08
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Employment type

Full-time130
Internship6
Contract3
Temporary1

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