Summary of the Community Manager job at Vital Farms

Finding the right place to grow your career isn’t (over) easy, so we’re here to help by sharing a few reasons why the grass is greener at Vital Farms. We think you’ll appreciate our focus on Conscious Capitalism, which drives business decisions that benefit all our stakeholders (leading to even better business results). You might be drawn to our innovative approach and refusal to settle for the “way things have always been done.” Or you could find it exciting to grow your skills while working for an industry-leading brand. Whether you’re into our values, our brand, or our egg-cellent puns, we hope you’ll join our Crew and help us change the world 108 square feet at a time!

At Vital Farms, we’re proud of the diverse communities we serve and the stakeholders who help bring our purpose to life. We’re committed to fostering an inclusive and collaborative environment where every crew member feels valued. We see this as one of our greatest strengths - and your role is key to helping us build on it.

Your Role:

Reporting to the Community Manager Team Lead, you'll help bring the Vital Farms brand to life by building meaningful relationships with our consumers and raving fans across email, social media, phone, and even good old fashioned snail mail. Every interaction is an opportunity to deliver best-in-class hospitality, strengthen trust, and create experiences that turn consumers into lifelong advocates. Whether you're answering questions about our farming practices, helping consumers connect with the farmers behind their food, or celebrating special moments with thoughtful surprises, you'll play a key role in fostering a vibrant community of passionate Vital Farms fans who are excited to share our story with others.

Organized, self-motivated, and fast on your feet (and fingers), your passion for community and relationship building will help us build trust and create meaningful connections with our consumers. Additionally, here are some other exciting projects and priorities you can expect to champion:

What You'll Do:

• Respond to consumer inquiries across all customer service channels while engaging our consumers in a hospitable, authentic way
• Manage day-to-day social media engagements across 6+ accounts (Instagram, TikTok, Linkedin, YouTube, X, and Facebook) with a focus on community and relationship building
• Identify trends in community conversations and deliver unique consumer insights that will help us improve the Vital Farms consumer experience and inform brand strategy
• Capture analytics, providing internal team with community insights through weekly and monthly reporting
• Collaborate with our content team to identify common consumer topics that we can hatch into valuable, helpful, or intriguing new content
• Help build a trusted brand by stewarding our community through many different types and tones of conversation
• Advocate for Vital Farms with passion! Immersing yourself in our business and focus on sustainable agriculture and animal welfare practices will be critical to success in this role

What You Bring to the Table:

• Bachelor’s Degree in Marketing or Communications preferred
• 1-2 years experience in customer service, community management or social media for a brand. You bring a passion for ethically-sourced, nutritious food and purpose-driven brands.   
• Based in Austin, Texas preferably
• You’re a team player and you’re willing to work unconventional hours within a 40-hour work week to meet the needs of the Community Management team - this position is specifically for a Tuesday – Saturday, 9-5 CST work week.  
• 10-20% travel for company events, team meetings, onboarding trips etc.
• You thrive while engaging and building online communities, cultivating meaningful conversations, and driving brand loyalty with personal touchpoints. 
• Excellent organizational skills and attention to detail. 
• Stellar interpersonal skills to effectively communicate cross-functionally across the organization.
• You believe “we” is greater than “me”. You believe in the power of teamwork and celebrate the work of others before your own.  
• You give a sh*t. About the animals. About relationships. About keeping things real. You believe in acting like an owner and making Vital Farms a place to be proud of.  
• You hold yourself to the highest standards and you strive to improve yourself and others each and every day, even Saturdays.   
• You can walk in someone else’s boots – You seek to understand other’s viewpoints and think that you get to better answers by sitting on the same side of the table.  
• Honest conversations don’t ruffle your feathers and you don’t walk on eggshells. If you see something in the organization that can be improved, you’re not afraid to speak up and you expect your colleagues to do the same.  
• You’re no hero – You know the power of teamwork and celebrate the work of others before your own.
• You give a sh*t – You believe in acting like an owner and making Vital Farms a place to be proud of.
• You raise the standards – You know growth can be hard, but you strive to improve yourself and others each day.
• You can walk in someone else’s boots – You seek to understand other’s viewpoints and think that you get to better answers by sitting on the same side of the table.
• You don’t walk on eggshells – You’re not afraid to leave the bullsh*t behind and have honest conversations.
• We recognize that talent comes in many forms. Even if you don’t meet every requirement, we encourage you to apply. You may have strengths we haven’t yet considered!

What We Bring to the Table:

• A fast-paced, energetic, remote environment with passionate people who are leading a movement to bring ethically produced food to the table.
• Competitive pay and benefits (Medical, Dental, Vision, and Paid Parental Leave, just to name a few).
• Generous retirement contributions: 401(k) + 3% Contribution from Day 1.
• Free eggs, along with friends and family discounts.
• Fun team SWAG that will make you the talk of the town.
• Professional development opportunities and an amazing team dedicated to your growth.