Brand Manager Jobs

229 live jobsMarketing Leadership & Ops

What does a Brand Manager do?

A Brand Manager is responsible for defining and executing the strategy for one or more brands, ensuring consistent positioning across all consumer and trade touchpoints. Day-to-day work spans market and competitor analysis, briefing creative and media agencies, managing campaign timelines and budgets, coordinating with sales and product teams, and tracking brand health metrics. In regulated sectors such as pharma or medical aesthetics, the role also involves navigating compliance and medical-legal review processes. Across industries, from FMCG to fashion to oncology, the Brand Manager acts as the internal champion for the brand, translating business objectives into actionable marketing plans.

Key responsibilities

  • Develop and own the annual brand plan, including positioning, messaging, and go-to-market strategy
  • Brief and manage external agencies for creative, media, and PR campaigns
  • Monitor brand performance KPIs and report on campaign effectiveness
  • Manage brand budgets and track spend against forecasts
  • Coordinate cross-functionally with sales, medical, regulatory, and product teams
  • Conduct market research and competitor analysis to identify opportunities and threats

Skills & tools

  • Brand strategy and positioning
  • Campaign planning and execution
  • Budget management
  • Market and competitor analysis
  • Agency briefing and management
  • Consumer and customer insights
  • Cross-functional stakeholder coordination
  • Brand tracking and performance reporting
  • Marketing mix (ATL/BTL/digital)

How to become a Brand Manager

Education & background

Bachelor's degree in marketing, business, or a related field; MBA common at senior levels in pharma and FMCG

Career path

Junior Brand Manager → Brand Manager → Senior Brand Manager → Group Brand Manager → Head of Brand / Marketing Director

Salary

Median
$136K
USD/yr
Average
$154K
USD/yr
Minimum
$59K
USD/yr
Maximum
$367K
USD/yr
Based on 50 disclosed USD postings · Brand Manager, USD-disclosed
Full Brand Manager salary report →

15% of Brand Manager postings are remote. Remote Brand Manager jobs →

Brand Manager jobs

229 jobs
Head of Brand & MarketingHead
Matt Sleeps
Location
Amsterdam, Netherlands
Workplace
On-site
Posted
11/05
Senior Brand Manager (m/w/d)Senior
Zeal Network
Location
Hamburg, Germany
Workplace
Remote
Posted
07/05
Employer Brand Manager
Solidgate
Location
Kyiv, Ukraine
Workplace
On-site
Posted
04/05
Senior Brand Manager - AMENASenior
iNova Pharmaceuticals
Location
Singapore
Workplace
On-site
Posted
28/04
Group Brand Management and Logistics Coordinator
timeteam
Location
Yerevan, Armenia
Workplace
On-site
Posted
23/04
Senior Brand ManagerSenior
Fresh Prints
Location
India +1 more
Workplace
Remote
Posted
14/04
Head of Brand Design and CreativeHead
Wave
Location
Remote
Workplace
Remote
Posted
13/04
Senior Brand ManagerSenior
Golden Pet Brands · USD 128k-180k/yr
Location
Burbank, CA, US +1 more
Workplace
Hybrid
Posted
07/04
Head of Brand DesignHead
Intro · USD 165k-210k/yr
Location
Venice, CA, US
Workplace
Remote
Posted
31/03
Associate Brand ManagerJunior
Kinder's · USD 120k-130k/yr
Location
Walnut Creek, CA, US
Workplace
On-site
Posted
23/03
Head of Brand & Commercial PerformanceHead
B2spin
Location
Gibraltar, Gibraltar
Workplace
On-site
Posted
27/02
JDE Peet's | Brand Manager Senior Senseo - CDD - H/F - L'Or, Tassimo, SenseoSenior
JACOBS DOUWE EGBERTS
Location
Paris, France
Workplace
Hybrid
Posted
16/02
Head of BrandHead
Apify Technologies s.r.o.
Location
Prague, Czechia
Workplace
Remote
Posted
18/12
Brand Manager - Contract
MrBeast
Location
Greenville, NC, US
Workplace
On-site
Posted
15/10
Head of Brand ActivationsHead
Raising Cane's
Location
Plano, TX, US
Workplace
On-site
Posted
09/10
C
Brand Manager (m/w/d)
CBB GmbH
Location
Frankfurt am Main, Germany
Workplace
On-site
Posted
23/07
Senior Director, Brand ManagementDirector
Coupang
Location
Seoul, South Korea
Workplace
On-site
Posted
23/06
Brand Manager - China
thatgamecompany
Location
Shanghai, China
Workplace
On-site
Posted
13/02
F
Brand Manager | E-Commerce | 100% Remote EU
Foxelli Group · EUR 18k-36k/yr
Location
Warsaw, Poland +7 more
Workplace
Remote
Posted
05/02
Brand Manager for an automotive industry
Jobs for Humanity
Location
Beirut, Lebanon
Workplace
On-site
Posted
19/07
Brand Management Associate at United MediaJunior
United Media
Location
London, UK
Workplace
On-site
Posted
18/01
Brand Management Associate at Retail InsightsJunior
Retail Insights
Location
London, UK
Workplace
On-site
Posted
18/01
Brand Management Associate at Private Equity InsightsJunior
Private Equity Insights
Location
London, UK
Workplace
On-site
Posted
18/01
Brand Management Associate at HRtechXJunior
HRtechX
Location
London, UK
Workplace
On-site
Posted
18/01
Senior/Principal Brand Management [L5-6] (Retail)Lead
Coupang Internal
Location
Seoul, South Korea
Workplace
On-site
Posted
24/10
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Employment type

Full-time131
Internship6
Contract3
Temporary1

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