Summary of the Brand Manager job at Alliance Animal Health

Company Description

Alliance Animal Health is a fast-growing, private equity backed Veterinarian Service Organization that operates as a majority owner and business partner to many veterinarian practices across the US. Our goal is to make it easier for our practices at every step by providing world-class business solutions like talent acquisition, marketing, human resources, finance, and operations, so that they can focus their energy on providing incredible care for animals. In fact, our Core Values are (quite literally) written with PETS in mind: Passion, Engagement, Trust and Service. 

Job Description

Alliance Animal Health is seeking a Brand Manager to lead and grow the PriorityPet Urgent Care (PPUC) brand, with a focus on B2B veterinarian recruitment marketing, increasing brand awareness and consideration, and generating a strong pipeline of prospective partner doctors.  

The Brand Manager will bring the PPUC brand strategy to life through integrated marketing campaigns, social media, and industry event activations, with a strong emphasis on content, storytelling, and channel performance. This role will also lead the stand-up and ongoing management of corporate social media channels (Instagram, LinkedIn, Facebook) to expand reach, engagement, and brand visibility. 

The ideal candidate is both strategic and hands-on, with experience in brand building and management, recruitment marketing, event marketing, and digital channel growth. They are strong storytellers who can create compelling content, leverage data-driven insights to strengthen brand performance to support business growth and have a passion for engaging professional audiences. 

Key Responsibilities 

Brand Strategy & Positioning 

• Support and evolve the brand positioning and messaging for PriorityPet Urgent Care, focused on attracting veterinary professionals and building the pipeline of doctor partners who are interested in building their own urgent care hospitals. 

• Ensure a consistent, differentiated brand presence across all digital and recruitment marketing touchpoints. 

• Maintain and evolve brand guidelines, messaging frameworks, and value propositions tailored to veterinarian audiences. 

• Act as a brand steward, ensuring all communications reinforce brand credibility, trust, and awareness. 

Social Media Strategy & Management 

• Lead the creation, launch, and ongoing management of PPUC corporate social media channels (Instagram, LinkedIn, Facebook) 

• Develop and execute a content strategy that builds brand awareness and engages veterinary professionals. 

• Create and manage a consistent cadence of organic content, storytelling, and campaign amplification. 

• Monitor social performance and optimize for reach, engagement, follower growth, and content effectiveness. 

• Stay current on platform trends, content formats, and audience behaviors to continuously evolve strategy. 

Content & Brand Storytelling 

• Develop and optimize professional veterinarian focused content including social posts, campaigns, landing pages, and recruitment materials. 

• Lead storytelling efforts highlighting career paths, ownership opportunities, and the PPUC partnership model. 

• Ensure messaging clearly communicates the value proposition for veterinarians considering urgent care ownership. 

• Partner with internal stakeholders to bring forward authentic stories and thought leadership content. 

Events, Brand Experiences & Industry Engagement 

• Support execution of trade show and industry event marketing strategies to increase awareness and consideration of PriorityPet Urgent Care among veterinary professionals. 

• Partner with internal stakeholders and external vendors to deliver high-quality, brand-forward event activations. 

• Measure event performance and optimize participation using engagement metrics, lead quality, and post-event conversion insights. 

• Support the planning and execution of signature company conferences and events for veterinary partners, ensuring a consistent, elevated brand experience. 

Digital Marketing & Channel Optimization 

• Partner with the performance team to grow the pipeline of partner doctors through paid media campaigns (Google Ads, paid social, and more).  

• Align brand campaigns with SEO, content strategy, and digital discoverability best practices. 

• Use insights to continuously improve channel mix, creative performance, and audience targeting. 

Analytics & KPI Measurement  

• Track and analyze performance across campaigns and channels, including engagement, lead generation, and conversion metrics. 

• Partner cross-functionally to connect marketing efforts to recruitment and growth outcome. 

Cross-Functional Collaboration 

• Partner closely with Growth, Talent Acquisition, Strategy, Marketing and Leadership teams to align brand and recruitment marketing strategies. 

• Use insights to continuously improve channel mix, creative performance, and audience targeting. 

• Support employer branding alignment to ensure consistent candidate experience across all touchpoints. 

• Collaborate with external partners and agencies to deliver high-quality campaigns and content. 

Qualifications

• Experience in brand building and management, recruitment marketing, event marketing, and digital channel growth. 

Additional Information

About PriorityPet Urgent Care 

PriorityPet Urgent Care (“PPUC”) is redefining how pets access veterinary care by bridging the gap between routine veterinary visits and emergency hospitals. Our urgent care model provides after-hours walk-in care for pets experiencing urgent, non-life-threatening medical concerns, helping families access the care they need when they need it the most. PPUC helps support the local community's needs by offering convenient evening and weekend hours. 

WE ARE A DRUG-FREE, SMOKE-FREE, EQUAL OPPORTUNITY EMPLOYER.

Company Policy & Federal & State Laws Forbid Discrimination Because of Age, Color, Race, Religion, Sex, Disability, Sexual Orientation or National Origin

For additional details including our full equal opportunity statement, texting/outreach communication authorization, physical requirements of the job and more, please visit https://allianceanimal.com/additionaljobdescriptiondetails/