Brand Manager Jobs
229 live jobsMarketing Leadership & Ops
What does a Brand Manager do?
A Brand Manager is responsible for defining and executing the strategy for one or more brands, ensuring consistent positioning across all consumer and trade touchpoints. Day-to-day work spans market and competitor analysis, briefing creative and media agencies, managing campaign timelines and budgets, coordinating with sales and product teams, and tracking brand health metrics. In regulated sectors such as pharma or medical aesthetics, the role also involves navigating compliance and medical-legal review processes. Across industries, from FMCG to fashion to oncology, the Brand Manager acts as the internal champion for the brand, translating business objectives into actionable marketing plans.
Key responsibilities
- Develop and own the annual brand plan, including positioning, messaging, and go-to-market strategy
- Brief and manage external agencies for creative, media, and PR campaigns
- Monitor brand performance KPIs and report on campaign effectiveness
- Manage brand budgets and track spend against forecasts
- Coordinate cross-functionally with sales, medical, regulatory, and product teams
- Conduct market research and competitor analysis to identify opportunities and threats
Skills & tools
How to become a Brand Manager
Education & background
Bachelor's degree in marketing, business, or a related field; MBA common at senior levels in pharma and FMCG
Career path
Junior Brand Manager → Brand Manager → Senior Brand Manager → Group Brand Manager → Head of Brand / Marketing Director
Salary
Median
$136K
USD/yr
Average
$154K
USD/yr
Minimum
$59K
USD/yr
Maximum
$367K
USD/yr
Based on 50 disclosed USD postings · Brand Manager, USD-disclosed
15% of Brand Manager postings are remote. Remote Brand Manager jobs →
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Brand Manager jobs
229 jobs
Principal, Brand Management [L6-I] (RSA Global Sourcing)Lead
Coupang Internal
Location
Seoul, South Korea
Workplace
On-site
Posted
04/08
Principal I, Brand Management [L5~L6-I] (Kitchen 1)Lead
Coupang Internal
Location
Seoul, South Korea
Workplace
On-site
Posted
04/08
Principal, Brand Management (保健食品)Lead
Coupang Internal
Location
Taipei, Taiwan
Workplace
On-site
Posted
31/07
Principal, Brand Management (保健食品)Lead
Coupang
Location
Taipei, Taiwan
Workplace
On-site
Posted
31/07
S
Brand Manager
Sonic Automotive
Location
Charlotte, NC, US
Workplace
On-site
Posted
30/07
Brand Manager
Trendyol
Location
Bucharest, Romania
Workplace
Hybrid
Posted
30/07
Senior Brand Manager- Stella RosaSenior
Riboli Family Wines · USD 120k-130k/yr
Location
Los Angeles, CA, US
Workplace
On-site
Posted
29/07
Brand Manager, Spanglish
Kinder's
Location
Walnut Creek, CA, US
Workplace
On-site
Posted
28/07
Head of Brand (f/m/x)Head
BRAINEFFECT
Location
Berlin, Germany
Workplace
On-site
Posted
22/07
Senior Manager , Brand Management & Public RelationsSenior
Acceldata · USD 220k-240k/yr
Location
Campbell, CA, US
Workplace
Hybrid
Posted
20/07
Brand Manager - Rolls Royce Motor Cars Vancouver
OpenRoad Auto Group · USD 150k/yr
Location
Vancouver, Canada
Workplace
On-site
Posted
07/07
Head of BrandHead
Ramp · USD 309k-424k/yr
Location
New York City, NY, US
Workplace
Remote
Posted
01/07
Brand Development Brand Manager (m/w/d) International Marketing – Merz Spezial
Merz Consumer Care GmbH
Location
Frankfurt am Main, Germany
Workplace
On-site
Posted
30/06
Brand Development Senior Brand Manager (m/w/d) International Marketing – Merz Spezial - 80%Senior
Merz Consumer Care GmbH
Location
Frankfurt am Main, Germany
Workplace
On-site
Posted
30/06
Brand Development Senior Brand Manager (m/f/d) International Marketing – teteseptSenior
Merz Consumer Care GmbH
Location
Frankfurt am Main, Germany
Workplace
On-site
Posted
30/06
Brand Development Senior Brand Manager (m/w/d) Strategic ProjectsSenior
Merz Consumer Care GmbH
Location
Frankfurt am Main, Germany
Workplace
On-site
Posted
30/06
Brand Manager
Marquee Brands · USD 80k-100k/yr
Location
New York City, NY, US
Workplace
On-site
Posted
25/06
Head of Brand MarketingHead
Pigment
Location
New York City, NY, US +1 more
Workplace
Hybrid
Posted
17/06
Brand Manager, Neuroscience (New created position)
AbbVie
Location
Seoul, South Korea
Workplace
Hybrid
Posted
17/06
Head of Brand & ContentHead
Lapel
Location
San Francisco, CA, US
Workplace
On-site
Posted
09/06
Global Brand Manager
AB InBev | Growth Group · USD 165k-185k/yr
Location
New York City, NY, US
Workplace
On-site
Posted
02/06
Tech Brand Manager
Solidgate
Location
Warsaw, Poland +1 more
Workplace
Remote
Posted
19/05
Global Employer Brand Manager
Solidgate
Location
Europe
Workplace
Remote
Posted
13/05
Principal, Brand ManagementLead
Coupang Internal
Location
Taipei, Taiwan
Workplace
On-site
Posted
12/05
Principal, Brand ManagementLead
Coupang
Location
Taipei, Taiwan
Workplace
On-site
Posted
12/05
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Tools Brand Managers use
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CursiveGenerator.com
Cursive Generator is a free browser-based tool that converts typed text into copy-paste cursive Unicode styles or real-font PNG, SVG, and PDF images from 190+ open-licence cursive fonts, instantly.
Type once, paste anywhere or download real fonts
Content Creation & EditingWriting Tools
ChatronAI
ChatronAI is an all-in-one platform to generate AI content, including text, images, code, and video, while managing social media campaigns and messaging.
All-in-one AI generation for text, images, and automation
Branding & MarketingSocial Media
Sqriblr
Sqriblr is a ChatGPT add-on that automates image insertion into responses, helping creators generate ready-to-publish blog articles with visuals in seconds.
Generate blog articles with automated images in seconds
Content Creation & EditingContent Repurposing
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