Summary of the Social Media Content Creator job at VML
VML is hiring a Social Media Content Creator. Based in Lisbon, Portugal. Working arrangement: On-site.
About VML
VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
Social Media Content Creator job description
Who We Are
VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning human-first work for clients including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. In 2026, VML was named Campaign’s Global Network of the Year and ranked #2 Creative Network of the Year at Cannes Lions. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.
VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.
About the Role & Team
We are looking for a creative, agile, and trend-obsessed Social Media Content Creator based in Portugal to bring our global brand to life across local digital channels.
This role is 100% focused on end-to-end content production—from ideation and scripting to capturing, editing, and optimizing native content for Instagram, TikTok, YouTube, Facebook, and Reddit. If you live and breathe short-form video, know what makes content go viral in Portugal, and can turn brand stories into engaging mobile-first content, this role is for you.
Key Responsibilities:
- End-to-End Content Production: Concept, shoot, and edit high-quality, native short-form videos (Reels, TikToks, YouTube Shorts) and visual assets tailored specifically to the Portuguese audience.
- Agile & Reactive Content Creation: Stay ahead of local social media trends, viral audio, formats, and memes in Portugal to rapidly produce timely, reactive brand content.
- Brand Localization & Visual Storytelling: Adapt global creative guidelines into authentic, culturally relevant local content while maintaining brand consistency and tone of voice.
- Platform-Native Optimization: Tailor content assets specifically for each platform’s unique formats, features, and specs (e.g., TikTok trends, Instagram carousel design, YouTube Shorts pacing, Reddit-friendly visuals/copy).
- Creative Collaboration: Partner closely with the Madrid Regional Hub and local strategists to translate campaign briefs into monthly content calendars and campaign executions.
- Asset & Footage Management: Organize and manage raw media, brand templates, visual assets, and content libraries for seamless distribution across platforms.
Role Requirements
- Proven experience as a Social Media Manager, Community Manager, Video Editor, or Content Creator for brands or influencers;
- Deep, native understanding of TikTok, Instagram (Reels), YouTube (Shorts), Facebook, and Reddit;
- Social Storytelling skills with the ability to script, film, and edit short-form vertical videos built around retention, strong hooks, and trend integration
- Proficiency in video editing software such as Adobe Premiere Pro, After Effects, or mobile-first tools like CapCut
- Adaptability and speed, with comfort in fast-moving content cycles, quick iterations, and testing new ideas on the fly to drive relevance
- Native-level Portuguese speaker with strong written and spoken skills, alongside professional fluency in English or Spanish
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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