Summary of the Communications and Brand Manager job at SHARE Family & Community Services

Our Organization

At SHARE, we exist to Connect, Engage, and Strengthen individuals and families. As an accredited non-profit, community-based organization, we provide leadership and programs that respond to the vital social needs of the Tri-Cities and beyond. Our sister society, 43 Housing, provides nearly 400 units of affordable housing for seniors, families, and adults with disabilities.

To learn more about SHARE Family & Community Services:

• watch this video https://vimeo.com/316966573
• Visit our website at  https://sharesociety.ca/

Are you a strategic storyteller and brand leader passionate about shaping narrative and inspiring community support? SHARE Family & Community Services is seeking a Communications and Brand Manager to elevate our public profile, champion dignity-first messaging, and lead our communications strategy across the Tri-Cities.

The Role

Reporting directly to the Director of Development & Community Relations, you will serve as an operational management lead responsible for SHARE’s overarching communications strategy, brand oversight, public messaging, and storytelling. In this role, you will exercise discretionary judgment and independent authority to lead the Communications Department, manage designated budgets, and direct reports, creative agencies, media outlets, and contractors.

Key Impact Areas

• Enforce brand strategy and governance across all programs, locations, and channels, serving as SHARE’s primary brand ambassador. Develop brand toolkits and oversee brand orientation for approximately 200 staff members.
• Direct, hire, onboard, and evaluate communications personnel, while managing contracts and accountability for external creative agencies, freelancers, and technical vendors.
• Partner with the Fundraising team to conceptualize and execute multi-channel communications for major appeals, campaigns, and signature events like our annual IMAGINE gala.
• Dignity-First Storytelling: Establish trauma-informed guidelines for gathering participant impact stories, securing proper consent, and ensuring participant safety.
• Oversee SHARE’s website, digital channels, and social media platforms. Manage press releases, media relations, and crisis communications while advising executive leadership on reputation management.
• Design internal communication frameworks for organizational updates, strategic shifts, and change initiatives across departments.

What You Bring

• Bachelor’s degree in communications, public relations, journalism, marketing, or a related field (or equivalent combination of education and experience).
• 7+ years of experience in communications, public relations, or marketing, including 3+ years in a supervisory or managerial role.
• Proven experience managing brand implementation, team operations, and external creative contractors. Experience in a non-profit, social services, or public sector setting is a strong asset

Your Toolkit Includes

• Exceptional writing, editing, and storytelling skills tailored to diverse community and donor audiences.
• Strong capability in crisis PR, executive spokesperson preparation, and reputation management.
• CMS management, social media strategy, and data analytics to measure engagement metrics.
• Strong multicultural competence and alignment with SHARE’s commitment to equity and inclusion (multilingual skills are a welcome asset).

Why You Will Love Working Here

We take care of the people who take care of our community. SHARE is deeply committed to equity, diversity, and inclusion, actively striving to be an inclusive, welcoming, and unbiased employer. Here, your creative direction and storytelling directly elevate community impact supporting food security, housing and youth mental health.

Total Rewards

• Starting Salary: $90,000 per year.
• Work-Life Balance: 4 weeks of annual paid time off to recharge, plus all BC statutory holidays, plus an additional 2 paid days for Easter Monday and Boxing Day.
• Retirement Security: Enrollment in the Municipal Pension Plan (MPP).
• Wellness: 100% employer-paid health, dental, life, and long-term disability benefits.
• Flexibility: Occasional work-from-home options to support your overall work-life balance while maintaining collaboration with our in-person teams.

The Logistics

• Classification: Full-time, Exempt.
• Location: Primary operations based at SHARE locations in the Tri-Cities, with local travel for donor meetings, community events, and vendor sites.
• Schedule: Full-time hours with occasional evening and weekend work required for key events and donor stewardship
• Start Date: Immediately – we’re ready for you!

Closing Date: Sep. 15, 2026 (open until filled)

Equity & Inclusion

SHARE recognizes the systemic discrimination that Black, Indigenous, Persons of Colour and many other groups have historically experienced, and continue to face in our society, and in our community.  SHARE is committed to being an inclusive, welcoming and unbiased employer and service provider.  Further, we are encouraging members of these communities to apply for this position.  Please feel free to let us know if you carry any of these identities.