Summary of the Junior Social Media Content Creator (m/w/d) / ab-in-den-urlaub.de job at ab in den urlaub GmbH

Introduction

Already have some experience in social media and digital content and keen to bring your own ideas to life? Join ab in den urlaub! As a Junior Social Media Content Creator  (m/f/d), you'll help shape our online presence - from Reels to landing pages - and inspire people to plan their next holiday.

Based in the heart of Leipzig, you'll be part of a diverse, welcoming team that values creative collaboration and gives you room to share your ideas.

Your tasks

• Social media planning & trends: You'll help plan our content calendar for Instagram, TikTok, Facebook, Pinterest and YouTube Shorts, aligned with campaigns, the seasons and key holiday booking periods. You'll follow trends, new formats and competitors, and contribute fresh content ideas
• Social media content creation & publishing: You'll create and publish content tailored to each platform, including Reels, Stories, short-form videos, carousel posts and static posts. You'll shoot and edit straightforward photo and video content yourself, and brief our design team on more complex assets
• Community management & creator partnerships: You'll engage with our social media community, respond to comments and messages in our brand's tone of voice, and pass customer queries to the relevant teams. You'll also identify user-generated content and support collaborations with creators and influencers
• Social media reporting & optimisation: You'll track key metrics such as reach, engagement, follower growth and video views, prepare monthly reports and suggest ways to improve our content
• Landing pages, CMS & SEO: You'll create and update content for campaign and promotional pages and help maintain destination, hotel and themed landing pages. You'll manage copy, offers and imagery in our CMS, focus on user experience and conversion, and apply SEO basics in collaboration with our SEO team
• Travel editorial content: You'll research and write engaging travel content, including destination guides, travel tips, checklists and seasonal features. You'll also help with campaign copy and adapt content for different channels
• Brand consistency & content quality: You'll help keep our brand communication consistent, source suitable images and videos, and make sure content follows our brand guidelines, image rights requirements and rules on pricing and offer information

Your profile

• Qualifications & experience: You have a degree in communications, media, marketing, journalism or tourism, or a relevant vocational qualification. You also have 1–2 years of hands-on experience in social media and/or content creation - including internships, working student roles or traineeships
• Portfolio: You can share examples of your social media work (posts or short-form videos) as well as writing samples, such as website copy or articles
• Writing & language skills: You write excellent German and know how to adapt your tone to different formats, from punchy captions to longer editorial pieces. Your spoken and written English is also very good
• Social media & content creation: You know Instagram, TikTok and other relevant platforms, understand their formats and trends, and have experience creating short-form videos and visuals with tools such as CapCut, Canva or Adobe Creative Cloud
• CMS, SEO & analytics: You've worked with a CMS such as WordPress or TYPO3, understand SEO fundamentals and are familiar with social media scheduling and analytics tools such as Meta Business Suite or Later
• Your approach: You're creative, organised and detail-oriented, bring your own ideas to the table and enjoy working across teams
• Industry knowledge & partnerships: Ideally, you've gained some experience in travel, tourism or e-commerce and had some exposure to creator or influencer collaborations
• Photo & video editing: Additional photo and video editing skills, for example with Adobe Premiere or Lightroom, would be a plus
• AI tools: Ideally, you've used AI tools for research, idea generation or content creation and are aware of the relevant legal considerations

What we offer

• A varied role: You'll work across social media, creative content production and travel editorial, gaining valuable experience in different areas of digital marketing
• Room for your ideas: You'll share your own ideas, bring content concepts to life and develop your skills alongside experienced colleagues in design, SEO and other teams
• Job security: A permanent contract, with full-time or part-time options
• More time for yourself: At least 30 days' annual leave, with additional days for longer service
• Work-life balance: Flexible working hours and the option to work remotely in Germany, or for limited periods from abroad, in line with our policies
• Team spirit & recognition: A welcoming team, regular company and team events, and a long-service recognition programme
• Everyday benefits: LOFINO contributions towards lunch and wellbeing, plus special extras to mark personal milestones
• Health & wellbeing: A workplace health and wellbeing programme with a range of services, including coaching, advice and preventive support
• Location & travel: Modern, centrally located offices in Leipzig with good transport links, a contribution towards your Deutschlandticket and access to our JobRad bike scheme

Your trip to us

Apply via our careers page and send us your CV, a portfolio featuring social media work and writing samples, your availability and salary expectations. To ensure secure, digital processing, we can only accept applications submitted online.
We actively promote diversity and welcome applications from everyone, regardless of gender, background, sexual orientation, age, religion or disability.
As part of the recruitment process, we're required to check that you're legally entitled to work for us by reviewing your work permit, national identity card or passport. Please make sure you can provide the relevant documents if requested.

You can usually expect to hear back from us within two weeks.
If you have any questions about the role or your application, please email jobs@invia.de.

ab in den urlaub is a brand of ab in den urlaub GmbH.