Summary of the Brand Manager job at skims

Key Responsibilities

• Support the development and execution of global brand campaigns, product launches, and seasonal marketing initiatives. 
• Partner cross-functionally with Creative, Social, PR, Influencer, Retail, E-Commerce, and Production teams to ensure cohesive brand storytelling. 
• Assist in the creative development process including campaign concepts, mood boards, talent research, casting direction, and shoot planning. 
• Assist in casting, agency outreach and admin, ensuring every casting decision reflects SKIMS' brand values and aesthetic while building and maintaining strong relationships with modeling agencies. 
• Maintain a strong understanding of the SKIMS customer, product assortment, and brand positioning to ensure all marketing aligns with brand standards. 
• Participate in campaign and content shoots, providing on-set support and helping ensure creative alignment and execution excellence. 
• Track timelines, deliverables, approvals, and cross-functional communication across multiple projects simultaneously. 
• Monitor industry trends, pop culture, fashion, beauty, and competitive landscape to identify opportunities for innovation and relevance. 
• Assist with briefing internal teams and external partners on campaign objectives, messaging, and creative direction. 
• Support brand partnerships, experiential moments, events, and special projects as needed. 

Skills, Knowledge and Expertise

• 4+ years of experience in brand marketing, campaign management, creative marketing, or brand strategy within fashion, beauty, lifestyle, or entertainment industries. 
• Strong creative eye and demonstrated taste level across casting, styling, imagery, and cultural storytelling. 
• Deep understanding of fashion and product marketing with the ability to identify and communicate key product stories. 
• Experience supporting or working on photo shoots, campaign productions, or content creation. 
• Comfortable working on set in fast-paced, high-pressure environments. 
• Excellent organizational and project management skills with strong attention to detail. 
• Strong communication and relationship-building skills. 
• Ability to balance strategic thinking with hands-on execution. 
• Proficiency in Google Workspace, Microsoft Office, Keynote, and presentation tools. 
• Passion for fashion, culture, innovation, and the SKIMS brand. 

• Experience working with celebrity, influencer, or entertainment-driven campaigns. 
• Background in fashion, beauty, or consumer brands with strong visual storytelling standards. 
• Familiarity with creative production workflows and campaign development processes. 
• Existing relationships within creative, casting, or production networks are a plus. 

• Highly collaborative and team-oriented 
• Strong creative intuition and cultural awareness 
• Organized, proactive, and solutions-focused 
• Adaptable and calm under pressure 
• Strong sense of ownership and accountability 
• Passionate about storytelling, product, and brand building 

Benefits, Culture and Perks

• Up to 100% Company Paid Healthcare (medical, dental, vision) 
• Kind Body Fertility Benefits   
• 401(k) savings plan with up to 4% match 
• Unlimited PTO  
• Full Access to LinkedIn learning 
• Employee Discounts  

• Free weekly catered lunch at HQ – M/T/W/Th
• Dog-Friendly office on a Thursday and Friday
• Free Swag Giveaways  
• Annual Holiday Party 
• Annual Summer Party  
• Invitations to pop-ups and other company events  
• Complimentary daily office snacks and beverages