Brand Manager Jobs

200 live jobsMarketing Leadership & Ops

What does a Brand Manager do?

A Brand Manager is responsible for defining and executing the strategy for one or more brands, ensuring consistent positioning across all consumer and trade touchpoints. Day-to-day work spans market and competitor analysis, briefing creative and media agencies, managing campaign timelines and budgets, coordinating with sales and product teams, and tracking brand health metrics. In regulated sectors such as pharma or medical aesthetics, the role also involves navigating compliance and medical-legal review processes. Across industries, from FMCG to fashion to oncology, the Brand Manager acts as the internal champion for the brand, translating business objectives into actionable marketing plans.

Key responsibilities

  • Develop and own the annual brand plan, including positioning, messaging, and go-to-market strategy
  • Brief and manage external agencies for creative, media, and PR campaigns
  • Monitor brand performance KPIs and report on campaign effectiveness
  • Manage brand budgets and track spend against forecasts
  • Coordinate cross-functionally with sales, medical, regulatory, and product teams
  • Conduct market research and competitor analysis to identify opportunities and threats

Skills & tools

  • Brand strategy and positioning
  • Campaign planning and execution
  • Budget management
  • Market and competitor analysis
  • Agency briefing and management
  • Consumer and customer insights
  • Cross-functional stakeholder coordination
  • Brand tracking and performance reporting
  • Marketing mix (ATL/BTL/digital)

How to become a Brand Manager

Education & background

Bachelor's degree in marketing, business, or a related field; MBA common at senior levels in pharma and FMCG

Career path

Junior Brand Manager → Brand Manager → Senior Brand Manager → Group Brand Manager → Head of Brand / Marketing Director

Salary

Median
$148K
USD/yr
Average
$155K
USD/yr
Minimum
$59K
USD/yr
Maximum
$367K
USD/yr
Based on 44 disclosed USD postings · Brand Manager, USD-disclosed
Full Brand Manager salary report →

14% of Brand Manager postings are remote. Remote Brand Manager jobs →

Brand Manager jobs

200 jobs
Global Brand Manager
AB InBev | Growth Group · USD 165k-185k/yr
Location
New York City, NY, US
Workplace
On-site
Posted
02/06
Senior Brand Manager, HematologySenior
AbbVie
Location
Warsaw, Poland
Workplace
Hybrid
Posted
26/05
Tech Brand Manager
Solidgate
Location
Warsaw, Poland +1 more
Workplace
Remote
Posted
19/05
D
Brand Manager- CNS & Gastro
Dr Reddy's Laboratories Limited
Location
Johannesburg, South Africa
Workplace
On-site
Posted
19/05
Global Employer Brand Manager
Solidgate
Location
Europe
Workplace
Remote
Posted
13/05
Principal, Brand ManagementLead
Coupang Internal
Location
Taipei, Taiwan
Workplace
On-site
Posted
12/05
Principal, Brand ManagementLead
Coupang
Location
Taipei, Taiwan
Workplace
On-site
Posted
12/05
Head of BrandHead
Slash Financial · USD 200k-250k/yr
Location
San Francisco, CA, US +1 more
Workplace
On-site
Posted
11/05
Head of Brand & MarketingHead
Matt Sleeps
Location
Amsterdam, Netherlands
Workplace
On-site
Posted
11/05
Senior Brand Manager (m/w/d)Senior
Zeal Network
Location
Hamburg, Germany
Workplace
Remote
Posted
07/05
Senior Principal, Brand Management (Furniture) [L6-II~L7-1]Lead
Coupang Internal
Location
Seoul, South Korea
Workplace
On-site
Posted
06/05
Employer Brand Manager
Solidgate
Location
Kyiv, Ukraine
Workplace
On-site
Posted
04/05
Principal, Brand Management Lead
Coupang
Location
Taipei, Taiwan
Workplace
On-site
Posted
29/04
Senior Brand Manager - AMENASenior
iNova Pharmaceuticals
Location
Singapore
Workplace
On-site
Posted
28/04
Brand Manager
nahc.io
Location
Hong Kong SAR China
Workplace
On-site
Posted
27/04
Group Brand Management and Logistics Coordinator
timeteam
Location
Yerevan, Armenia
Workplace
On-site
Posted
23/04
Senior Brand ManagerSenior
Fresh Prints
Location
India
Workplace
Remote
Posted
14/04
Head of Brand Design and CreativeHead
Wave
Location
Remote
Workplace
Remote
Posted
13/04
s
Corporate Brand Manager
supercell
Location
Helsinki, Finland
Workplace
On-site
Posted
10/04
Senior Brand ManagerSenior
Golden Pet Brands · USD 128k-180k/yr
Location
Burbank, CA, US +1 more
Workplace
Hybrid
Posted
07/04
Head of Brand DesignHead
Intro · USD 165k-210k/yr
Location
Venice, CA, US
Workplace
Remote
Posted
31/03
Community and Brand Manager
ThriveCart · GBP 55k/yr
Location
London, UK
Workplace
Hybrid
Posted
31/03
Brand Manager
Four Marketing Limited
Location
London, UK
Workplace
On-site
Posted
31/03
Stansfeld Scott (Barbados) Ltd - Brand Manager, Wines & Spirits
The Brydens Group
Location
Bridgetown, Barbados
Workplace
On-site
Posted
26/03
Associate Brand ManagerJunior
Kinder's · USD 120k-130k/yr
Location
Walnut Creek, CA, US
Workplace
On-site
Posted
23/03

Seniority mix

Employment type

full time113
contract5
intern1

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