Brand Manager Jobs

200 live jobsMarketing Leadership & Ops

What does a Brand Manager do?

A Brand Manager is responsible for defining and executing the strategy for one or more brands, ensuring consistent positioning across all consumer and trade touchpoints. Day-to-day work spans market and competitor analysis, briefing creative and media agencies, managing campaign timelines and budgets, coordinating with sales and product teams, and tracking brand health metrics. In regulated sectors such as pharma or medical aesthetics, the role also involves navigating compliance and medical-legal review processes. Across industries, from FMCG to fashion to oncology, the Brand Manager acts as the internal champion for the brand, translating business objectives into actionable marketing plans.

Key responsibilities

  • Develop and own the annual brand plan, including positioning, messaging, and go-to-market strategy
  • Brief and manage external agencies for creative, media, and PR campaigns
  • Monitor brand performance KPIs and report on campaign effectiveness
  • Manage brand budgets and track spend against forecasts
  • Coordinate cross-functionally with sales, medical, regulatory, and product teams
  • Conduct market research and competitor analysis to identify opportunities and threats

Skills & tools

  • Brand strategy and positioning
  • Campaign planning and execution
  • Budget management
  • Market and competitor analysis
  • Agency briefing and management
  • Consumer and customer insights
  • Cross-functional stakeholder coordination
  • Brand tracking and performance reporting
  • Marketing mix (ATL/BTL/digital)

How to become a Brand Manager

Education & background

Bachelor's degree in marketing, business, or a related field; MBA common at senior levels in pharma and FMCG

Career path

Junior Brand Manager → Brand Manager → Senior Brand Manager → Group Brand Manager → Head of Brand / Marketing Director

Salary

Median
$148K
USD/yr
Average
$155K
USD/yr
Minimum
$59K
USD/yr
Maximum
$367K
USD/yr
Based on 44 disclosed USD postings · Brand Manager, USD-disclosed
Full Brand Manager salary report →

14% of Brand Manager postings are remote. Remote Brand Manager jobs →

Brand Manager jobs

200 jobs
Brand Manager
Eastland Food
Location
Jessup, MD, US
Workplace
On-site
Posted
05/03
Head of Brand & Commercial PerformanceHead
B2spin
Location
Gibraltar, Gibraltar
Workplace
On-site
Posted
27/02
T
Owala Senior Brand Manager-Core & CampaignsSenior
Trove Brands
Location
Lehi, UT, US
Workplace
On-site
Posted
18/02
JDE Peet's | Brand Manager Senior Senseo - CDD - H/F - L'Or, Tassimo, SenseoSenior
JACOBS DOUWE EGBERTS
Location
Paris, France
Workplace
Hybrid
Posted
16/02
Head of Brand, Real Estate DevelopmentHead
Northspyre
Location
Atlanta, GA, US
Workplace
Remote
Posted
12/02
Head of BrandHead
JetBrains
Location
Amsterdam, Netherlands +6 more
Workplace
On-site
Posted
09/02
Head of Brand & MarketingHead
Ever · USD 140k-220k/yr
Location
San Francisco, CA, US
Workplace
On-site
Posted
12/01
Head of BrandHead
Apify Technologies s.r.o.
Location
Prague, Czechia
Workplace
Remote
Posted
18/12
Brand Manager - Contract
MrBeast
Location
Greenville, NC, US
Workplace
On-site
Posted
15/10
Head of Brand ActivationsHead
Raising Cane's
Location
Plano, TX, US
Workplace
On-site
Posted
09/10
Fulfillment Brand Manager
Pattern
Location
Lehi, UT, US
Workplace
Hybrid
Posted
06/09
C
Brand Manager (m/w/d)
CBB GmbH
Location
Frankfurt am Main, Germany
Workplace
On-site
Posted
23/07
Senior Director, Brand ManagementDirector
Coupang
Location
Seoul, South Korea
Workplace
On-site
Posted
23/06
Brand Manager - China
thatgamecompany
Location
Shanghai, China
Workplace
On-site
Posted
13/02
F
Brand Manager | E-Commerce | 100% Remote EU
Foxelli Group · EUR 18k-36k/yr
Location
Tbilisi, Georgia +7 more
Workplace
Remote
Posted
05/02
Brand Manager for an automotive industry
Jobs for Humanity
Location
Beirut, Lebanon
Workplace
On-site
Posted
19/07
Brand Management Associate at United MediaJunior
United Media
Location
London, UK
Workplace
On-site
Posted
18/01
Brand Management Associate at Retail InsightsJunior
Retail Insights
Location
London, UK
Workplace
On-site
Posted
18/01
Brand Management Associate at Private Equity InsightsJunior
Private Equity Insights
Location
London, UK
Workplace
On-site
Posted
18/01
Brand Management Associate at HRtechXJunior
HRtechX
Location
London, UK
Workplace
On-site
Posted
18/01
Senior/Principal Brand Management [L5-6] (Retail)Lead
Coupang Internal
Location
Seoul, South Korea
Workplace
On-site
Posted
24/10
Brand Manager
Our Creative Ecosystem
Location
Monterrey, Mexico
Workplace
On-site
Posted
09/11
Brand Manager (Hospitality)
Fosad Consulting
Location
Lagos, Nigeria
Workplace
On-site
Posted
09/01
Brand Manager/in Twinings & Ovomaltine 100% (m/w/d)
twiningsovocareers
Location
Frankfurt am Main, Germany
Workplace
Hybrid
Posted
Brand Manager (gn*)
Aqipa GmbH AT
Location
Barcelona, Spain
Workplace
On-site
Posted
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Seniority mix

Employment type

full time113
contract5
intern1

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